
ApproveThis manages your CallPage Integration approvals.
April 17, 2025
Integration Category: Marketing
When Approval Processes Meet Instant Communication
Let's face it - most approval workflows move at the speed of a sloth on melatonin. By the time your team gets sign-off on that urgent campaign or client discount, the opportunity's gone cold. That's where pairing ApproveThis' approval automation with CallPage's instant callback widget becomes your secret weapon for decisions that actually keep pace with your business.
What Makes This Combo Work
ApproveThis isn't just another digital rubber stamp. It's built for companies where approvals cross departments, dollar amounts matter, and someone's always out sick. Meanwhile, CallPage turns website visitors into actual conversations before they bounce. Together? You're automating both the paperwork and the human touch needed to get shit done.
Real-World Use Cases That Don't Suck
1. From Paperwork to Phone Call in 60 Seconds
Picture this: Your sales team needs exec sign-off on a custom quote. They submit the request through ApproveThis. Before the VP even finishes their coffee, CallPage automatically schedules a callback to discuss details. No more "I'll review it later" limbo.
Who This Works For: B2B sales teams dealing with complex deals, agencies approving client deliverables, procurement teams vetting large orders. Basically, any scenario where approvals need actual conversation, not just checkbox clicking.
2. Turning Customer Calls into Instant Actions
When a high-value lead requests a callback through your website (via CallPage), ApproveThis can automatically kick off approval workflows for special discounts, custom proposals, or expedited services. Your sales rep gets the green light before they even dial.
Cold Hard Benefit: One manufacturing client cut their custom order approval time from 72 hours to 4 hours by auto-triggering engineering reviews the moment a prospect calls about specs.
Why Your Team Won't Hate This Setup
We've all seen "easy integrations" that require a PhD in DevOps. This isn't that. If you can set up a Zoom call, you can connect ApproveThis and CallPage through Zapier. Here's the brass tacks:
- Create your approval templates in ApproveThis (think: discount approvals, content clearance, purchase orders)
- Set up triggers in Zapier - "When X happens in ApproveThis, do Y in CallPage" (or vice versa)
- Test with real-world scenarios before going live
Pro tip: Use ApproveThis' calculated fields to auto-route calls based on deal size. Under $10k? Route to sales manager. Over $10k? Escalate to VP automatically. No human babysitting required.
Department-Specific Wins
Sales Teams: Stop Leaving Money on the Table
Your reps are closing deals at 8 PM when the CFO's asleep. With auto-escalation thresholds and CallPage's 24/7 callback scheduling, approvals happen when the customer's hot - not when accounting feels like checking email.
Marketing: Kill Campaign Bottlenecks
Legal team dragging their feet on compliance reviews? Set up an ApproveThis workflow that triggers a CallPage conference call with all stakeholders the moment a new asset enters review. Suddenly, "we'll get to it next week" becomes "let's hash this out now."
Customer Support: Refunds That Don't Require a Congressional Hearing
When a refund request hits your call center via CallPage, ApproveThis can auto-route it based on amount and customer history. Under $500? Auto-approve. Over $500? Immediately schedule a manager callback. No more angry customers waiting 3 days for a "maybe."
The Nuts and Bolts You Care About
ApproveThis brings some heavy artillery to this integration that actually matters:
- Vacation Delegation: Because your approver being in Bora Bora shouldn't tank your quarter
- Approval Groups: Need consensus from 3 VPs but only 2 are needed? Set it and forget it
- Email Approvals: External clients can approve via email without needing a CallPage login
No-BS Setup Advice
1. Start with one high-pain workflow (like discount approvals or content clearance)
2. Map out current delays - where do things get stuck?
3. Build your Zapier connection between ApproveThis and CallPage to bridge that gap
4. Test with real users before full rollout
Remember: ApproveThis doesn't require approvers to have CallPage seats. Huge for external partners who just need to click "approve," not learn your whole tech stack.
When to Think Twice
This isn't magic fairy dust. If your approval processes are a mess to begin with, automating them will just create faster chaos. Get your basic workflow logic straight first. Also, CallPage works best for businesses with real-time conversion opportunities - not if you're just sending weekly reports.
Bottom Line
Approvals don't have to mean bureaucratic gridlock. By connecting the instant communication of CallPage with ApproveThis' structured workflows, you're essentially giving your team a direct hotline to "yes." Less chasing people down, more closing deals.
Next Step: If you're tired of watching opportunities die in approval purgatory, book a 15-minute demo. We'll show you exactly how to set up your first automated approval-callback workflow. No sales fluff - just what works.
Integrate with CallPage Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for CallPage
Suggested workflows (and their Zapier components) for CallPage
Create CallPage calls for each new approval request
Streamline your approval requests with real-time communication. Whenever a new approval request is initiated on ApproveThis, a call is automatically scheduled in CallPage to discuss the details, ensuring timely follow-up and decision making. *Note: Ensure your CallPage account is set up and connected to receive new call requests.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Call
Creates a new call in Callpage
Initiate approval requests for new CallPage events
Enhance your decision-making process by converting CallPage interactions into actionable approval workflows. This automation triggers an approval request in ApproveThis every time a specified call event occurs on CallPage, ensuring that key conversations are formally reviewed and acted upon. *Note: Set the appropriate trigger conditions in CallPage to capture relevant events.*
Zapier Components

Trigger
Call Event
Triggers when there is a new call event. You can select one of the multiple events available.
Action
Create Request
Creates a new request in ApproveThis, probably with input from previous steps.
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