ApproveThis manages your Intermedia AnyMeeting Integration approvals.

When Webinar Tools Meet Approval Automation

Let's be real – coordinating approvals for meetings, recordings, and registrations sucks time faster than a free lunch disappears at a startup. Intermedia AnyMeeting handles the heavy lifting of virtual meetings, but when you need to get sign-offs from legal, finance, or external partners? That's where shit gets stuck in email purgatory.

ApproveThis plugs directly into AnyMeeting through Zapier, turning "Hey, can someone approve this?" into automated workflows that actually finish before your next coffee break. We're talking about eliminating the back-and-forth for:

• Recording distribution approvals
• High-stakes webinar registrations
• Post-meeting action items

Why This Combo Doesn't Just Work – It Wins

Most approval tools make you choose between simplicity and control. ApproveThis gives you both, then connects to AnyMeeting without needing your IT guy to lose his mind. Here's the kicker: approvers don't need AnyMeeting licenses. Perfect for agencies approving client webinar content or sales teams getting legal sign-off on demo recordings.

Real-world example: A healthcare SaaS company uses approval thresholds to auto-approve routine patient education webinars under $5k, but routes anything above that amount through compliance leads. Saves 11 hours/week in manual reviews.

Use Cases That Actually Matter

1. Recording Approvals That Don't Kill Momentum

When AnyMeeting generates a recording, ApproveThis automatically:

• Routes to QA leads if duration exceeds 30 mins
• Pings legal if transcript contains regulated terms
• Posts to knowledge base only after final sign-off

Marketing teams: Use calculated fields to flag recordings missing CTA overlays. Sales ops: Auto-approve internal training vids but require manager OK for client-facing content.

2. No More "Who Approved This Attendee?"

When high-value prospects register for webinars, trigger approval workflows to:

• Verify enterprise attendees against your CRM
• Get sales lead sign-off before sending calendar invites
• Block competitors using domain blacklists

Customer success teams: Auto-approve existing clients but route new contacts through account managers. Bonus: Vacation delegation means approvals never stall when someone's OOO.

3. Decisions → Meetings in One Click

Closed a deal in ApproveThis? Zapier instantly creates an AnyMeeting session with:

• Pre-loaded agenda from the approval notes
• Automated invites to stakeholders
• Post-meeting surveys attached to the original request

Procurement teams: Schedule vendor negotiations immediately after budget approvals. HR: Auto-create exit interviews when offboarding requests get final sign-off.

Setup That Won't Make You Hate Technology

1. Create a Zapier account (free tier works)
2. Connect ApproveThis and Intermedia AnyMeeting
3. Pick your trigger: "Recording Ready" or "New Attendee" in AnyMeeting
4. Map key data points to ApproveThis fields
5. Test with a $0 demo request

Pro tip: Use approval groups for cross-functional sign-offs. Example: Product launches might need simultaneous OKs from engineering, marketing, and compliance.

Who Gets the Biggest Win?

Sales Teams

Stop losing deals because legal took 3 days to approve a custom demo. Set conditional thresholds where:

• Deals under $50k auto-approve
• Enterprise proposals route to VP Sales
• Contract reviews ping legal only for red-flag clauses

Compliance Officers

Automatically escalate recordings containing HIPAA/PCI data. Real-time tracking provides audit trails showing who approved what – and why.

External Collaborators

Agencies: Clients approve webinar scripts via email without AnyMeeting logins. Contractors: Get project extensions approved before meetings get scheduled.

The Unsexy Truth About Approval Tools

Most teams don't need more features – they need fewer headaches. ApproveThis + AnyMeeting works because:

• Approvers stay in their inbox (no new logins)
• Denials include comments that feed back into AnyMeeting
• You see bottlenecks live, not after the fact

It's not magic – it's just removing the crap that makes approvals suck.

Cool Features You'll Actually Use

Beyond the basics:

• Auto-approve repeat requests from trusted users
• Add dynamic due dates based on meeting urgency
• Embed AnyMeeting links directly in approval forms

Example: Sales ops sets 4-hour SLA for demo recording approvals during end-of-quarter crunch.

Common Mistakes (Save Yourself the Pain)

Don't:

• Route everything to the C-suite "just because"
• Forget to set escalation rules for slow approvers
• Use one workflow for all request types

Do:

• Name your workflows like "EMEA Webinar Approvals"
• Set expiration dates on time-sensitive requests
• Test denials to ensure proper follow-up actions

Bottom Line

If you're using AnyMeeting for critical conversations but still chasing approvals like it's 1999, you're leaving money on the table. ApproveThis isn't another tool – it's the missing layer that makes your existing stack actually work together.

Get started free or book a 12-minute demo to see live examples from your industry.