---
title: "Notification Branding"
description: "Make a flow's forms and notification emails unmistakably yours — brand color, fonts, logo, and sender name, with a live preview and team-level inheritance for anything you leave blank."
category: "Notifications"
updated: 2026-08-27
canonical: https://approvethis.com/docs/manuals/notification-branding
---

# Notification Branding

Approval emails and forms that reach vendors, external approvers, or public form submitters land in inboxes where a generic sender name looks like spam. Branding settings on a workflow control the colors, fonts, logo, and the from-name recipients see, and anything you leave blank inherits from the workspace branding — so a client-facing workflow can carry that client's color while internal ones stay on the default. This guide is for Administrators working in a published workflow's Settings tab. The editor puts section tabs above a live preview, so you can check the branded email before saving.

**Who this is for:** an Administrator.

> **Prerequisite:** Sign in as an Administrator.

> **Getting here:** Branding lives on the workflow's Settings tab. Open the workflow however you usually do — sidebar, dashboard, or search — and go there.

## Set the flow's brand color and email sender name

A recognizable color and sender name are what make an approval request read as yours rather than as unsolicited mail — which matters most when the recipient is outside your workspace. Fields you leave blank keep inheriting the workspace-level branding, so you only set what differs for this workflow.

1. Sign in as an Administrator.
2. Click **Branding** in the settings section menu.

   ![Click Branding in the settings section menu.](https://approvethis.com/docs-assets/manuals/notification-branding/screenshots/notification-branding-s1-01.png)

3. Enter the hex code for the brand color you want this workflow's forms and emails to use in **Primary hex color** (the example uses `#7C3AED`).

   ![Enter the hex code for the brand color you want this workflow's forms and emails to use in Primary hex color (the example uses #7C3AED).](https://approvethis.com/docs-assets/manuals/notification-branding/screenshots/notification-branding-s1-02.png)

4. Click **Email** to open the email branding tab.

   ![Click Email to open the email branding tab.](https://approvethis.com/docs-assets/manuals/notification-branding/screenshots/notification-branding-s1-03.png)

5. Enter the sender name recipients should see in their inbox in **From name** — such as `Acme Approvals`.

   ![Enter the sender name recipients should see in their inbox in From name — such as Acme Approvals.](https://approvethis.com/docs-assets/manuals/notification-branding/screenshots/notification-branding-s1-04.png)

6. Click **Notification** in the preview to switch the mockup to the branded email, showing your sender name before anything is saved.

   ![Click Notification in the preview to switch the mockup to the branded email, showing your sender name before anything is saved.](https://approvethis.com/docs-assets/manuals/notification-branding/screenshots/notification-branding-s1-05.png)

7. Click **Save**.

   ![Click Save.](https://approvethis.com/docs-assets/manuals/notification-branding/screenshots/notification-branding-s1-06.png)


> **Success cue:** **Branding saved.** confirms the workflow's branding is in effect.