ApproveThis manages your Linkly Integration approvals.

Why Your Team Needs This Integration Yesterday

Let's cut through the buzzwords: approvals suck when they're slow, untrackable, and buried in email threads. That's where ApproveThis (your approval sheriff) and Linkly (your link-tracking ninja) come in. Connect them via Zapier, and suddenly you're not just moving paperwork – you're building an audit trail that even your most skeptical CFO would high-five.

Think about how many links your team approves daily – campaign URLs, discount codes, landing pages. Now imagine knowing exactly who clicked what, when they clicked it, and automatically kicking off approvals based on that data. That's not "nice to have" – that's shutting down the guessing game that wastes 3 hours every Tuesday meeting.

The Nuts and Bolts Without the Fluff

ApproveThis isn't another app that complicates your stack. It sits on top of Linkly (and your other tools) like a traffic cop with a clipboard. When someone requests approval for a new short link in Linkly, ApproveThis routes it to the right people. But here's the kicker – approvers don't need a Linkly license. Your agency client can approve their campaign URL without logging into yet another platform. No more "I forgot my password" delays.

Meanwhile, Linkly's tracking tells you if that approved link actually gets clicks. Combine that with ApproveThis' thresholds, and you've got rules like: "If the VP doesn't approve the discount code link within 24 hours, auto-escalate to the CMO." No more chasing down MIA approvers.

Real-World Uses That Don't Feel Like Corporate Fan Fiction

Use Case 1: The Campaign Launch That Doesn't Miss Deadlines

Marketing team at a 200-person SaaS company uses this integration to:

• Auto-generate tracked short links in Linkly when campaign briefs get approved
• Require legal + compliance approvals on any links mentioning pricing
• Get Slack alerts if approved links get suspicious click spikes (think: typosquatting)

Result? Their Q3 launch moved from 14 approval touchpoints to 3 automated checks. Compliance gets veto power without becoming a bottleneck.

Use Case 2: The E-Commerce Team That Stopped Burning Money

Online retailer connects ApproveThis + Linkly to:

• Require manager approval on any discount code links exceeding 20% off
• Auto-revoke links if approval isn't granted within 48 hours
• Track which approvers delay links causing cart abandonment

Outcome? 37% fewer "oops we left that 50% off link live" moments. Finance team stops having panic attacks during holiday sales.

Use Case 3: The Agency That Actually Looks Competent

Digital agency uses the integration to:

- Share client-approved links via branded short domains
- Show clients real-time click data in approval dashboards
- Auto-archive links when campaign end dates pass

Bonus: Clients think they're tech wizards. Account managers stop playing "Where's Waldo?" with expired links.

Setting This Up Without Hiring a Zapier Expert

Step 1: In Zapier, create a new Zap with ApproveThis as the trigger app. Choose either:
- "New Request" trigger (when someone submits for approval)
- "Approved/Denied" trigger (when a decision is made)

Step 2: Set Linkly as the action app. Map these fields:
- Approval title → Linkly link title
- Requester's email → Linkly custom UTM params
- Approval deadline → Linkly expiration date

Pro tip: Use ApproveThis' calculated fields to auto-set Linkly expiration dates. Example: "Expire link 7 days after approval" without manual entry.

Which Teams Stop Crying Themselves to Sleep

Marketing: No More "Who Approved This?!"

Track which manager OK'd that typo-ridden short link. Set rules like "All blog post links require SEO team approval if containing branded terms." Bonus: Prove ROI by tying approved links to conversion metrics.

Legal/Compliance: Less Herding Cats

Auto-route any links mentioning "free trial" or "guarantee" to legal. Use Linkly's click logs to audit compliance. If shady clicks happen, you know exactly which approved link to kill.

Operations: Killing Zombie Links

Connect ApproveThis' deadlines to Linkly expirations. When a project closes, all related links auto-expire. No more 2AM "Why is this old link still active?!" emails.

Why This Isn't Just Another Integration

Most approval tools treat links as an afterthought. ApproveThis + Linkly treats them as accountable assets. Example features that actually matter:

- Approval Thresholds: "If link has >500 clicks, require CMO re-approval"
- Vacation Delegation: Legal lead out? Links auto-route to deputy without breaking SLAs
- Real-Time Dashboards: See which approved links are underperforming or going viral

This isn't about automation – it's about closing the loop between decisions and outcomes. When a link gets clicked, that's data. When that click triggers an approval, that's action. Together? That's actually being proactive for once.

Bottom Line: Approval Papercuts Add Up

You're not just approving links – you're approving brand reputation, budget spend, and client trust. ApproveThis + Linkly via Zapier turns "Did we remember to..." into "We know exactly when..."

No more:
- Guessing if that discount link was approved
- Manually revoking expired links
- CC'ing 12 people on "Who's responsible for this?!" emails

Just tracked, auditable, deadline-driven approvals that make you look like you've got your act together. Which you will.

Get Linkly tracking set up, then connect ApproveThis. Or book a demo if you want to see how other teams stopped being approval roadkill.