ApproveThis manages your Airbrake Integration approvals.

When Error Alerts Meet Adult Supervision

Let’s be real – most error tracking tools are built like fire alarms. Loud, panicky, and designed to make everyone run around like headless chickens. Airbrake does the alerting part right. But when every critical error triggers a free-for-all in Slack? That’s where shit gets messy.

ApproveThis is the bouncer at this club. We don’t stop the music, but we make sure the right people actually decide what gets fixed first. No more:

• Devs randomly picking errors from the pile
• Critical bugs stuck in “Who’s handling this?” limbo
• Finance teams getting blindsided by unapproved overtime

Why This Combo Doesn’t Suck

Airbrake finds the problems. ApproveThis makes sure the right damn people actually own the solution. Together via Zapier, they turn error triage from a circus act into a process that doesn’t embarrass you during audits.

For the Skeptics in the Back

“Great, another workflow tool.” Except this one’s built for teams where:

• Your “approval process” is currently three engineers arguing in a Zoom chat
• Client-facing teams need to greenlight fixes without getting full system access
• You’ve had a critical error sit untouched because everyone assumed someone else was handling it

Real Scenarios That Won’t Make You Cringe

The SaaS Company That Stopped Playing Whack-a-Mole

Picture this: Every time Airbrake flags a payment gateway error, ApproveThis automatically:

1. Pings the dev lead + CFO via email (no logins required)
2. Requires both sign-offs before engineers touch production
3. Logs who approved what for the next compliance review

Result: 40% faster critical fix deployment (because no one’s chasing down decision-makers)

The E-Commerce Team That Didn’t Crash During Black Friday

When Airbrake detected checkout errors during peak traffic:

- ApproveThis routed alerts based on error severity thresholds
- High-priority bugs required CTO + Head of Ops approval within 15 mins
- Low-level CSS glitches? Automatically queued for next sprint

Outcome: Zero downtime during $2M/hour sales window (and devs didn’t burn out)

The Fintech That Actually Passed Their Audit

Regulators wanted proof that every critical error had proper review. Their old system? A shared Google Sheet (yikes).

New setup:
- Every Airbrake error triggers an ApproveThis audit trail
- Compliance team gets read-only dashboard
- Auto-archiving after 7 years (because someone’s paranoid)

Setting This Up Without Losing Your Mind

Zapier’s doing the heavy lifting here. You’re basically connecting two pipes:

Pipe 1: Airbrake → “New Error” trigger
Pipe 2: ApproveThis → “Create Request” action

Pro tips for non-robots:

- Use Airbrake’s error grouping to avoid approval spam
- Set conditional thresholds in ApproveThis (e.g., >500 users affected = escalate to VP)
- Enable vacation delegates so approvals don’t die when someone’s at Burning Man

Who Actually Benefits From This?

Dev Teams That Hate Meetings

Instead of daily “priority alignment” syncs:
- ApproveThis auto-routes errors based on pre-set rules
- Developers get clear, approved tickets
- PMs can’t randomly reprioritize because “the CEO had a bad dream”

Client-Facing Teams Keeping Their Clients (Mostly) Happy

When a client’s custom integration throws errors:
- Airbrake detects it → ApproveThis pings the client contact
- They approve the fix scope/cost via email (no app access needed)
- No more “Why wasn’t I consulted?!” escalations

Ops Leaders Who Like Sleep

Custom escalation paths mean:
- Critical infrastructure errors wake up the right people
- Non-urgent stuff waits until morning
- Every decision is documented (for when the post-mortem happens)

Features You’ll Pretend You Don’t Need (But Actually Do)

Email Approvals That Don’t Look Like It’s 1995

Approvers can:
- Review error details + context
- Approve/deny right from Gmail
- No “Click here to login and…” nonsense

Escalation Paths for the Passive-Aggressive

When someone ignores a request:
- Auto-reminders that CC their boss after 2 hours
- Time-based escalation to secondary approvers
- All while maintaining plausible deniability

Dashboards That Don’t Require a PhD

Real-time tracking shows:
- Which errors are stuck in approval purgatory
- Average time per approval stage
- Who’s the bottleneck (looking at you, Greg from Finance)

Why This Isn’t Just Another Integration

Most Zapier combos just shuffle data between apps. This one actually changes how decisions happen:

- No more approval black holes: Every Airbrake error gets an owner immediately
- External clients stay in the loop: They approve fixes without getting full system access
- Compliance teams chill out: Full audit trails auto-generated

Getting Started (Before Your Next Outage)

1. Grab an ApproveThis trial – takes 3 minutes
2. Connect to Airbrake via Zapier (pre-built template available)
3. Set your first workflow:
  - Trigger: Airbrake detects error type X
  - Action: ApproveThis pings [Team Lead] + [Stakeholder]
  - Conditions: Auto-escalate if no response in 1 hour

The Part Where We Tell You What to Do Next

If you’re still manually herding cats every time an error pops up:
→ Book a 12-minute demo (we’ll show you the error-to-approval flow)
Or just start a free trial and connect the damn Zap yourself.

Worst case? You go back to playing Slack tag with your team. Best case? You actually get to focus on building stuff that matters.