
ApproveThis manages your VisitIQ Integration approvals.
April 17, 2025
Integration Category: Ads Conversion
Why This Integration Isn’t Just Another “Nice to Have”
Let’s cut through the noise: approvals suck. They’re the traffic jam between your team’s ideas and actual results. But what if you could automate the red tape while making smarter decisions? That’s where ApproveThis and VisitIQ come in – not just as tools, but as a way to finally fix how your company handles decisions.
What VisitIQ Brings to the Table (Besides Data Overload)
VisitIQ tells you who’s actually clicking on your stuff. Not just “traffic spikes” or “engagement metrics” – real details about the humans behind the screens. Think demographics, behavior patterns, and trends that actually explain why Campaign A flopped while Campaign B went viral. The problem? Data alone doesn’t approve budgets, greenlight campaigns, or fix broken processes.
Where ApproveThis Cracks the Whip
ApproveThis is the enforcer your approval process needs. We’re talking multi-step workflows that auto-route requests to the right people, conditional logic that skips unnecessary hoops, and email approvals so simple even your least tech-savvy exec can handle them. No more “I didn’t see the Slack message” excuses.
The Killer Combo: Data Meets Decision-Making
When you pipe VisitIQ’s insights into ApproveThis’ workflows, you’re not just automating tasks – you’re building guardrails for smarter decisions. Example: A retail company uses VisitIQ to spot a surge in Gen Z visitors from TikTok. Instead of wasting weeks getting sign-offs for a targeted promo, their ApproveThis workflow automatically routes the request to the CMO and CFO based on budget thresholds. Approval happens in 48 hours, campaign launches while the trend’s hot.
Real-World Use Cases That Don’t Sound Like BS
For Marketing Teams: New high-value lead list pops up in VisitIQ? Auto-send approval requests to legal for GDPR compliance checks before outreach starts. No more “Oops, we spammed the wrong people” lawsuits.
For Sales Ops: When VisitIQ identifies a Fortune 500 company browsing your pricing page, trigger an approval chain to unlock enterprise-tier discounts. Because letting a junior rep approve 50% off? Yeah, that’s how you go bankrupt.
For Finance: Set ApproveThis thresholds so any campaign over $10K gets auto-escalated to the CFO. Anything under? Let the department head handle it. No more bottlenecking small spends.
How This Plays Out for Actual Companies
E-commerce Example: A mid-sized DTC brand uses VisitIQ to track visitors from influencer partnerships. When traffic from a new influencer hits 1k visits/day, ApproveThis automatically pings their PR lead to approve a contract extension. No manual reports, no chasing down signatures.
Agency Life Saver: A digital agency approves client campaign changes based on VisitIQ’s performance alerts. If bounce rates spike, ApproveThis routes redesign requests to the creative director first, then the client. No more “Who approved this?!” chaos.
Setup That Won’t Make You Rage-Quit
1. Zapier Hook: Connect VisitIQ to ApproveThis via Zapier (takes 4 minutes).
2. Trigger: Pick your VisitIQ event (new lead, traffic threshold hit, etc.).
3. Action: Map the data to an ApproveThis template with pre-set approvers.
4. Test: Send a test lead through VisitIQ, watch the approval pop in ApproveThis.
Pro Tip: Use ApproveThis’ calculated fields to auto-flag requests needing legal review based on VisitIQ’s geographic data. Because nobody wants to explain GDPR violations at the board meeting.
Why Your Teams Will Actually Use This
Marketing: Stop losing momentum waiting for approvals on time-sensitive campaigns. If VisitIQ shows a trend, you can act while it’s relevant.
Sales: Auto-approve discount tiers based on lead quality scores from VisitIQ. No more haggling over every deal.
IT: When VisitIQ detects suspicious traffic patterns, require infrastructure change approvals from security first. Sleep better at night.
The License Hack Nobody Talks About
Here’s the kicker: Approvers only need an ApproveThis license – not VisitIQ access. So your external vendors, clients, or execs can approve requests without seeing behind the curtain. Perfect for agencies handling multiple clients or companies with tight data controls.
Features You’ll Wish You Had Sooner
Vacation Delegation: Your CMO is hiking the Alps? Approvals auto-reassign to their deputy. No stalled campaigns.
Threshold Escalations: If VisitIQ data shows a $250K opportunity, auto-flag it for C-level approval. Play it safe.
Email Approvals: Let approvers click “Approve” from their inbox. Because logging into another system is where workflows go to die.
The Bottom Line (No Fluff)
This integration isn’t about adding more tech – it’s about cutting the crap that slows decisions. VisitIQ tells you what’s happening, ApproveThis forces action on it. Together, they turn analytics into outcomes without the meeting marathons.
What Now?
If you’re still manually routing approval emails or letting big decisions get stuck in inboxes… why? Book a 15-minute demo to see how this works live. Or roll the dice and start a free trial. Worst case? You save 8 hours a week. Best case? You finally look like the organized team that gets shit done.
Integrate with VisitIQ Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for VisitIQ
Suggested workflows (and their Zapier components) for VisitIQ
Create approval requests for new persons
Whenever a new person is added to VisitIQ, this automation creates an approval request in ApproveThis. It streamlines processes such as verifying new entries or onboarding by routing them through a structured approval workflow. *Note: Customize the request details in ApproveThis to fit your specific approval criteria.*
Zapier Components

Trigger
New Person
Triggers when a new person is added to the audience.
Action
Create Request
Creates a new request, probably with input from previous steps.
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