Stop Playing Approval Tag: How ApproveThis + RecRam Automate the Paper Chase

When Forms Meet Approval Chains

Let's be real - most companies treat approvals like a game of telephone. Someone submits a request, it gets lost in Slack, finance panics about missing PO numbers, and Karen from legal insists on reviewing every comma. RecRam's AI-powered video forms help you actually understand customer needs, but what happens after you collect that golden data? Enter ApproveThis: the system that turns "where's that approval?" into "it's already done."

Why This Combo Doesn't Suck

RecRam's video forms help sales teams read the room (literally) while ApproveThis keeps decisions moving. Together through Zapier, they handle the two things mid-sized companies hate most: chasing signatures and guessing what customers want. RecRam's AI spots trends in form responses; ApproveThis forces your team to actually review them. No more "I thought Bob approved that" excuses.

Real Shit You Can Automate

Say your sales team uses RecRam to collect client requirements via video form. The second that form hits, ApproveThis:

• Routes it to the right approver based on deal size
• Pings legal if the client mentions compliance needs
• Auto-approves discounts under 10%

Meanwhile, your approvers aren't jumping between apps - they're hitting approve/reject from their inbox. No RecRam license required for external partners either, which accounting loves because vendor approvals don't cost extra seats.

Use Cases That Don't Put People to Sleep

1. Sales Proposals That Don't Die in Committee

RecRam's video forms let clients actually show you their pain points instead of checking boxes. When enterprise deals come in, ApproveThis:

• Routes $50K+ quotes to VP-level approval
• Checks if the rep followed discount rules
• Forces sales ops to confirm capacity

Example: A medtech client submits a video form requesting a demo. The AI flags "regulatory compliance" mentions. ApproveThis automatically adds legal to the approval chain before sales commits to timelines they can't meet.

2. HR Onboarding That Doesn't Require 17 Signatures

New hire forms in RecRam trigger equipment approvals in ApproveThis. IT gets a ticket when the manager approves the laptop request. Facilities auto-approves standing desks under $500. All while HR tracks everything in one dashboard instead of 47 forwarded emails.

Department-Specific Wins

Sales Teams: Stop Leaving Money on the Table

RecRam's AI analyzes which form responses convert best. ApproveThis ensures those golden leads get fast-tracked. Deals over $100K? They automatically skip junior approvers and hit the CRO's inbox with calculated ROI fields pre-filled.

Operations: Kill the Spreadsheet Approval Tracker

Vendor onboarding forms in RecRam trigger ApproveThis workflows that:

• Check against existing contracts
• Require three bids for purchases over $10K
• Alert procurement when approvals stall

IT: No More "I Didn't Get the Ticket"

Employee tech requests via RecRam forms auto-create ApproveThis tickets with:

• Budget codes from finance
• Approval chains that skip unavailable managers
• Auto-approved standard software requests

Setting This Up Without Losing Your Mind

1. Connect RecRam + ApproveThis via Zapier (takes 9 minutes, we timed it)
2. Pick your trigger: New RecRam form or response
3. Map form fields to ApproveThis request templates
4. Set conditional rules (e.g., "Route to CFO if >$20K")
5. Test with a $1 mock request so legal doesn't freak out

Pro Tip: Use Calculated Fields for Less Screaming

If a RecRam form asks for budget, have ApproveThis automatically add 15% contingency. Approval thresholds then auto-approve if under department limits. Finance directors will actually smile for once.

Why This Isn't Just Another Integration

Most approval tools make you choose between flexibility and control. ApproveThis handles both while letting approvers stay in their comfort zone (email). RecRam's AI gives context most forms miss - like a client's tone when discussing timelines. Together, they cut approval cycles from days to hours without making IT build custom workflows.

The Killer Feature Everyone Misses

ApproveThis' vacation delegation stops approvals from piling up on out-of-office managers. RecRam submissions keep moving even when someone's sipping margaritas in Cabo. Try that with your current email chain chaos.

Bottom Line: Approval Processes Shouldn't Be a Full-Time Job

Companies between 50-5k employees can't afford to have managers play approval babysitter. RecRam captures what customers actually need; ApproveThis forces internal teams to decide fast. Combined, they turn "waiting on approvals" from a status update to a checkbox.

Ready to stop herding cats? Get ApproveThis and connect your RecRam account in under 10 minutes. Or book a demo to see how approval thresholds can auto-approve 30% of your requests from day one.