ApproveThis manages your Ohmylead Integration approvals.

When "Move Fast and Break Things" Meets "Get This Signed In Triplicate"

Let's cut through the corporate speak: approvals suck. They're the speed bumps on your revenue highway, the "waiting for manager" status that makes sales teams twitch, the reason marketing campaigns launch two weeks late. But what if your approval processes could actually accelerate deals instead of delaying them?

That's where connecting ApproveThis (your approval sheriff) with Ohmylead (your lead wrangler) through Zapier changes the game. We're talking about turning lead status changes into automatic approval requests, converting signed-off initiatives into tracked leads, and making inter-departmental red tape disappear.

Why This Integration Doesn't Just "Work" - It Actually Solves Sh*t

Most tool integrations are like that coworker who says "I'll circle back" - lots of motion, little results. This one's different because:

• Approvers don't need Ohmylead seats - Clients, contractors, execs? They approve via email while your team works in Ohmylead
• Lead changes trigger approvals - No more "Who authorized this deal stage change?"
• Real-time math in approvals - Automatically flag deals needing exec sign-off based on deal size

Take a mid-market SaaS company we worked with - their sales ops team was drowning in Slack approval requests. After connecting these systems? Deals moved 23% faster because approvals happened inside the lead's record without switching tools.

Two Use Cases That Actually Matter (No Fluff Included)

1. When Lead Status Changes → Auto-Create Approval Request

Translation: Your AE moves a lead to "Contract Sent" in Ohmylead → ApproveThis pings the sales director via email to confirm terms.

Who cares: Sales teams needing guardrails without micromanagement. Particularly brutal for:

- Channel sales managers: Automatically validate partner-led deals meeting margin thresholds
- Enterprise SaaS: Require legal review before moving enterprise leads to closed-won
- Deal desks: Flag non-standard pricing for finance approval before sending contracts

Killer feature tie-in: Use ApproveThis' calculated fields to auto-route approvals - deals under $50K go to managers, over $50K escalate to VP.

2. New Approval Request → Create Lead in Ohmylead

Translation: Marketing gets budget approval for a campaign → Ohmylead automatically creates a lead to track its performance.

Who cares: Operations teams tired of approved initiatives falling through cracks. Game-changing for:

- ABM campaigns: Turn approved target account lists into tracked leads day-of
- Channel promotions: Convert partner co-marketing approvals into lead gen tracking
- Event teams: Auto-create leads for approved conference budgets to measure ROI

Pro tip: Pair with ApproveThis' vacation delegation so summer Fridays don't stall campaign launches.

Setting This Up Without Losing Your Mind

We've all seen those 25-step integration guides. Here's the TL;DR version:

1. Connect both apps to Zapier (takes 2 minutes each)
2. Pick your trigger: "Lead status changes" in Ohmylead or "New request" in ApproveThis
3. Map critical fields: Deal size → approval threshold, request details → lead notes
4. Test with a $1 deal (so finance doesn't panic)
5. Deploy and watch approvals happen before people even ask

Critical note: Use ApproveThis' conditional logic to handle edge cases - like auto-approving renewals under $10K but requiring checks for new business.

Which Teams Stop Hating Their Jobs (Slightly)

Sales Operations

Finally prove you're not the "Department of No" - set automatic approval rules so reps know exactly what needs sign-off. Bonus: Real-time tracking shows execs exactly where deals get stuck.

Marketing

Stop chasing budget approvals via 17 Slack DMs. Get campaign spends approved directly through lead status updates your team's already making.

Customer Success

Auto-create approval requests for contract amendments when clients hit usage thresholds. No more digging through old emails when audits happen.

Procurement

Require vendor change approvals directly in Ohmylead lead records. See full context without jumping between 8 tools.

The Part Where We Tell You What To Do Next

If you're still manually routing approval emails or worse - using spreadsheets as an "approval system" - here's your intervention:

1. Grab an ApproveThis trial (takes 3 minutes)
2. Connect it to your Ohmylead via Zapier (another 4 minutes)
3. Set up one approval workflow for your most annoying process
4. Watch how much less everyone hates Mondays

Or if you're the "I need to overcomplicate this first" type - book a 12-minute demo where we'll show how HR teams use this to approve hires fast enough that candidates don't ghost.

Common Objections We'll Shoot Down Right Now

"We have custom approval logic"
So do we. Conditional thresholds, multi-step sequences, role-based rules - build whatever Rube Goldberg machine your process requires.

"Our approvers won't learn a new tool"
They don't have to. Approvers get emails, click approve/deny, get on with their lives. No logins, no seats, no training.

"We're locked into [Legacy System]"
Cool. Use our Zapier integration as the bridge between your dusty old ERP and actual human workflows.

This Isn't "Just Another Integration"

Most tool combos are like putting lipstick on a pig - looks slightly better but still oinks. This actually fixes the core issue: approvals shouldn't be separate from the work itself.

When lead updates are approvals and approvals create tracked leads, you stop choosing between speed and compliance. Which, let's be honest, is the only reason this caught your attention in the first place.

Now go fix that one approval process everyone complains about. We'll be here when you realize you should've done this last quarter.