ApproveThis manages your Postpone Integration approvals.

When Approval Management Meets Social Media Muscle

Let’s cut through the noise: social media teams waste 12 hours a month chasing approvals. Legal’s worried about compliance. Marketing’s screaming about missed posting deadlines. And your external agencies? They’re stuck in email hell waiting for someone—anyone—to click “approve.”

ApproveThis and Postpone fix this by doing the heavy lifting where it matters. One handles the bureaucratic ballet of approvals. The other executes flawless social campaigns. Together? They turn what used to be a 3-day approval marathon into a 15-minute coffee break.

Why This Integration Doesn’t Just Work—It Works For You

Postpone’s great at scheduling posts. ApproveThis owns approvals. But when you connect them through Zapier, you get three things most tools ignore:

• No more license headaches: Approvers don’t need Postpone logins. Send that compliance officer an email approval while your agency team lives in Postpone.
• Real-time handoffs: Approved a tweet at 3 PM? It’s scheduled by 3:01. No CSV exports. No “Did you get my Slack?”
• Audit trails that matter: Every approval decision in ApproveThis automatically timestamps the who/what/when in Postpone’s activity log.

This isn’t automation for automation’s sake. It’s about closing the gap between “Looks good to me” and “Posted.”

Three Ways Teams Actually Use This (Without the Corporate Fluff)

1. The Reddit Compliance Shield

Scenario: A healthcare company needs legal to vet every Reddit post. Without this integration? The social team drafts in Postpone, emails legal, waits days, then manually uploads the approved version.

With the integration:

1. Post submits to Reddit via Postpone → Triggers ApproveThis workflow
2. Legal approves/denies via email (no Postpone account needed)
3. Approved post auto-publishes; denied ones alert the social team

Who cares: Regulated industries (finance, pharma), public companies, anyone who’s had a social media lawsuit nightmare.

2. The Instagram Approval Sprint

Scenario: A fashion brand’s Instagram posts require CMO + PR approval. But the CMO’s in meetings and PR’s juggling crises. Posts get delayed, trends get missed.

Integration fix:

• ApproveThis uses sequential approvals: PR first, then CMO
• If PR approves by noon, CMO gets it immediately with priority tagging
• Once both approve, Postpone schedules the post using calculated fields to set optimal posting times

Who wins: Retailers, influencer agencies, anyone whose content relies on hitting cultural moments.

3. The Tweet Guardrails

Scenario: A tech company’s support team tweets outage updates. But they need engineering verification before posting. Engineers live in Jira, not Postpone.

How it works:

• Support drafts tweet in Postpone → ApproveThis pings engineering lead via email
• Engineer approves/denies from their phone
• Approved tweets auto-schedule with Postpone’s bulk queuing
• Denied tweets trigger a Slack alert to support with engineer’s notes

Perfect for: DevOps teams, customer support orgs, companies where accuracy > speed.

Setting This Up Without Losing Your Mind

You’re not here for a Zapier tutorial. But here’s the 60-second version:

1. Connect Postpone + ApproveThis in Zapier (takes 2 minutes)
2. Pick your trigger: New Postpone submission? ApproveThis decision?
3. Map fields: Make sure Postpone’s post text becomes ApproveThis’ request details
4. Test with a draft post. Fix any hiccups.
5. Enable and forget about it.

Pro tip: Use ApproveThis’ approval thresholds to auto-approve posts under $100 budgets or from trusted users. Saves 30% of approval requests.

Who Benefits (Besides Your Sanity)

Marketing Teams

Stop herding cats. Set up parallel approvals where design approves visuals while legal checks copy. Posts go live faster without you playing project manager.

Compliance Officers

Get audit-ready reports showing exactly who approved what post—with decision timestamps tied to Postpone’s publishing logs.

Agencies

Client’s legal team needs to approve every Facebook post? Give them email access without sharing your Postpone logins. Track their response times.

Ops Leaders

See which approvers are bottlenecks (looking at you, Legal). Use ApproveThis’ analytics to optimize workflows. Prove ROI on compliance costs.

This Isn’t Just Another Integration

Most Zapier connections just move data. This one changes how teams operate:

• Approval groups let you require consensus from all stakeholders or just one
• Vacation delegation automatically reroutes approvals when someone’s OOO
• Real-time dashboards show pending posts alongside approval statuses

It’s not about replacing human judgment. It’s about making that judgment happen faster—and with fewer repetitive clicks.

Cool, But Does This Actually Work For…?

Enterprise Teams?

Yes. ApproveThis scales to 5,000+ users with SAML/SSO. Postpone handles complex social calendars across 20+ accounts.

Startups?

Especially them. No time to build custom approval logic? Use pre-built templates for common workflows like content approvals or crisis comms.

Global Companies?

Approvals route based on time zones. Posts schedule according to regional peak times. Everyone sleeps soundly.

Your Move

You’ve got two options:

1. Keep doing manual approvals, missing posting windows, and hoping no one screws up.
2. Spend 20 minutes setting this up and actually trust your process.

If you’re leaning toward #2, grab an ApproveThis trial and check out Postpone. Or book a demo to see how other teams killed their approval bottlenecks.

Either way, stop letting approval chaos dictate your social strategy. You’ve got better things to do.