ApproveThis manages your KlickTipp Integration approvals.

When Email Marketing Meets Approval Chaos

Let's be real - your marketing team lives in KlickTipp, crafting perfect campaigns while your approvers drown in Slack pings and email threads. This isn't just about connecting tools. It's about stopping the "Hey, did you approve that SMS blast?" hallway ambushes once and for all.

ApproveThis + KlickTipp via Zapier creates a clear path through the noise. Think: automated approval chains that trigger from marketing actions to decision-makers, without license fees for every external partner who needs to sign off.

Why This Combo Doesn't Suck

KlickTipp handles the "send stuff" part beautifully. ApproveThis handles the "get 3 people to agree on what 'stuff' gets sent" nightmare. Together via Zapier, they:

• Turn email opens into approval tasks automatically
• Sync new contacts only after legal/compliance says "green light"

Bonus: Your CFO will care about the approval thresholds feature. Set it so any campaign over $5K budget auto-flags the finance team. No more surprise invoices.

Real Workflows for People Who Hate Meetings

1. When Prospects Actually Open Your Emails (Rare, But It Happens)

The Problem: Sales gets alerts when leads open emails, but marketing needs to approve follow-up sequences. Cue: Territory wars between departments.

The Fix: Connect KlickTipp's "email opened" trigger to ApproveThis. Now, every opened sales email auto-generates an approval request for marketing to:

- Greenlight a discount offer
- Approve sending case studies
- Block aggressive follow-ups that ruin brand voice

Example: A mid-sized SaaS company reduced cross-department Slack noise by 40% in 2 months by routing these approvals through calculated fields - only escalating requests where leads opened 3+ emails.

2. New Tag = New Strategy Session (Without the BS)

The Problem: Your team tags contacts as "high-value" in KlickTipp, but campaigns targeting them get stuck in legal review limbo.

The Fix: Trigger approval requests when specific tags are applied. Legal gets auto-notified via email (no KlickTipp login needed) to review compliance. Features like approval groups ensure both marketing and legal sign off before campaigns fire.

Example: A 200-person e-commerce company uses this to approve VIP customer flows in < 2 hours vs. their old 3-day email tag fest.

3. SMS Blasts That Don't Blow Your Budget

The Problem: Every SMS costs money. Letting junior staff send unlimited texts = accounting's worst nightmare.

The Fix: Every KlickTipp SMS send triggers an ApproveThis request with cost calculations. Features like approval thresholds auto-approve small sends (<$500) but require CMO sign-off for larger campaigns.

Pro Tip: Set up vacation delegation so approvers out sick don't bottleneck time-sensitive promos.

Setting This Up Without Losing a Day

1. Create your ApproveThis account (takes 8 minutes)
2. In Zapier, choose KlickTipp as trigger (email opened, tag added, etc.)
3. Select ApproveThis as action ("Create Request")
4. Map KlickTipp data to approval fields (e.g., "Tag Name" becomes "Approval Reason")

Critical Settings:
- Use conditional logic to only escalate major requests
- Enable email approvals for external partners
- Set up auto-reminders for approvers who ghost

Who Actually Benefits (Besides Your Sanity)

Marketing Teams

Stop being the bottleneck. Route campaign approvals through predefined workflows so you can focus on A/B testing, not chasing down VPs.

Legal/Compliance

Get context-rich approval requests (not vague Slack messages). All documentation is centralized when audits hit.

Sales Ops

Auto-approve standard lead follow-ups, but require manual review for enterprise account outreach. Balance speed with control.

The Part Where We Tell You What to Do Next

If you've got KlickTipp and more than 20 monthly approval requests, this integration pays for itself in reclaimed hours. Start a free ApproveThis trial - it takes 8 minutes to connect via Zapier. Or, if you like talking to humans first, book a 15-minute demo where we'll show how 3 companies your size cut approval delays by 60%.

Either way, stop letting manual approvals sabotage your marketing velocity. That sales email someone opened 3 hours ago? It's already going cold.