ApproveThis manages your Zoom Events Integration approvals.

When Approval Management Meets Event Execution

Let’s be real: coordinating approvals for events feels like playing telephone with 10 departments. Marketing needs budget sign-off, legal reviews contracts, operations confirms logistics – and somehow you’re still using email threads to track it all. That’s where pairing ApproveThis (your approval sheriff) with Zoom Events (your virtual stage) turns a messy process into something that actually works.

This integration isn’t about replacing your tools – it’s about making them stop working against each other. When you connect these two through Zapier, you create a clear path from “Should we do this?” to “It’s happening” without the usual chaos. We’re talking real-time tracking for managers, automatic event setup for coordinators, and fewer “Did you approve that?” Slack pings for everyone.

Why This Combo Works for Mid-Sized Companies

Zoom Events handles the heavy lifting of hosting webinars and multi-day conferences. ApproveThis handles the politics of getting everyone to agree on the details. Together, they solve three core headaches for 50-5,000 employee companies:

• No more blind spots: See exactly where each event request stands across departments
• Less busywork: Auto-create Zoom events when approvals clear
• Better compliance: Enforce approval chains before money gets spent

Bonus perk: Approvers only need an ApproveThis license – not a Zoom Events seat. Perfect for getting quick sign-offs from external partners or execs who don’t need full platform access.

Real-World Use Cases That Don’t Suck

1. From Approved Request to Live Event in 60 Seconds

Scenario: Your HR team needs to approve leadership training sessions. Set up a Zap that automatically creates a Zoom Event when their request gets the green light.

How it works:

• HR submits request in ApproveThis with dates/trainers
• Once approved, Zapier pushes details to Zoom Events
• Event link auto-shares with participants

Teams that dig this: Corporate training groups, external workshop vendors, compliance departments.

2. Kill Last-Minute Approval Panic for Big Conferences

Problem: Marketing plans a 3-day virtual summit with 20 speakers. Legal needs contracts signed, finance caps spending, and the CEO wants final say on keynote topics.

The fix: Use ApproveThis’ multi-stage approvals with conditional logic. Route speaker contracts to legal first, budget asks to finance second, and only escalate to execs if costs exceed thresholds. Each approval stage automatically updates the corresponding Zoom Event details.

3. Automatic Waitlist Management That Doesn’t Annoy People

Here’s a pro move: When someone registers for an oversubscribed Zoom Event, trigger an approval request to confirm waitlist priority. Sales teams use this for VIP prospect access to webinars – approvers get all context in one click without jumping between apps.

Features That Actually Matter for Event Teams

ApproveThis isn’t just another checkbox – these specific features make the Zoom Events integration work:

Approval Thresholds

Auto-approve small expense requests (think: $500 webinar licenses) but require CFO review for anything over $5k. Stops trivial asks from clogging up the chain.

Vacation Delegation

Legal lead out for jury duty? Approval power temporarily shifts to their second-in-command. No more stalled contracts because someone’s off-grid.

Calculated Fields

Automatically flag events that exceed department budget caps based on real-time spend data. Finance teams get early warnings without manual checks.

Setup That Won’t Make You Hate Technology

If you can order DoorDash, you can connect these tools:

1. Create a Zapier account (free tier works)
2. Choose your trigger: “New Request” in ApproveThis or “New Event” in Zoom Events
3. Pick the corresponding action in the other app
4. Test with a real request (Pro tip: Use a $1 test expense to avoid fake data)

Most teams get their first Zap live in under 20 minutes. Seriously – it’s harder to decide what to eat for lunch.

Who Benefits (Besides Your Sanity)

Marketing Teams

Stop chasing 7 approvers for every webinar launch. Set rules so small campaigns get auto-approved while big spends route to the CMO. Bonus: Auto-add approved events to your content calendar.

Operations Managers

Track venue contracts, AV rentals, and speaker agreements in one dashboard. Get email/Slack alerts when vendors miss approval deadlines.

External Agencies

Client needs to approve event specs? Give them access to ApproveThis without a Zoom Events license. They see only what’s relevant, you avoid endless status calls.

The Bottom Line

Approvals shouldn’t be the bottleneck in your event planning. When you connect ApproveThis and Zoom Events, you’re not just automating clicks – you’re removing the political friction that turns simple webinars into month-long ordeals.

This isn’t about being fancy with tech. It’s about:

• Getting “yes” or “no” faster
• Keeping all context in one place
• Making audit trails less painful

Ready to stop babysitting approval processes? Register for ApproveThis or grab a demo to see the Zoom Events integration live. No sales jargon – just 15 minutes to better workflows.