
ApproveThis manages your immedio Forms Integration approvals.
April 17, 2025
Integration Category: Marketing
When Form Meets Function
Let's be real - most companies treat approvals like a game of telephone crossed with paperwork Jenga. Someone fills out a form. It gets lost in someone's inbox. Finance needs to sign off but Legal wants revisions. Meanwhile, your campaign launch date slips, that hot lead cools off, and everyone's wondering why simple requests take weeks.
That's where ApproveThis and immmedio Forms come in. We're not saying it's magic, but connecting these two through Zapier is about as close as you'll get to making approval bottlenecks disappear. Here's why teams between 50-5,000 employees are ditching the approval anxiety:
The Approval Superpower You Didn't Know You Needed
immedio Forms handles the data capture - whether it's post-webinar surveys, vendor onboarding docs, or sales lead details. ApproveThis handles the "now what?" part. Together through Zapier, they create closed-loop processes where:
- Form submissions automatically trigger approval workflows tailored to your rules
- Approvers can say yes/no directly from email without logins or licenses
- Everything's tracked in one place before it becomes a frantic Slack search
Take a healthcare tech company we worked with. Their compliance team was drowning in manual form reviews. Now? Patient intake forms from immmedio trigger multi-layer approvals in ApproveThis. Legal gets first look, then regional managers, then CRM entry - with automatic escalation if anyone sits on it too long. Approval time dropped from 11 days to 38 hours.
Real Use Cases That Don't Suck
1. Marketing Teams: Stop Guessing, Start Launching
Imagine your webinar sign-up form does more than collect emails. With this integration:
Problem: Your demand gen team uses immmedio for post-event surveys. But every promo offer needs three sign-offs before going live.
Fix: Zapier auto-creates ApproveThis requests with survey data. Product Marketing approves the offer terms, Legal checks compliance, Finance confirms budget - all with calculated fields that auto-flag if discounts exceed 25%.
Real result: A retail company reduced promo approval cycles from 2 weeks to 3 days during peak season, with automatic rejection of non-compliant offers.
2. Sales Ops: From Lead to Pipeline Without the Papercuts
Your AE submits a custom deal request through immmedio. Instead of CC'ing six execs:
What happens: ApproveThis routes based on deal size. <$10K? Auto-approved with manager FYI. $10-50K? Requires director + finance. >$50K? Triggers a round-robin C-level review with strict SLA reminders.
Pro tip: Use approval thresholds to stop wasting time on small fries while keeping big deals compliant.
3. Operations: Vendor Onboarding That Doesn't Make You Hate Your Job
New supplier form in immmedio? Cue the approval orchestra:
- Procurement checks certifications
- Legal reviews contracts
- Department head allocates budget
Killer feature: Vacation delegation automatically reroutes approvals if someone's OOO. No more "Sorry, I was at Burning Man" excuses.
Setting This Up Without Losing Your Mind
If you can make toast, you can connect these tools:
- Zapier account: Free tier works, but paid lets you go faster
- Pick your trigger: New immmedio form/lead/note
- Map fields: Connect form data to ApproveThis request templates
- Set approval rules: Who approves what, in which order, with which conditions
Pro move: Use ApproveThis' calculated fields to auto-approve requests under $500 or flag submissions missing required docs.
Why This Isn't Just Another Integration
Most approval tools treat every request the same. Not here. Combining immmedio's flexible forms with ApproveThis' conditional logic means:
For HR: Employee reimbursement forms under $200 get instant approval, others require manager + payroll review
For Healthcare: Patient intake forms route based on insurance type and treatment codes
For Manufacturing: Equipment repair requests prioritize based on downtime cost calculations
And because approvers don't need immmedio licenses, you can loop in clients or contractors without budget drama.
The Bottom Line (No Fluff)
Companies using both tools report:
- 70% fewer "Did you approve that?" follow-up emails
- 45% faster approval cycles on average
- 100% less desire to throw laptops out windows
But here's the real kicker - this isn't about replacing human judgment. It's about eliminating the busywork so your team can focus on decisions that actually matter.
Ready to Stop Being a Approval Janitor?
If you're still manually routing form submissions through email chains, we've got bad news - it's 2024. The combo of immmedio Forms and ApproveThis via Zapier gives you:
- Custom workflows that actually fit how you work
- Approval logic that adapts to changing needs
- Visibility that keeps execs off your back
Best part? You can try it risk-free. Book a 15-minute demo and we'll show exactly how to automate your messiest approval processes. Or start a free trial and connect your first Zap in under 10 minutes.
Because life's too short for approval purgatory.
Integrate with immedio Forms Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for immedio Forms
Suggested workflows (and their Zapier components) for immedio Forms
Create approval requests for new forms
Automatically send new forms from immedio Forms to ApproveThis for streamlined approval workflows. This integration helps ensure that every new form submission is reviewed promptly. *Note: Verify that all required fields are accurately mapped to meet your approval criteria.*
Zapier Components

Trigger
Forms
Triggers when forms is created in immedio forms.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for new leads
Automatically forward new leads captured by immedio Forms to ApproveThis for approval. This integration streamlines lead validation by routing new entries into an approval process instantly. *Note: Customize the approval criteria to align with your sales strategy.*
Zapier Components

Trigger
Leads
Triggers when leads is created in immedio forms.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for new notes
Automatically convert new notes from immedio Forms into approval requests in ApproveThis. This automation ensures that important notes or feedback are evaluated and acted on according to your approval process. *Note: Adjust field mappings as necessary to capture all essential details.*
Zapier Components

Trigger
Notes
Triggers when notes is created in immedio forms.
Action
Create Request
Creates a new request, probably with input from previous steps.
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