ApproveThis manages your Mobimag Integration approvals.

When Approval Management Meets Mobile Publishing

Let’s cut through the noise: Most companies between 50-5,000 employees aren’t struggling to create content or collect leads. They’re drowning in the approval limbo between creating something and actually publishing it. That’s where slapping ApproveThis and Mobimag together through Zapier becomes your secret weapon.

Mobimag handles the flashy part - publishing magazines and capturing leads. ApproveThis does the unsexy but critical work of getting decisions made without chasing people down. Combine them? You’ve just automated the corporate equivalent of herding cats.

Why This Combo Doesn’t Suck

Mobimag’s great at what it does: Turning your content into lead-generating machines and tracking who’s engaging. But let’s be real - most marketing teams using it still handle approvals like it’s 1999. Think endless Slack threads, forgotten email chains, and that one executive who only approves things when CC’d three times.

ApproveThis fixes this by adding structure to the chaos:

• Automated routing so requests don’t die in someone’s inbox
• Real-time tracking so you know exactly who’s holding things up
• Email approvals so people don’t need another login

The kicker? Approvers only need ApproveThis access - no extra Mobimag licenses required. Huge when working with external partners or cheap execs who hate software subscriptions.

Real-World Uses That Don’t Feel Like Corporate Fluff

The Lead Gen Tango

Say your sales team uses Mobimag to capture hot leads through gated content. Right now, those leads probably dump into a spreadsheet or CRM where someone has to manually decide: “Is this worth pursuing?”

Connect the two platforms and suddenly:

1. New Mobimag lead triggers an ApproveThis request
2. Sales ops gets a structured form with lead score, budget, timeline
3. Approvers get an email - approve/deny in one click
4. Approved leads auto-populate in your CRM

Media companies use this to qualify advertisers. Financial firms vet high-net-worth leads before letting sales reps loose. All without a single status meeting.

Content Publishing Without the Panic

Publishing teams using Mobimag often play a fun game called “Guess Who Has Final Approval.” Legal? Compliance? The CMO who’s always traveling? With ApproveThis:

• Set up sequential approvals (legal first, then compliance, then creative)
• Use vacation delegation so absent approvers don’t bottleneck releases
• Add approval thresholds - auto-approve minor edits, escalate major changes

A healthcare publisher we work with cut their review cycles from 14 days to 48 hours using this exact setup. No overtime, no missed deadlines, just actual process working.

Setting This Up Without Losing Your Mind

Here’s the beauty part - you don’t need IT or some Zapier wizard to make this happen:

1. Connect the pipes: In Zapier, set Mobimag’s “New Contact” as the trigger
2. Map the data: Pull Mobimag fields into ApproveThis (lead details, content type, etc.)
3. Build your approval squad: Assign approvers based on deal size, content category, whatever
4. Test drive: Submit a test Mobimag lead and watch approvals flow

Pro tip: Use ApproveThis’ calculated fields to auto-flag high-priority requests. Maybe leads over $50k budget get routed to execs, others go to junior staff. Set it once and forget it.

Who Actually Benefits From This?

Marketing Teams

Stop begging for campaign approvals. Set thresholds so routine content auto-publishes through Mobimag, while high-risk launches (think: regulated industries) require proper sign-off. Bonus: Audit trails for when compliance comes knocking.

Sales Ops

Qualify Mobimag leads faster by routing enterprise prospects to dedicated approvers. Use conditional logic so European leads go to the regional manager, SMBs to inside sales. All tracked in one dashboard instead of 12 spreadsheets.

Publisher Operations

Automate contributor payments. When a Mobimag article hits certain engagement metrics (built into ApproveThis via calculated fields), trigger approval workflows for royalties. No more manual calculations or chasing finance.

But Wait - There’s Actual Features

Beyond the basic approval stuff, here’s what makes this combo sing:

Email-Based Approvals: Your busy Mobimag contributors can approve requests directly from their inbox. No login, no password reset, just click and done.

Approval Thresholds: Auto-approve small expenses (like minor image licenses) while flagging big purchases for review. Mobimag tracks the assets, ApproveThis handles the money decisions.

Real-Time Dashboards: See every pending Mobimag-related request across departments. Finally answer “Where’s my approval?” without playing 20 questions.

The Bottom Line

If you’re using Mobimag without structured approvals, you’re leaving speed and accountability on the table. ApproveThis isn’t another tool - it’s the missing layer that makes your existing stack actually work.

Companies between 50-5k employees don’t need more software. They need to make their current tools stop sucking. This integration does exactly that.

Make It Happen

Two paths here:

1. DIY: Connect Mobimag + ApproveThis via Zapier in about 15 minutes
2. Hands-off: Book a demo and we’ll set it up with your actual workflows

Either way, stop losing deals to approval delays. Your competitors certainly aren’t.