
ApproveThis manages your Taximail Integration approvals.
April 17, 2025
Integration Category: Marketing
Let’s get real: approval processes are the traffic jams of business productivity. Now imagine if your email marketing campaigns could bypass the gridlock. That’s exactly what happens when you connect ApproveThis and Taximail through Zapier. We’re talking about turning “waiting for feedback” into “campaign launched” without the endless Slack pings or follow-up meetings. Here’s why mid-sized companies (50-5,000 employees) are using this combo to finally fix their marketing operations.
Why This Combo Works Like Caffeine for Your Marketing Team
Taximail handles the email machinery – campaigns, lists, analytics. ApproveThis handles the human bottlenecks – decisions, sign-offs, accountability. Together through Zapier, they create an assembly line where approvals happen at the speed of your best ideas. The kicker? Approvers don’t need Taximail licenses. External agencies, clients, or execs can greenlight campaigns directly from their inbox while your team keeps working in Taximail.
Where this hits hardest:
- Marketing teams waiting on legal/compliance sign-offs
- Companies using external agencies for campaign creation
- Orgs with strict brand compliance rules
Three Ways This Integration Actually Gets Used
1. From Link Click to Instant Approval
Zapier automation: Taximail link click → ApproveThis request
Here’s the play: When someone clicks a “Request Demo” link in your newsletter, ApproveThis automatically routes an approval to your sales ops team. No more leads rotting in inboxes.
Who uses this: SaaS companies tracking demo requests. Retailers monitoring promo code usage. Any team where click-throughs require immediate follow-up.
2. Approval → Auto-Confirmation Emails
Zapier automation: ApproveThis approval → Taximail confirmation email
Scenario: Your CFO approves a budget increase for Q4 campaigns. Taximail instantly sends a branded confirmation to the marketing team and CCs the agency. Paper trail? Check. Professional comms? Double check.
Who needs this: Finance teams managing multiple department budgets. Agencies coordinating with client stakeholders.
3. Post-Approval Audience Tagging
Zapier automation: ApproveThis decision → Taximail subscriber tags
Example: After approving a VIP discount campaign, Taximail automatically tags approved customers as “High-Value” for future targeting. No manual list updates. No errors.
Perfect for: Loyalty program managers. E-commerce teams running tiered promotions.
Getting Started in Under 10 Minutes
Using Zapier means you’re not coding – you’re connecting. Here’s the drill:
- Log into Zapier (or create a free account)
- Choose Taximail as your trigger app
- Pick an event (like “Link Clicked” or “New Subscriber”)
- Connect ApproveThis as your action app
- Map your data fields (campaign ID → approval request details)
- Test with real data
Pro tip: Start with one simple workflow (like approval confirmations) before building complex multi-step Zaps.
Who Wins? (Spoiler: Everyone)
Marketing Teams
Finally prove that approvals were the bottleneck. Launch campaigns faster by eliminating “Where are we on this?” status meetings. Use calculated fields in ApproveThis to auto-approve small budget changes while flagging big spends for review.
Operations Managers
Track approval SLAs in real dashboards. Set vacation delegates so campaigns don’t stall when Karen from legal is on safari. Escalate stuck approvals after 48 hours automatically.
External Partners
Agencies get clear approval timelines without nagging clients. Use email-based approvals so stakeholders don’t need another login. Track every decision with timestamps for billing disputes.
Level Up: Approval Thresholds Meet Email Analytics
Pair ApproveThis’ monetary thresholds with Taximail’s engagement data. Example: Auto-approve campaign budget increases under $5K if open rates exceed 25%. Requires human review if below. This isn’t future talk – it’s configurable today.
Another power move: Use Taximail’s click data to trigger approval escalations. If a “Price Increase Notification” email gets 50%+ click-throughs in the first hour, auto-route approval for a follow-up retention campaign to your CMO.
What Not to Do
Don’t: Build 20-step approval chains because you can. Start simple.
Do: Use conditional logic – maybe legal only reviews subject lines, not entire designs.
Don’t: Let approvers hide. Approval Groups in ApproveThis show exactly who’s holding things up.
Do: Sync Taximail unsubscribes to automatically revoke content approvals.
Time to Stop Approving, Start Executing
This isn’t about replacing humans – it’s about freeing them. Every minute saved on chasing approvals is a minute spent on better campaigns, sharper strategies, or actually taking lunch breaks.
ApproveThis works because it’s approval-focused, not approval-obsessed. Taximail integrations mean your email tool stays your email tool. No Franken-platform trying to do everything poorly.
Get started with ApproveThis (free 14-day trial) or book a 10-minute demo to see the Taximail-Zapier flow live. Your future self – the one launching campaigns on time – says thanks.
Integrate with Taximail Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Taximail
Suggested workflows (and their Zapier components) for Taximail
Create approval request for new email clicks
When a recipient clicks a link, this integration creates an approval request in ApproveThis based on email click actions from Taximail. This helps route decision-making and ensures proper follow-up actions. *Note: Verify your campaign settings before enabling the automation.*
Zapier Components

Trigger
Link Clicked
Triggers when a recipient clicks a specified link in your campaign.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send email for new approval requests
When an approval request is initiated in ApproveThis, this integration sends a follow-up email via Taximail. This ensures timely communication after a new approval request is recorded. *Note: Customize the email content to reflect your approval process details.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send Email
Create and send a new email message.
Add subscriber tag for completed approvals
When an approval request is approved or denied in ApproveThis, this integration adds a tag to the subscriber in Taximail. This helps segment users based on approval outcomes and streamlines follow-up communications. *Note: Ensure tag configurations match your segmentation strategy.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Add Subscriber's Tag
Add a tag to your subscriber.
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