ApproveThis manages your Brilliant Directories Integration approvals.

When Bureaucracy Meets Business Growth

Let’s be real: approval processes suck. They’re where good ideas go to die in a Slack thread. But when you’re managing memberships, directories, and leads at scale with Brilliant Directories, you can’t just wing it. Enter ApproveThis – the anti-bureaucracy bureaucracy tool that actually makes sense.

Here’s the deal: Connect ApproveThis to Brilliant Directories via Zapier, and suddenly those “Hey, can someone check this?” moments turn into automated workflows that even your most process-phobic team member won’t hate. We’re talking about turning approval bottlenecks into competitive advantages.

Why This Combo Works Like Caffeine for Operations

Brilliant Directories nails the “what” – managing members, leads, and content. ApproveThis handles the “who said yes” – routing decisions, chasing down sign-offs, and keeping audit trails. Together? They’re the Swiss Army knife for companies tired of growth being stuck in approval purgatory.

No More License Jenga

Here’s the kicker: Approvers in ApproveThis don’t need Brilliant Directories logins. Your CFO can approve premium membership tiers without needing to navigate another dashboard. External partners can vet directory listings without you buying seats you don’t need. It’s like giving everyone a backstage pass without the security nightmare.

The Nerd Stuff That Actually Matters

While your team cares about speed, your auditors care about things like approval thresholds and audit trails. ApproveThis brings:

• Auto-approvals for routine requests (under $500? Greenlit instantly)
• Calculated fields that adjust requirements based on deal size or member tier

Translation: Your sales team moves faster while compliance gets built-in guardrails.

Real-World Uses That Don’t Feel Like Corporate Fluff

1. Lead Management That Doesn’t Leak Revenue

The Problem: New leads in Brilliant Directories sit unvetted while sales waits for manager approval.
The Fix: Auto-create ApproveThis requests for every new lead. Route based on lead score – high-value prospects go to execs for fast-tracking, others follow standard paths.

Who This Kills For: Marketing agencies managing multiple client directories. Approve client-specific leads using different workflows without leaving Brilliant Directories.

2. Member Onboarding That Doesn’t Embarrass You

The Problem: New member applications need 3 departments’ approval, but Legal takes 5 days to check spam folders.
The Fix: When someone applies via Brilliant Directories, ApproveThis:

• Routes to Finance if payment is irregular
• Pings Legal for custom contracts
• Auto-approves renewals under $10k

Real Talk: Healthcare directories use this to onboard providers without exposing PHI to unnecessary approvers.

3. Review Moderation That Doesn’t Require Baby-Sitting

The Problem: 5-star fake reviews or 1-star tantrums going live because someone missed an email.
The Fix: Send all Brilliant Directories reviews with specific flags (keywords, low ratings) to ApproveThis. Marketing approves genuine 5-stars instantly, escalates complaints to customer ops.

Pro Tip: Professional associations use calculated fields to auto-approve reviews from verified members.

Setting This Up Without Losing Your Mind

If you can make a Zapier account (takes 2 minutes), you’re qualified:

1. In Zapier, choose Brilliant Directories as trigger app
2. Pick event like “New Lead” or “New Review”
3. Connect ApproveThis as action app
4. Map fields (e.g., lead score → approval threshold)

Need to approve before adding members? Reverse it – trigger approvals in ApproveThis first, then push to Brilliant Directories after greenlight.

Who Actually Benefits (Besides Your Sanity)

Sales Teams

Get alerted in ApproveThis when high-value leads need fast approval. No more “Wait, who’s supposed to approve enterprise deals?”

Operations

Set up different approval chains for:

• Free vs. paid member listings
• Local vs. national directory entries

All without creating 20 different Brilliant Directories forms.

Finance

Auto-approve renewals under contract terms, escalate anything over budget. Sync approved deals to accounting systems in one click.

The Part Where We Tell You What to Do Next

If you’re using Brilliant Directories and still doing approvals via email chains or worse – actual meetings – you’re leaving speed and compliance on the table.

Register for ApproveThis, connect it to your Brilliant Directories account via Zapier, and set up your first workflow in less time than it takes to schedule your next status update meeting.

Or, if you’re the “talk to a human” type, book a demo. We’ll show you how to handle 100+ directory approvals a day without hiring a coordinator.

Seriously, What’s the Catch?

Okay, fine – this isn’t magic. You’ll need to:

• Define your core approval rules once (takes 20 minutes)
• Pick which Brilliant Directories events trigger approvals

But after that? It runs while you focus on actual work. ApproveThis handles the nagging, the escalations, and the “But I never saw that email!” excuses.

Last thing: This works because ApproveThis isn’t another platform people avoid. Approvers get clean email links – approve/reject in one click. No logins, no training, no BS.