How ApproveThis + Smoove Cuts Through Marketing Red Tape (Without the Headaches)

Let’s be real: marketing moves fast, but approvals move like molasses. You’ve got campaigns to launch, forms to publish, and subscriber lists to manage – but everything grinds to a halt waiting for Karen from legal or Dave from finance to hit “approve.” Enter ApproveThis and Smoove. Together, they’re like a bureaucratic bulldozer for your marketing team.

Why This Combo Works

Smoove handles the flashy stuff – email blasts, SMS campaigns, landing pages. ApproveThis handles the unsexy (but critical) job of getting people to actually sign off on that stuff. Connect them via Zapier, and you’ve just automated the most annoying part of marketing operations: chasing down approvals.

Where Smoove Shines

Smoove’s great at building customer journeys across email, SMS, WhatsApp – you name it. But it doesn’t care who approves what, when, or why. That’s where things get messy. Ever had a compliance team reject a campaign because someone forgot to check a box? Yeah. We’ve all been there.

Where ApproveThis Takes Over

ApproveThis adds guardrails without the speed bumps. Set up rules like:

• “All SMS campaigns over 10k recipients need legal + CMO sign-off”
• “Forms collecting payment info auto-route to infosec”

Best part? Approvers don’t need Smoove logins. Just send them an email – they click approve/reject, done. No new software to learn, no extra licenses to buy.

Real-World Use Cases (No Fluff)

This isn’t some hypothetical “maybe you could…” list. These are fixes teams are using right now:

1. Killing Form Approval Chaos

The Problem: Marketing creates a new lead gen form in Smoove. It needs legal review for compliance, product team review for accuracy, and regional approval for localization. Emails fly back and forth for days.

The Fix: Connect Smoove’s “New Form Created” trigger to ApproveThis via Zapier. Auto-create an approval request with:

• Sequential routing (legal → product → regional manager)
• Deadlines with auto-reminders
• Approval thresholds (e.g., legal must approve)

Who Uses This: Healthcare SaaS companies (HIPAA compliance), global e-commerce brands (localization), financial services (disclaimer requirements).

2. Stopping Rogue Subscribers

The Problem: New subscribers get added via Smoove forms, but nobody checks if they’re on suppression lists, competitors, or that one guy who keeps suing everyone.

The Fix: Trigger an ApproveThis workflow every time Smoove adds a new high-value subscriber (e.g., enterprise leads). Sales ops gets an email to vet the lead before it hits the CRM.

Pro Tip: Use ApproveThis’ calculated fields to auto-flag subscribers from domains like “competitor.com” or countries you don’t serve.

3. Auto-Cleaning Your Lists

The Problem: Denied approval requests leave zombie subscribers in Smoove. Cue unsubscribed complaints and wasted send costs.

The Fix: When an ApproveThis request gets denied (say, for a promo code abuse), Zapier automatically moves that subscriber to Smoove’s unsubscribed list. No manual cleanup.

Setup: It’s Not Rocket Science

If you can set up a Slack channel, you can do this:

1. Pick Your Trigger: In Zapier, choose Smoove events like “New Form Created” or “New Subscriber”
2. Connect ApproveThis: Map relevant Smoove data (form URL, subscriber email) into an ApproveThis request
3. Set Approval Rules: Define who approves what, in which order, with what deadlines

Total time? 15 minutes if you’re slow at clicking.

Department Wins (No Jargon Edition)

Marketing Teams:

Launch campaigns faster without playing approval tag. Set up auto-approvals for low-risk items (e.g., blog post forms), but escalate high-stakes stuff (sweepstakes, pricing pages).

Legal/Compliance:

Stop being the bottleneck. Get requests in their inbox with all context attached (form links, subscriber details). Vacation mode automatically reroutes approvals when they’re OOO.

Sales Ops:

Quality-check leads before they hit Salesforce. Auto-deny sketchy signups and trigger Smoove unsubscribes without lifting a finger.

The Unspoken Benefit: Audit Trails

Ever had regulators ask, “Who approved this campaign?” With ApproveThis, every decision is logged – who approved/rejected, when, and (optionally) why. Smoove tracks what you sent; we track who said it was okay to send.

Bottom Line

ApproveThis isn’t just another tool – it’s your insurance policy against marketing screwups. Paired with Smoove, it lets you move fast without breaking things (or annoying your compliance team).

Next Steps:

1. Grab an ApproveThis trial (takes 2 minutes)
2. Book a 15-minute demo to see the Smoove integration live
3. Stop CC’ing everyone on approval emails by Friday

Because life’s too short for manual approvals.