ApproveThis manages your Senja Integration approvals.

Why Approval Processes Need Testimonials (And Vice Versa)

Let’s get real: testimonials are the golden child of marketing teams, while approval processes are the necessary evil of operations. Senja makes collecting customer praise easy. ApproveThis makes getting sign-offs less painful. Together? They turn social proof into a well-oiled machine that doesn’t require chasing down executives in Slack.

What Happens When You Connect the Dots

ApproveThis isn’t just another checkbox tool. When you plug it into Senja via Zapier, you’re creating a bridge between your customer voice and your internal decision-making. Think automatic validation loops, reduced back-and-forth emails, and fewer “Who approved this?” moments in board meetings.

The Nuts and Bolts

Senja’s great at grabbing testimonials – but approvals often get stuck in limbo between marketing, legal, and the customer who’s waiting to see their quote go live. ApproveThis adds structure to that chaos with:

• Role-based approvals (no more CC’ing the entire company)
• Automatic escalation if someone’s OOO
• Real-time tracking so you know exactly where that glowing review is stuck

Real-World Use Cases That Don’t Suck

This isn’t about “streamlining synergies.” Here’s how mid-sized companies actually use this integration:

1. The Compliance Checkmate

Scenario: A healthcare tech company collects patient success stories via Senja. Legal needs to review every testimonial before it’s published.
Automation: New Senja testimonial → Auto-create ApproveThis request with legal team + marketing lead. Only goes live when both approve.
Why it works: Approvers get email alerts with the testimonial draft and one-click approve/deny. No PDF attachments. No “Did you check clause 4.2?”

2. The Rapid Fire Campaign Launch

Scenario: A 200-person e-commerce brand runs holiday campaigns. They need customer quotes approved within 24 hours during peak season.
Automation: Senja collects testimonial → ApproveThis routes to CMO + CFO based on $$ value (using approval thresholds). Over $50k? Escalates to CEO automatically.
Secret sauce: Vacation delegation ensures approvals never stall if someone’s skiing in Aspen.

3. The Client Approval Loop

Scenario: A marketing agency sends draft case studies to clients for review via Senja. Needs internal + client sign-off before publishing.
Automation: Client submits testimonial in Senja → ApproveThis creates parallel approvals: agency PM + client contact. Only progresses when both greenlight.
Big win: Clients approve via email without needing an ApproveThis license. No “Can you resend the link?” hell.

Setting This Up Without Losing a Day

If you can make a sandwich, you can connect these tools:

1. Grab your Senja and ApproveThis accounts (both have free trials)
2. In Zapier, choose Senja as the trigger (e.g., “New Testimonial Approved”)
3. Set ApproveThis as the action (“Create Approval Request”)
4. Map fields: Senja testimonial content → ApproveThis request details
5. Test with a real testimonial. Watch the magic happen.

Pro tip: Use ApproveThis’ calculated fields to auto-flag testimonials needing legal review based on keywords like “results” or “revenue.”

Department-Specific Wins

Marketing Teams

Stop being the approval nag. When sales hands you a client quote for a case study:

• Senja collects it → ApproveThis routes to product team for accuracy check
• Auto-publishes to website once approved
• Bonus: Use approval groups to require 2/3 marketing leads say “yes”

Customer Success

Turn happy customers into marketing assets faster:

• CSMs submit testimonials via Senja → Auto-approval if NPS score >8
• Low-score feedback gets routed to managers for follow-up
• Approved testimonials auto-post to Senja’s testimonial wall

Operations

Your new favorite fire extinguisher:

• Track approval SLAs in ApproveThis dashboard
• Auto-archive denied testimonials with Zapier → Google Sheets
• Get alerted when high-value testimonials stall

Why This Isn’t Just Another Integration

Most tools slap together a half-baked Zapier connection. Ours actually removes friction:

Approver experience: Legal teams live in email. They can approve/deny without logging into Senja or ApproveThis. No training needed.
Client-friendly: Customers review drafts via Senja’s clean interface. Internal teams track status in ApproveThis. No crossover chaos.
Audit trail: When compliance asks “Who approved this testimonial on March 12?” – you’ve got timestamps, comments, and version history.

Common Objections (And Why They’re Wrong)

“We just use email approvals.”
Cool. How many testimonials got lost in your CMO’s inbox last quarter? Exactly.
“Our process is too complex.”
Approval thresholds + conditional logic handle 90% of edge cases. We’ve seen manufacturing firms with 12-step approvals run smoothly.
“We’re not technical enough.”
If your team can set up a Slack channel, they can build this Zap. It’s five clicks.

Bottom Line

Testimonials are worthless if they’re stuck in approval purgatory. ApproveThis + Senja via Zapier is like giving your best customer quotes a FastPass – skip the line and get published before the campaign deadline hits.

Get Started with ApproveThis (free for 14 days) or book a 10-minute demo to see how approval automation actually works in the wild.