ApproveThis manages your ON24 Integration approvals.

When Webinar Machines Meet Approval Machines

Let’s get one thing straight: webinars are work. Between registrations, follow-ups, and answering live questions, your marketing team’s got enough on their plate without chasing down signatures for every little decision. That’s where pairing ON24’s webinar muscle with ApproveThis’ approval automation changes the game.

Think of it like giving your webinar ops team a self-driving car. ON24 handles the heavy lifting of delivering engaging experiences, while ApproveThis automatically routes every required sign-off to the right people at the right time. No more “Hey, did you approve that promo for tomorrow’s webinar?” slack messages at 11 PM.

Why This Combo Doesn’t Just “Work” – It Actually Solves Sh*t

Most webinar tools help you host events. ON24 helps you run them. But here’s what nobody tells you: the gap between running a webinar and actually getting things done is filled with approvals. Budget approvals for premium features. Legal sign-off on demo scripts. Manager greenlights for special offers.

ApproveThis plugs directly into ON24 via Zapier to turn these approval black holes into automated workflows. Key perks:

• Approvers don’t need ON24 seats – External agencies? Legal team? They approve via email without logging into yet another platform
• Real-time math checks – Auto-approve discount requests under 15% but escalate anything higher
• No vacation bottlenecks – Auto-reassign approvals if someone’s OOO during your big campaign

Three Ways This Combo Saves Marketing Teams From Themselves

1. From “Who Approved This?!” to Audit-Proof Webinars

The problem: Your last webinar offered a 40% discount without CFO approval. Now accounting’s pissed, and you’ve got no paper trail.

The fix: Zapier triggers an ApproveThis workflow every time someone registers for a premium ON24 webinar tier. The request auto-routes to finance if the discount field exceeds 25%. Approvers get all context directly in their inbox – no digging through ON24 reports.

Who kills it: SaaS companies running freemium-to-paid webinars. Now every upsell offer gets proper oversight without marketing playing approval tag.

2. Instant Greenlights for Live Q&A Responses

The problem: Great question during your product demo! Too bad answering it requires three engineers and a legal review. By the time you get answers, attendees bounced.

The fix: When ON24 detects a new question containing keywords like “security” or “pricing”, ApproveThis instantly pings subject matter experts. Use parallel approvals to get answers from legal and product simultaneously. Bonus: All Q&A approvals get archived with the webinar recording.

Who kills it: Enterprise sales teams using webinars for technical deep dives. Now compliance gets real-time input without derailing live engagements.

3. No More “Oops We Forgot to Schedule That”

The problem: Your campaign calendar says webinar goes live Tuesday. Except nobody ever approved the final agenda. Now you’re rescheduling presenters last-minute.

The fix: Approval workflows that trigger ON24 webcast creation. When content teams submit final decks via ApproveThis, auto-generate the ON24 event with presenters and timing. No link? No webinar. It’s that simple.

Who kills it: Agencies managing multiple client webinars. All stakeholders approve timelines and assets in one place before anything goes live.

Setting This Up Without Losing Your Mind

If you can send a Slack message, you can connect these tools. Here’s the 60-second version:

1. Grab your ON24 API keys (admin access required)
2. Connect ON24 to Zapier – their step-by-step guide is surprisingly decent
3. Pick your trigger (new attendee, question, etc.)
4. Map critical fields to ApproveThis – registration type, discount amounts, question text
5. Set approval rules: Who needs to sign off? What conditions auto-approve/deny?

Pro tip: Start with one workflow (like attendee approvals) before automating your entire webinar ops. Less crying that way.

What This Actually Feels Like Day-to-Day

Imagine your marketing ops lead getting this Slack on webinar day:

“@Maria – 42 people registered for the Enterprise tier. 3 approvals pending in ApproveThis (all under 20% discount – auto-approved). 1 high-value lead escalated to Sales VP. Legal cleared all Q&A responses in under 15 mins. We’re green across the board.”

That’s the power of not treating approvals as an afterthought. You’re not just automating clicks – you’re baking governance into every webinar interaction.

Who Actually Cares About This Stuff?

Marketing Operations: They live for clean data and audit trails. ApproveThis gives them both without micromanaging creatives.

Sales Enablement: Webinars that generate hot leads instead of compliance headaches. ‘Nuff said.

Customer Success: Faster answers during live events mean happier customers post-webinar.

Finance Teams: They finally get visibility into promo approvals without attending every planning meeting.

The Fine Print That Actually Matters

Yes, you need ON24 licenses for anyone creating webinars. No, approvers don’t need them – that’s the whole point. ApproveThis starts at $29/user/month, but approvers are free. So if you’ve got 10 webinar producers and 50 execs/legal folks approving stuff, you’re not paying for 60 seats.

And before you ask – yes, it works with your existing contracts. ApproveThis doesn’t care if your ON24 instance is cloud or on-prem. Just needs API access.

“Cool Story – What If I Need to Change Stuff?”

Your lawyers will love this part. Every approval chain in ApproveThis is version-controlled. So when compliance updates webinar disclosure rules, you’re not rebuilding workflows from scratch. Duplicate the existing flow, tweak the conditions, and done.

Same goes for scaling – adding new regions? Clone your approval matrix, swap out the legal team for regional counsel, and keep rolling.

Ready to Stop Herding Cats?

There’s two types of marketing teams: those who beg for approvals, and those who get sh*t done. Spin up a free ApproveThis account, connect it to ON24 in about the time it takes to brew coffee, and actually hit your webinar KPIs for once.

Or if you’re the “talk to a human” type, book a 15-minute demo. We’ll show you how other webinar teams cut approval delays by 80% – no pitch, just proof.