
ApproveThis manages your Postscript Integration approvals.
April 17, 2025
Integration Category: Phone
When Approval Chaos Meets SMS Marketing
Let's be real - getting five people to approve a single SMS campaign is like herding cats with laser pointers. Meanwhile, your Shopify store's marketing team is trying to send time-sensitive promotions through Postscript, and legal's sitting on a compliance question from 1998. This is why we built the ApproveThis + Postscript integration through Zapier. It's not about replacing how you work - it's about stopping approval bottlenecks from killing your SMS marketing momentum.
Why This Combo Doesn't Suck
ApproveThis handles the bureaucratic stuff (approvals, compliance checks, stakeholder sign-offs) while Postscript does what it's good at - sending effective SMS campaigns at scale. Together through Zapier, they create a clear division of labor:
- Postscript: Collects subscriber data, triggers campaigns, manages opt-ins
- ApproveThis: Routes compliance approvals, handles legal reviews, escalates stuck requests
The magic happens in the handoff - when a Postscript event (new subscriber, collected email, campaign trigger) automatically creates an approval request, then pushes approved content back into Postscript. No more spreadsheets, forwarded emails, or "Did you see my Slack?"
Real-World Uses That Don't Require a PhD to Set Up
1. Compliance Teams Stopping $15k TCPA Fines
When a new subscriber opts in through your Postscript campaign, ApproveThis can automatically:
- Route the opt-in record to legal for TCPA compliance review
- Escalate to CMO if response isn't given in 48hrs
- Log approved subscribers with timestamps for audits
Who needs this: Any retailer running SMS promotions in regulated industries (CBD, alcohol, pharma) where opt-in compliance isn't optional.
2. Marketing Ops Teams That Actually Launch Campaigns On Time
Your team creates a Postscript SMS blast for Black Friday. Instead of chasing down 7 approvers, ApproveThis:
- Routes copy to legal, then product team, then CMO in sequence
- Uses calculated fields to auto-approve discounts under 20%
- Sends approved campaign back to Postscript with one click
Who needs this: E-commerce brands running 10+ concurrent SMS campaigns where version control becomes a nightmare.
3. Customer Support Not Dropping the Ball
When a VIP customer texts "CANCEL" to your Postscript number, ApproveThis can:
- Trigger retention offer approval workflow
- Route to customer success lead based on CLV tier
- Auto-send approved offer via Postscript within 15 minutes
Who needs this: Subscription businesses where saving high-value accounts requires fast, approved responses.
Features You'll Actually Use (No Bloatware Here)
While we're proud of our 27+ approval features, these matter most for Postscript users:
Email approvals: Legal counsel doesn't need another login - they can approve/deny directly from Outlook.
Threshold auto-approvals: Discounts under 20%? Auto-approved. Over 20%? Routes to CFO.
Vacation coverage: When your CMO is hiking in Patagonia, approvals automatically reroute to CRO.
Setup That Takes Less Time Than Your Daily Standup
1. Connect Zapier to both ApproveThis and Postscript
2. Pick your trigger (new subscriber, campaign request, etc.)
3. Map approval steps to your existing hierarchy
4. Test with a $10 test campaign
5. Go live and watch 37 approval-related Slack channels go quiet
Who Benefits Besides Your Sanity?
Marketing Teams
Stop being the approval middleman between legal and Postscript. Set it once, then focus on actual marketing.
Legal/Compliance
Review SMS campaigns in context with full audit trails, not via frantic 4pm emails with "URGENT" in the subject line.
Customer Support
Escalate retention offers faster without needing 3 approvals to send a 15% discount code.
The Cold Hard Benefits
- Cut 2-5 days off SMS campaign launch timelines
- Reduce compliance risks with automatic audit trails
- Let external partners approve without Postscript logins
- Actually use Postscript's automation features without approval bottlenecks
Common Objections (And Why They're Wrong)
"We already have Asana for approvals!"
Cool - so you enjoy digging through 12 subtasks to find who approved what version of an SMS campaign? We don't either.
"Legal prefers email chains!"
Exactly. They can keep using email - ApproveThis sends approvals/rejects through email without requiring logins.
When to Keep Doing Things the Hard Way
If you enjoy:
- Playing approval detective across 7 tools
- Explaining campaign delays because "Jenny was OOO"
- Manual compliance audits every quarter
...then maybe skip this integration.
Next Steps That Don't Involve a Sales Pitch
1. Register for ApproveThis (free 14-day trial)
2. Connect to Postscript via Zapier (takes 8 minutes)
3. Automate one approval process this week
4. Go home early when you realize how much time you saved
Or if you're the cautious type, book a 12-minute demo where we'll show how other retailers cut SMS campaign approvals from 5 days to 8 hours. Your choice.
Integrate with Postscript Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Postscript
Suggested workflows (and their Zapier components) for Postscript
Create approval requests for collected shop emails
Streamline your approval workflow when a new email is collected by automatically creating an approval request in ApproveThis. Ensure every email collected is vetted and passes compliance before use.
Zapier Components

Trigger
Shop Email Collected
Triggers when a new email is collected by a shop.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send subscriber messages on approved requests
Efficiently manage customer communication by automatically sending messages to subscribers when their requests are approved or denied in ApproveThis. Keep your customers informed without delay and improve satisfaction.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Send Message
Sends a Message to a Subscriber.
Inititate approval workflows for new subscribers
Enhance your subscriber onboarding by initiating an approval workflow in ApproveThis when a new subscriber opts in. Validate subscriber details and comply with marketing regulations efficiently.
Zapier Components

Trigger
Subscriber Opted In
Triggers when a new subscriber for a shop opts in.
Action
New Request
Triggers when a new approval request workflow is initiated.
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