
ApproveThis manages your Phonely Integration approvals.
April 17, 2025
Integration Category: Artificial Intelligence
When Your Phone Rings, Approval Processes Shouldn’t Scream
Let’s get real: most approval workflows suck. They’re either email threads from hell, Slack messages that get buried, or worse – actual paper forms. Now throw phone calls into the mix? You’ve just created a operational dumpster fire.
That’s why pairing ApproveThis with Phonely isn’t just another “integration.” It’s about fixing two broken systems at once:
- Phonely’s AI agents handle calls 24/7 – no more missed opportunities
- ApproveThis automates the “who needs to sign off on this?” mess
Together, they turn phone-based requests into tracked, accountable processes. No more guessing if that vendor got paid or if the client actually approved the change order.
Why This Combo Doesn’t Just Work – It Actually Solves Sh*t
Phonely answers calls. ApproveThis routes approvals. Simple, right? The magic’s in how they connect through Zapier:
For Teams That Can’t Afford to Miss a Call (or a Deadline)
Take healthcare providers. Phonely’s AI handles patient appointment calls, then pings ApproveThis to get doctor sign-off on schedule changes. No more double-booking OR leaving patients on hold.
For Companies Where Every Dollar Matters
Construction firms use Phonely to field supplier calls about material delays. ApproveThis automatically routes cost overage approvals to the right project manager. Bonus: the CFO gets a weekly digest without being CC’d on 72 emails.
Two Ways This Integration Shuts Down Clusterf*cks
Use Case 1: When Calls Need Paper Trails
The Zap: New Phonely call → Create ApproveThis request
Who Cares: Legal teams drowning in verbal agreements. Phonely records call details, ApproveThis forces actual sign-off. Now when someone says “But we agreed on the phone!”, you’ve got proof.
Use Case 2: Approval → Action, No Humans Required
The Zap: ApproveThis approval → Phonely outbound call
Who Cares: Sales ops tired of chasing reps. Deal discount approved? Phonely auto-calls the client to confirm. No more “I forgot to tell them.”
Setting This Up Without Losing Your Mind
If you can build an IKEA shelf, you can do this:
- Connect both apps to Zapier (takes 3 minutes)
- Pick your trigger: New call in Phonely? Or approval in ApproveThis?
- Map 2-3 key data points (call summary → approval notes)
Pro tip: Use ApproveThis’ calculated fields to auto-flag calls needing urgent review. Phonely logs call duration? Set thresholds to escalate 45+ minute client calls directly to execs.
Why Your Finance Team Will Stop Hating You
ApproveThis’ secret sauce for money-related approvals:
Approval thresholds: Under $500? Auto-approve. Over $5k? Escalate to CFO. Phonely call includes PO number? Pull budget data automatically.
Vacation delegation: AP manager on leave? Approvals reroute without missing invoice due dates from supplier calls.
Customer Support Teams: Stop Being Phone Janitors
Phonely handles routine “Where’s my order?” calls. But when a client demands a refund? ApproveThis routes it to:
→ Account manager (if under $1k)
→ Finance team (if over)
→ Legal (if they mention “breach of contract”)
All without support agents playing approval operator.
The License Thing: Why Your Vendors Won’t Ghost You
Here’s the kicker: external partners can approve requests without a Phonely login. They get an email, click approve/reject, done. No “Can you resend the portal link?” B.S.
Same for inter-departmental approvals. Marketing needs legal to vet a campaign mentioned on a sales call? Legal team uses email approvals – no new software to learn.
When to Use This vs. When to Keep Walking
Good fit:
- You have 5+ approval steps per request
- Phone calls often trigger financial/legal decisions
- Approvers are often external or cross-department
Not for you:
- All approvals are done in-person
- You need real-time call analytics (use Phonely’s dashboard instead)
No More “I Didn’t Get the Memo”
ApproveThis’ audit trail shows:
- Who approved what call-related request
- When they approved it
- What conditions were applied (discounts, deadlines, etc.)
Combine that with Phonely’s call recordings? You’ve got a compliance blanket softer than a 5-star hotel bed.
Time to Stop Letting Calls Derail Your Processes
This isn’t about being the cool kid with shiny apps. It’s about:
1. Taking phone interactions as seriously as email/forms
2. Killing the “approval black hole” where requests go to die
3. Letting AI handle the grunt work so humans can fix real problems
If your approval processes still look like a 1999 workflow faxed through a 2024 AI phone system, maybe it’s time to see how this actually works.
Integrate with Phonely Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for Phonely
Suggested workflows (and their Zapier components) for Phonely
Create approval requests for new Phonely calls
When a new call is received on Phonely, this automation creates an approval request in ApproveThis to verify call details and determine follow-up actions. *Note: Customize the approval workflow fields in ApproveThis as needed.*
Zapier Components

Trigger
New Call
Triggered every time you receive a new call to your Phonely number
Action
Create Request
Creates a new request, probably with input from previous steps.
Make outbound calls for new approval requests
When a new approval request workflow is initiated in ApproveThis, this automation triggers an outbound call in Phonely to promptly reach out to customers. *Note: Verify call configurations in Phonely before using the automation.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Outbound Call
Creates a call to your customer.
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