When Fast Leads Meet Slow Approvals
Here's the brutal truth: Your sales team is probably chasing dead-end leads while high-value prospects slip through the cracks. Leadberry does the hard work of identifying website visitors ready to buy, but if those leads get stuck in email chains or Slack threads waiting for someone to say "yes," you're leaving money on the table. That's where pairing Leadberry with ApproveThis changes the game.
ApproveThis isn't another app that complicates your process—it's the missing link between capturing leads and taking action. Through Zapier, these two platforms hand off critical information like a relay race where the baton never drops. We're talking about turning "Hey, should we contact this lead?" into a definitive answer before your competitor even loads the CRM.
Why This Combo Doesn't Suck
Leadberry tells you who's interested. ApproveThis tells you who gets to act on it. Together, they enforce structure without bureaucracy:
- No more guessing games: Sales doesn't waste time on unqualified leads that slipped through
- Zero license headaches: Approvers (even external partners) don't need Leadberry access
Example: A manufacturing company uses Leadberry to track inquiries from their parts catalog. When a $50k potential order comes through, ApproveThis automatically routes it to the plant manager and procurement lead—both get emailed a simple approve/reject without logging into anything.
How It Actually Works (Without the Tech Jargon)
Connect Leadberry to ApproveThis via Zapier in three steps:
- When Leadberry detects a new lead (trigger)
- ApproveThis creates an approval request with lead details (action)
- Decisions sync back to your CRM/tools (bonus round)
This isn't some fragile IFTTT recipe. We're using ApproveThis' heavy-duty features under the hood:
Approval Thresholds: Automatically approve leads under $10k value, but escalate big fish to execs.
Vacation Coverage: Sales director OOO? Requests reroute to their second-in-command instantly.
Calculated Fields: Auto-score leads based on Leadberry data (pages visited, time on site) to prioritize approvals.
Real Teams Getting Real Results
For Sales Teams: Stop Selling to Ghosts
A cybersecurity firm we work with was losing 23% of leads because reps didn't know which accounts were approved for outreach. Now, Leadberry triggers ApproveThis workflows that check:
- Is this lead from a sanctioned country?
- Does their company size match our ideal profile?
Approved leads auto-populate in Salesforce. Denied leads get tagged with the reason—no awkward "Why are we ignoring them?" meetings.
For Marketing: Prove Your ROI Isn't Fake
Marketing agencies love this combo for client reporting. When Leadberry identifies a lead from a campaign, ApproveThis:
1. Routes it to the client for approval
2. Logs their response time
3. Tags approved leads in HubSpot
Suddenly, "Your leads are trash" arguments die when clients see they sat on 80% of opportunities for 72+ hours.
For Operations: Kill the Spreadsheet Approval Trackers
A logistics company used to have dispatchers email managers for every new client lead. Now, ApproveThis checks:
- Does the delivery zip code have capacity?
- Is the request within DOT hours?
If yes, auto-approve. If no, escalate with compliance notes. They processed 340 more leads/month without hiring.
Setting This Up Without Losing Your Mind
1. Connect Leadberry to Zapier (it takes 4 minutes)
2. Choose your trigger: "New Lead" in Leadberry
3. Map these fields to ApproveThis:
- Company name
- Lead score
- Website activity data
4. Set approval rules in ApproveThis (dollar thresholds, required approvers)
5. Test with a fake lead (we both know you'll forget this step)
Pro tip: Use ApproveThis' calculated fields to auto-flag leads that visit pricing pages 3+ times—those get fast-tracked.
Why This Isn't Just Another Integration
Most Zapier combos just move data. This one enforces accountability:
- Know exactly who approved a lead (and when)
- Audit trails for compliance
- Auto-archive declined leads with reasons
Plus, ApproveThis works where your team already lives—email. Approvers click "Approve" without another login. External partners? Add them without buying seats.
Bottom Line: Your Leads Deserve Better
If you're using Leadberry without approval automation, you're basically handing your sales team a list of phone numbers and praying. ApproveThis adds the guardrails to:
- Stop unqualified leads from clogging pipelines
- Give legal/compliance teams visibility without micromanaging
- Prove marketing's impact with clear approval metrics
Next steps:
→ Get ApproveThis (free 14-day trial)
→ Book a 10-min setup demo (we'll build your first workflow live)
Because in 2024, "We lost the deal waiting on approval" isn't an excuse—it's career suicide.
Integrate with Leadberry Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Leadberry
Suggested workflows (and their Zapier components) for Leadberry
Create approval request for new Leadberry leads
When a new lead arrives in Leadberry, this integration creates a corresponding approval request in ApproveThis to review and validate the lead before follow-up. *Note: Ensure the necessary approval rules are configured in ApproveThis.*
Zapier Components

Trigger
New Lead
Triggers when new lead arrived to Leadberry.
Action
Create Request
Creates a new request, probably with input from previous steps.
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