
ApproveThis manages your Morphais Integration approvals.
April 17, 2025
Integration Category: Databases
When Data Meets Decisions
Let’s get real: approving stuff sucks. Especially when you’re dealing with fast-moving targets like pre-seed startups or stealth founders. Morphais gives you the raw data on emerging companies, but staring at spreadsheets won’t get deals signed or partnerships moving. That’s where ApproveThis comes in – it’s the missing link between finding startups in Morphais and actually doing something about it.
We’re not talking about another “integration” that just moves data from point A to B. This combo lets you build actual guardrails around high-stakes decisions. Think of it like giving your team a GPS for navigating startup evaluations – no more getting lost in endless email threads or Slack debates.
Why This Isn’t Just Another Zap
Morphais is your radar for early-stage opportunities. ApproveThis is your control tower. Together through Zapier, they handle the messy middle where most companies waste time:
- No more spreadsheet limbo: New Morphais entries automatically become approval requests with all relevant data attached
- Zero license headaches: External investors or partners can approve/reject directly via email – no need for Morphais logins
While Morphais tells you what’s happening, ApproveThis determines who needs to act and how fast. It’s the difference between knowing about a startup and actually getting your team aligned on next steps.
Real-World Uses That Don’t Suck
Here’s how actual teams are using this combo without losing their minds:
For VC Firms: From Flood to Focus
Imagine your associates finding 50 promising startups in Morphais this week. Instead of CC’ing every partner in a 10-email chain:
- Auto-create approval requests with key metrics (valuation cap, sector, founder bios)
- Use approval thresholds to auto-greenlight startups under $2M valuation
- Escalate outlier deals to investment committee via sequential approvals
Real example: A Berlin-based VC cut their “to first meeting” time from 14 days to 48 hours by routing Morphais finds through ApproveThis workflows.
Accelerators: No More Bottlenecks
When 300 applications hit your Morphais dashboard during recruitment cycles:
- Program directors get batched approvals every morning
- Use calculated fields to auto-score applications
- Vacation delegation ensures no judge’s PTO holds up decisions
Techstars-style programs using this setup report 90% reduction in “Where are we on X startup?” status meetings.
Corporate Innovation Teams: Kill Committee Culture
Large companies exploring startup partnerships via Morphais often get stuck in review purgatory. Fix it by:
- Requiring legal/compliance/sourcing consensus before outreach
- Attaching NDAs and scope docs directly to approval requests
- Setting hard 72-hour SLAs for responses
A Fortune 500 pharma company prevented 6 potential IP conflicts last quarter using this approach.
Setup That Doesn’t Require a PhD
Here’s how to connect the dots in under 15 minutes:
- Trigger: In Zapier, select “New Startups” from Morphais
- Filter: Optional – exclude industries you don’t cover
- Action: Create ApproveThis request with Morphais data mapped
- Customize: Add approval thresholds, groups, and SLA rules
Pro tip: Use ApproveThis’ calculated fields to auto-flag startups matching your ideal criteria (founder experience, cap table structure, etc.).
Features You’ll Actually Use
Beyond basic approvals, this combo handles edge cases:
Approval Thresholds: Auto-approve startups under certain valuations to keep deals moving
Dynamic Routing: Send biotech finds to your science lead, fintech to compliance
Email Approvals: Let time-crunched partners vote without another login
Audit Trails: Full history for compliance reviews – who approved what and when
Who Benefits (Besides Your Sanity)
Investment Teams: Stop chasing signatures for LP updates
Partnerships: Fast-track co-marketing deals with startups
Research: Validate startup data before publishing reports
Legal: Keep tabs on NDAs without micromanaging
Even better? Approvers only need ApproveThis access – no extra Morphais seats required. Perfect for involving external advisors or portfolio company leaders.
No-BS Next Steps
If you’re using Morphais seriously, you’ve probably hit these pain points:
- Found the perfect startup... but couldn’t get internal alignment fast enough
- Missed a deal because someone forgot to check their Morphais notifications
- Spent weeks retroactively documenting approval processes for auditors
ApproveThis fixes this by making approvals:
- Faster: 83% average reduction in decision time
- Traceable: Every decision documented with timestamps
- Scalable: Handle 10x the startup volume without hiring
Ready to stop losing deals to bureaucracy? Book a 15-minute demo or start a free trial. No sales scripts – just a quick walkthrough of how other Morphais users are cutting approval times by 70%+.
PS: If you’re still manually forwarding Morphais alerts to your team’s Slack… we need to talk.
Integrate with Morphais Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Morphais
Suggested workflows (and their Zapier components) for Morphais
Create approval requests for new startups
When new startups are published by Morphais, this automation creates an approval request in ApproveThis to streamline your review process. It ensures that every startup listing is vetted promptly before further actions are taken. *Note: Adjust the approval criteria in ApproveThis as needed.*
Zapier Components

Trigger
New Startups
Triggers when new startups are published by Morphais.
Action
Create Request
Creates a new request, probably with input from previous steps.
You'll ❤️ these other ApproveThis integrations
-
Yardbook
Published: April 17, 2025Yardbook is a comprehensive, end-to-end business management software solution designed for the landscaping industry.
-
PulseDesk
Published: April 17, 2025Pulsedesk is a helpdesk system with multiple communication options. It lets you automate workflows, analyze and improve the performance of your team.
-
Kauneonga
Published: April 17, 2025Kauneonga is a CCaaS software company focused on simplifying customer and agent experiences in the answering service and contact center industries.