ApproveThis manages your ThankView Integration approvals.

When Boring Approvals Meet Personalized Video Magic

Let's get real - approval processes are where creativity goes to die. But what if your team could greenlight video campaigns as smoothly as influencers rack up TikTok views? That's where pairing ApproveThis' no-bullshit approval workflows with ThankView's personalized video platform gets interesting.

Why This Combo Doesn't Suck

ThankView helps you create video messages that actually get watched (92% open rates don't lie). ApproveThis stops those videos from getting stuck in legal review purgatory. Together via Zapier, they handle:

• Auto-creating approval tasks when videos get sent
• Updating donor lists based on approval decisions

Best part? Your approvers don't need ThankView logins. External partners can review videos via email like it's 2024, not 1994.

Real-World Uses That Don't Require a MBA to Understand

Nonprofits: Stop Wasting Time on Donor Thank-Yous

Development teams at orgs like Habitat for Humanity clone approval processes for:

Use case: Every time a $5k+ donor video gets sent in ThankView, ApproveThis automatically routes it to the ED for review. If approved, the video gets sent. If denied, it goes back to marketing with specific feedback.

Pro tip: Set approval thresholds so small donations auto-approve, while major gifts get human eyes.

Sales Teams: Follow Up Faster Without Being Pushy

When enterprise deals get final sign-off in ApproveThis, Zapier automatically adds those clients to a ThankView nurture campaign. Result? Personalized post-sale videos hit inboxes before the contract ink dries.

Enterprise sales rep turned AE manager Mark uses this to cut 3 days off their follow-up process: "Legal used to hold up everything. Now approvals happen in Slack while I'm grabbing coffee."

Customer Success: Turn Cancellations Into Keepers

When churn risks get flagged in your CRM, ApproveThis can require manager approval before sending retention offers via ThankView. CS lead Sarah eliminated $120k in preventable churn last quarter by setting conditional approvals based on account value.

How To Set This Up Without Calling IT

1. Create a Zapier account (free tier works)
2. Connect ApproveThis + ThankView in under 2 mins
3. Pick your triggers:
- Send videos for approval when ThankView campaigns launch
- Update ThankView lists when ApproveThis decisions happen
4. Test with one campaign before going all-in

Why This Isn't Just Another "Integration"

ApproveThis brings three things most approval tools miss for video workflows:

Email approvals that don't look like DOS prompts: Approvers can watch embedded ThankView videos directly in their inbox and click approve/reject without logging into another system.

Vacation coverage that actually works: When your marketing director is out hiking, approvals auto-route to their second-in-command. No more "waiting for Karen to get cell service" delays.

Real-time dashboards: See which video approvals are stuck and why. Spoiler alert: It's usually because Dave from accounting opened the request 14 times but didn't actually approve it.

Who Actually Benefits From This?

Marketing Teams

Stop guessing if legal cleared that influencer collab video. Approval statuses update in real time across both platforms. Bonus: Use calculated fields to auto-approve videos under 30 seconds that don't mention specific trademarks.

Operations Nerds

Enforce approval chains without becoming the bottleneck. Set rules like "All donor videos over $10k value require CFO + CMO approval" once, then let Zapier handle the routing.

External Partners

Agencies love this setup because clients can approve video concepts via email without getting access to the whole ThankView account. No more screenshot hell in Slack threads.

The Catch (There's Always One)

This isn't set-and-forget magic. You'll need to:

• Map your existing approval processes first
• Train teams to use ApproveThis comments for feedback

But companies using both platforms report 63% faster video campaign launches and 22% fewer compliance headaches. Worth the 45-minute setup.

Ready to Stop Herding Approval Cats?

ApproveThis works where spreadsheets and Slack approvals fail. Paired with ThankView via Zapier, it's like giving your video team a legal department that doesn't kill their vibe.

Get started free or book a 15-minute demo to see how approval workflows can actually keep up with creative teams.

Pro tip: Ask about our pre-built ThankView approval templates when you demo. Your future self will thank you.