
ApproveThis manages your Facebook Lead Ads (for Business admins) Integration approvals.
April 17, 2025
Integration Category: Ads Conversion
Let's cut through the noise: approvals suck. Especially when you're dealing with hot leads from Facebook ads or trying to keep up with comments on your campaigns. That's why pairing ApproveThis with Facebook Lead Ads via Zapier isn't just convenient – it's a straight-up power move for teams that want to move fast without breaking things.
Why This Combo Works Like a Cheap Suit at a Vegas Wedding
Facebook Lead Ads gets you the prospects. ApproveThis makes sure the right people actually do something with them. Together, they turn your ad spend into actual decisions instead of digital clutter.
No More "Who's Got the Keys?" Moments
Your marketing team shouldn't be playing phone tag with legal to approve a lead gen campaign. Sales shouldn't miss quota because an SDR forgot to check their approval queue. With this integration:
- Approvals happen where the work already happens (email, Slack, carrier pigeon – we don't judge)
- External partners can approve stuff without needing access to your Facebook Ads account
- You'll actually know why requests get denied (no more psychic mind-reading required)
Real-World Uses That Don't Require a PhD to Understand
1. Stop Letting Hot Leads Go Cold
The Problem: Your Facebook ads are crushing it, but leads pile up waiting for sales manager approval. By the time someone looks, the prospect's already bought from your competitor.
The Fix: Auto-create approval requests in ApproveThis for every new lead. Set thresholds so small deals auto-approve while big ones get fast-tracked to execs. Sales teams in industries like SaaS or financial services use this to cut lead response time from days to minutes.
2. Turn Ad Comments Into Actual Dollars
The Problem: Someone comments "How much for 500 units?" on your ad. It gets buried under "LOL this sucks" comments. Three weeks later, you find it and they've moved on.
The Fix: Trigger approval requests for specific comment types. E-commerce companies route bulk order inquiries straight to sales directors. Agencies use this to escalate client feedback without constant platform switching.
3. Launch Ads Faster Than Your Intern Can Make Coffee
The Problem: Legal takes 2 weeks to approve campaign copy. By then, your trending hashtag is dead and the product manager quit.
The Fix: When ApproveThis gives the green light, Zapier auto-creates the Facebook Lead Ad. We've seen media companies use this to launch time-sensitive political ads within hours of news breaking.
Setup That Won't Make You Want to Throw Your Laptop
1. Grab a Zapier account if you don't have one (free tier works)
2. Connect Facebook Lead Ads and ApproveThis
3. Pick your trigger ("New Lead" works best for starters)
4. Map the important fields (lead info → approval request)
5. Test with a $5 ad spend before going all-in
Teams That Look Like Heroes Using This
Marketing: From Cost Center to Revenue Driver
Prove your ad spend actually matters by connecting leads directly to closed deals. Use ApproveThis' calculated fields to automatically flag high-value prospects needing executive attention.
Sales: Stop Chasing Paperwork
Field reps love getting SMS approvals while onsite with clients. Managers dig the audit trails when reviewing quarter-end numbers. Everyone wins except the toner cartridge industry.
Operations: The Silent Killers
Set up approval chains where legal only sees contracts over $50k. Automatically reassign approvals when people take PTO (no more "Out of Office" reply chains). Become the office wizard who magically fixes processes.
Why This Isn't Just Another "Integration"
Most tools slap two platforms together and call it a day. We actually thought about how approvals really work:
- Approvers get email links that work even if your VPN's down
- Customizable escalation paths prevent $100k deals from sitting in someone's spam folder
- Real-time dashboards show which campaigns actually convert post-approval
The Part Where We Tell You What to Do Next
If you're still manually approving leads or ad copy:
a) Stop hate-crying in the office bathroom
b) Get an ApproveThis trial
c) Connect it to Facebook Lead Ads in 15 minutes flat
Or if you're the skeptical type (we get it), book a demo and we'll show exactly how a construction company used this to cut equipment purchase approvals from 3 weeks to 2 days. No pressure, no sales poetry – just results.
FAQs For People Who Skip to the End
Q: Do approvers need Facebook access?
A: Hell no. They approve via email or ApproveThis' portal. Keep your ad accounts locked down tight.
Q: What if our approval process changes weekly?
A: Modify workflows in ApproveThis without touching your Zaps. Add parallel approvals for compliance teams or swap approvers based on lead location.
Q: Can we approve TikTok/Google Ads this way too?
A: Obviously. But that's a conversation for after you try this combo first.
Integrate with Facebook Lead Ads (for Business admins) Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Facebook Lead Ads
Suggested workflows (and their Zapier components) for Facebook Lead Ads
Create approval requests for new Facebook Lead Ads leads
Streamline approval of new leads generated from Facebook Lead Ads by sending them through an approval process. When a new lead is captured, this integration creates a request in ApproveThis for a structured review process. This ensures that only verified and useful leads proceed to the sales pipeline.
Zapier Components

Trigger
New Lead
Triggers when a new lead is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Initiate requests for comments on Facebook ads
Gain insights and approve actionable comments on your Facebook ads by routing them to ApproveThis. Whenever a new comment is made, it triggers a new approval request. This allows marketers to quickly identify and act upon key feedback or inquiries without sifting through all interactions manually.
Zapier Components

Trigger
New Comment on Ad
Triggers when a new comment on an Ad is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Launch Facebook Lead Ads for approved requests
Automate advertising campaigns by creating a new Facebook Lead Ad as soon as an approval request is finalized in ApproveThis. This ensures marketing efforts are efficiently aligned with strategic decisions, allowing quick roll-outs based on pre-approved campaigns.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Lead Ad
Creates a new Lead Ad.
Generate ad statistics reports for new approval requests
Provide contextual data for decision-makers by automatically generating a Facebook Ad Statistics report for every new approval request in ApproveThis. This equips approvers with the data they need to make informed decisions efficiently.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Ad Statistics Report
Creates a report of Ad Statistics
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