ApproveThis manages your LocaliQ Integration approvals.

When "Just Approve It" Isn't a Strategy

Let's be real - marketing teams live in the messy middle between "Move fast and break things" and "Did you get three sign-offs on that font choice?" LocaliQ helps you execute campaigns, but approvals still happen in email threads, Slack pings, and that one VP's inbox black hole. That's where ApproveThis comes in - not just another tool, but the missing layer that turns marketing ops from bottleneck to competitive advantage.

What Happens When Approval Muscle Meets Marketing Brains

LocaliQ organizes your marketing efforts. ApproveThis organizes your decisions about those efforts. Connect them via Zapier, and you're not just automating tasks - you're building an audit-ready system that lets you:

• Launch campaigns 2x faster by eliminating approval gridlock
• Maintain brand compliance without micromanaging every creative asset

Example: A regional healthcare provider uses the integration to get legal, compliance, and CMO approvals on LocaliQ campaign changes in 8 hours instead of 5 days. Their secret? Auto-escalating time-sensitive requests using ApproveThis thresholds.

Real-World Use Cases That Don't Suck

1. New Client Onboarding That Doesn't Require 17 Signatures

LocaliQ tracks leads. ApproveThis stops your sales team from promising the moon without checking if delivery's possible.

How it works: New LocaliQ contact → Auto-create approval request with deal terms → Route to legal, services team, and CFO based on deal size → Sync approved contracts back to LocaliQ.

Mid-sized ad agencies use this to prevent overpromising to clients - because nothing kills margins faster than unapproved scope creep.

2. Campaign Changes That Don't Require a Committee

LocaliQ shows performance data. ApproveThis lets you act on it without begging for budget approvals.

Scenario: Your LocaliQ dashboard flags underperforming ads. Instead of waiting for weekly budget review, ApproveThis triggers immediate re-approval workflows with new creative options. The kicker? Auto-approve changes under $500 using threshold rules to keep things moving.

Why This Isn't Just Another Integration

Most Zapier connections shuffle data. This one actually changes how teams operate:

For Marketing Teams: Stop being the approval nag. Set rules in ApproveThis so routine LocaliQ optimizations (bid adjustments, geo-targeting) auto-approve within guardrails.

For Finance: Real-time visibility into campaign budgets without micromanaging every LocaliQ tweak. Calculated fields in ApproveThis ensure spend never exceeds approved totals.

For Leadership: See which approvals delay campaigns using ApproveThis analytics. Pro tip: One SaaS CEO discovered their $250k/month ad spend was delayed 11 days/month waiting for CMO sign-off - fixed by adding delegation rules.

Setting This Up Without Losing Your Mind

We've all seen "5-minute setups" that take 3 days. Here's the real process:

1. Map Your Pain Points: Identify which LocaliQ actions need oversight (new clients, budget changes, creative submissions)
2. Build Approval Rules: Use ApproveThis to set who approves what, with escalations for slow responders
3. Connect via Zapier: Two key Zaps handle 80% of use cases:
   - New LocaliQ contact → ApproveThis request
   - Approved request → LocaliQ interaction log

Pro tip: Start with one workflow (like client onboarding) before scaling. Most teams see ROI in <2 weeks.

The Hidden Perks You'll Actually Care About

Beyond basic approvals, this combo solves sneaky problems:

Client Access Without Chaos: External stakeholders approve directly via email (no LocaliQ logins needed). One digital agency uses this to get client sign-off on LocaliQ reports 63% faster.

Audit-Proof Everything: Automatically log every approval decision as a LocaliQ interaction. Compliance teams love the paper trail; sales teams love not being blamed for "unapproved promises."

Vacation Mode That Works: ApproveThis auto-reassigns approvals when people are OOO. No more "Waiting on Jim's reply" when Jim's hiking the Andes.

Who Actually Benefits From This?

Marketing Agencies

Client A needs Instagram ads approved by 3 stakeholders. Client B requires legal review for every landing page. Manage all variations in ApproveThis while keeping LocaliQ as your campaign hub.

Multi-Location Retailers

Local managers submit promo requests via LocaliQ. ApproveThis routes them to regional directors with budget thresholds - approve under $1k instantly, escalate larger spends.

Healthcare Orgs

Ensure compliance officers approve all LocaliQ campaign changes before launch. Bonus: Use calculated fields to auto-flag content needing HIPAA review.

Common Objections (And Why They're Wrong)

"We're fine with email approvals." Cool. How many campaigns got delayed last quarter because someone missed a thread? ApproveThis gives real-time tracking even if your approvers live in Outlook.

"Our process is too complex." ApproveThis handles multi-step, conditional, and parallel approvals. One manufacturing company routes LocaliQ ad approvals through 11 departments - their record is 23-hour turnaround for global sign-off.

How to Not Screw This Up

Do: Start with high-impact, frequent approvals (campaign budgets, new vendors)
Don't: Try to automate every tiny decision - some things need human debate

Do: Use ApproveThis' calculated fields to auto-approve routine LocaliQ optimizations
Don't: Let perfect be the enemy of better - you can tweak workflows weekly

Bottom Line

LocaliQ tells you what's working. ApproveThis lets you act on it without bureaucratic sludge. Together, they turn marketing ops from a cost center into a speed advantage.

Ready to stop herding approval cats? Get started with ApproveThis or book a 15-minute demo to see how it works with your LocaliQ setup.