Why This Integration Isn't Just Another Tech Stack Paperweight
Let's cut through the noise: approval processes suck. They're where productivity goes to die in a 37-email thread that somehow includes accounting. But here's the twist - they don't have to. When you connect SleekFlow's customer comms powerhouse with ApproveThis' no-BS approval automation through Zapier, you're not just streamlining workflows. You're giving your teams superpowers.
The Nuts and Bolts of Not Screwing This Up
SleekFlow handles 90% of your customer-facing chaos - WhatsApp messages, Facebook DMs, WeChat whatever-the-hell. ApproveThis wrangles the internal circus of getting 5 people to sign off on a $20 Staples order. Together? They turn "Did you approve that?" from a daily existential crisis into background noise.
Real Shit You Can Automate Today
Here's what actually matters when these two platforms tango:
- Approval requests that chase people instead of you
- Customer messages that trigger approvals before you miss SLAs
- Decision trails that audit themselves for compliance nerds
Use Cases That Don't Make Us Want to Cry
1. The "Why Is Marketing Spending $50K on TikTok Stars?" Workflow
Template: Send messages for new approval requests
Who Cares: CMOs at agencies, e-commerce brands
How It Works: New influencer contract request in ApproveThis → Instant WhatsApp/SMS alert to CMO via SleekFlow. Approval happens in two taps from their phone. No logins. No chasing. Bonus points: Set ApproveThis thresholds so junior staff can approve small creators automatically.
2. The "Did Sales Really Promise That?" Verification
Template: Create approvals from updated contacts
Who Cares: Sales ops teams in SaaS, enterprise tech
Real World Example: Sales rep updates a deal size in SleekFlow → Triggers multi-level approval in ApproveThis. Legal gets the contract terms, Finance checks the discount, VP Sales rubber-stamps. All before the customer notices you're actually organized.
3. The "Customer Is (Actually) Always Right" Escalation
Template: Initiate approvals from new messages
Who Cares: Support teams in retail, hospitality
Why It Matters: Angry message about defective product → Auto-create approval for full refund + store credit. Support lead approves via email while handling 12 other chats. CRM updates automatically. Customer thinks you're psychic.
Setup That Won't Require an IT Ticket
1. Connect both apps in Zapier (15 seconds if you've used a computer before)
2. Pick your trigger: New message, updated contact, etc. in SleekFlow
3. Add ApproveThis action: Build approval flow with conditional logic
4. Test with a real scenario (like approving your lunch expense)
Pro Tip: Use ApproveThis' calculated fields to auto-approve small requests and only escalate big-ticket items.
Team-Specific Wins That Might Get You Promoted
For Sales Teams
Stop losing deals because legal takes 3 weeks to review contracts. SleekFlow detects when a lead's message contains "final offer" → ApproveThis pings legal with a 24-hour deadline. Automatic follow-ups via WhatsApp if they miss it.
For Support Teams
Refund requests over $500? SleekFlow routes them to ApproveThis → Manager gets SMS with customer history → Approve/deny directly from lock screen. Vacation mode automatically reroutes to next in command.
For Marketing Teams
Content calendar changes in SleekFlow → Multi-step approval in ApproveThis with compliance + brand voice checkers. Version control happens in the background. Yes, you can finally take PTO.
The Bigger Picture Stuff Your CFO Will Pretend to Care About
• 83% faster approval cycles (real math from companies with 200+ employees)
• Zero license costs for external approvers - clients, vendors, that one consultant who charges $500/hr
• Audit trails that make SOX compliance people actually smile
Cool Features You'll Accidentally Discover
• Auto-delegate approvals when someone's OOO (no more "per my out of office" replies)
• Slack-style @mentions in approval comments
• Custom thresholds that approve small fries automatically
How to Not Waste Everyone's Time
Don't try to automate everything Day 1. Start with one high-pain workflow (like client onboarding approvals). Watch your team actually use it. Then expand. Pro tip: Name your Zaps something hilarious - it's the only way to stay sane.
Bottom Line
This integration isn't about replacing humans. It's about stopping them from being glorified email forwarders. When customer messages in SleekFlow automatically trigger smart approvals (and vice versa), you get to focus on work that doesn't make you want to update your LinkedIn with "Open to Work".
Next Step: Book a 15-minute demo or just start a free trial. Worst case? You'll finally have a reason to clean up those Slack threads about missing approvals.
Integrate with SleekFlow Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for SleekFlow
Suggested workflows (and their Zapier components) for SleekFlow
Send messages for new approval requests in ApproveThis
Keep your team informed of new approval requests immediately. This automation sends a message using SleekFlow's platform whenever a new request is initiated in ApproveThis, ensuring prompt attention and action on pending approvals.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send Message
Send a message via WhatsApp, Facebook, WeChat, Line and more using SleekFlow.
Create approval requests for updated contacts in SleekFlow
Ensure updated contact information is accurate and approved. This workflow creates a new approval request in ApproveThis whenever contact information is updated in SleekFlow, facilitating a streamlined verification process.
Zapier Components

Trigger
Created or Updated Contact
Triggers when the contact information is updated.
Action
Create Request
Creates a new request, probably with input from previous steps.
Initiate approval requests from new messages in SleekFlow
Facilitate proactive management of customer interactions. This integration creates an approval request in ApproveThis for every new incoming message in SleekFlow, enabling structured follow-up actions and responses.
Zapier Components

Trigger
New Incoming Message
Triggers when a new message is received
Action
Create Request
Creates a new request, probably with input from previous steps.
Update records for approved or denied requests from ApproveThis
Ensure your SleekFlow custom object records reflect the latest decisions. This automation updates a custom object record in SleekFlow whenever a request is approved or denied in ApproveThis, maintaining accurate and up-to-date data.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Update Custom Object Record
Update a custom object record in SleekFlow
Create request approvals for updated custom object records in SleekFlow
Enhance decision-making processes with automated approvals. This workflow creates an approval request in ApproveThis whenever a custom object record is updated in SleekFlow, streamlining internal processes effectively.
Zapier Components

Trigger
Custom Object Record Updated
Trigger on a custom object record updated
Action
Create Request
Creates a new request, probably with input from previous steps.
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