When Approval Meets Translation: What Happens When ApproveThis and Localazy Share a Zapier Connection

Let’s get one thing straight: approvals suck. Not the concept – getting sign-off is crucial. But the process? The endless emails, the forgotten Slack threads, the “who’s supposed to review this?” chaos. Now imagine that mess colliding with translation workflows. That’s where most companies panic. But here’s the plot twist – it doesn’t have to be this way.

The Odd Couple That Actually Works

ApproveThis handles your decision-making bureaucracy. Localazy deals with language barriers. Together? They’re like a bilingual project manager who never sleeps.

ApproveThis cuts through approval gridlock with automated workflows, email-based sign-offs, and real-time tracking. Localazy simplifies translating apps/websites into multiple languages using smart automation. Separately, they’re useful. Connected via Zapier? They turn localization from a multi-department nightmare into a controlled process.

Where This Gets Real

Most localization bottlenecks aren’t about the actual translation work. They’re about:

• Waiting for legal to approve UI text changes
• Marketing needing final sign-off on translated campaign copy
• Engineering waiting days for someone to OK new error messages

This integration isn’t about replacing human judgment – it’s about eliminating the logistical nightmares that make people hate process management.

Three Ways This Combo Actually Solves Problems

1. Killing the “Who Approved This?” Game

That template where new Localazy project comments trigger ApproveThis requests? This isn’t just about moving data between apps. It’s about preventing situations where a translator makes a change, the product team doesn’t know, and suddenly your German checkout page says “Kreditkarteninformationen” instead of “Zahlungsinformationen”.

Who Cares: SaaS companies with strict compliance needs. Imagine a fintech app adding Japanese support – every translated term needs legal + product approval. Without this automation? That’s a recipe for missed emails and last-minute scrambles.

2. No More Stale Translations

The integration that imports translation keys after approvals? This solves the “we updated the source copy but forgot to tell the translators” problem. Here’s how it plays out for an e-commerce company:

1. Marketing approves new product descriptions via ApproveThis
2. Zapier automatically pushes those changes to Localazy as translation tasks
3. Translated versions get the updates without someone manually exporting/importing spreadsheets

Real-world impact: Cutting the time from copy finalization to multilingual deployment by 60-80%.

3. The Feedback Loop That Doesn’t Suck

When approval decisions trigger key imports, it creates accountability. For example: A game studio localizes quest text. Writers approve dialogue changes in ApproveThis → those get sent to Localazy → translators work on them → translated versions get re-approved by regional managers. All tracked, all auditable.

Why This Isn’t Just Another Integration

Most app pairings just move data. This one enforces discipline where companies typically wing it:

• Approval Thresholds: Auto-approve minor text changes (under $0 cost impact), escalate major ones
• Calculated Fields: Flag translations that exceed character limits for mobile UI elements
• Vacation Delegation: No more waiting for the Brand Manager’s Bali return to approve French taglines

And here’s the kicker: Approvers don’t need Localazy licenses. Your external legal counsel can review translated compliance text via email without getting access to the whole localization platform.

Who Actually Benefits (Besides Your Sanity)

Developers

No more manual JSON file imports. No chasing people for approvals. Just set the Zapier rules once, and let ApproveThis handle the gatekeeping while Localazy handles the heavy lifting.

Marketing Teams

Campaign launches stop being derailed by waiting for translated copy approvals. Set up sequential approvals: Copywriter → Legal → Localization Manager. Each step triggers the next automatically.

Product Managers

Real-time dashboards showing which translated strings are pending approval, which are stuck in review, and which are ready for deployment. No more JIRA ticket nightmares.

Setting This Up Without Losing Your Mind

Zapier’s the glue here. Basic flow:

1. Connect ApproveThis and Localazy to your Zapier account
2. Pick your trigger (New Localazy comment? Approved request?)
3. Map the key data points (Project IDs, approval reasons, etc.)
4. Test with a non-critical workflow (e.g., blog post translations)

Pro tip: Use ApproveThis’ calculated fields to auto-flag high-priority items. Example: If a Localazy string is tagged “urgent” and has 3+ comments, route it straight to the CMO.

The Fine Print (That Actually Matters)

This isn’t magic. You’ll still need to:

• Define clear approval chains upfront
• Train teams on using the system (it’s simple, but people are… people)
• Audit workflows quarterly (things change)

But compared to the alternative? It’s like hiring a polyglot project coordinator for $0/year.

Ready to Stop Being the Approval Bottleneck?

If your localization process involves more spreadsheets than a tax office, it’s time to upgrade. Register for ApproveThis, connect it to Localazy via Zapier, and start treating translation approvals like the solved problem they should be.

Or, if you’d rather see it in action first, book a demo. We’ll show you how to cut approval times for translated content from days to hours – without adding more meetings.