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ZeeRM Integration

ApproveThis manages your ZeeRM Integration approvals.

April 17, 2025

Integration Category: Crm

Why Your CRM Needs an Approval Wingman

Let’s be real – CRMs are great at tracking contacts, but they suck at handling the human decision-making part. That’s where ApproveThis comes in. Think of it as the bouncer for your ZeeRM data, making sure nothing gets through without the right nods. We’re talking about turning “Hey, can you approve this?” Slack pings into structured workflows that actually respect people’s time.

Zapier’s the glue here. No API degrees required. Connect ZeeRM to ApproveThis in 15 minutes, and suddenly your CRM stops being a data graveyard and starts driving actual decisions.

Three Ways This Combo Saves Grown-Up Companies Time

1. Killing Contact Roulette

Scenario: Your sales team adds 50 new contacts from a trade show. Normally, this triggers a game of “Who’s responsible for vetting these?” With our integration:

  • New ZeeRM contact → Auto-creates ApproveThis request
  • Legal gets anything from regulated industries
  • Sales ops handles enterprise-level accounts

Real-world win: A logistics company reduced duplicate contacts by 40% by requiring warehouse manager approvals before adding new vendor entries.

2. Lead Approval That Doesn’t Leak Revenue

Problem: Your SDRs are excited. Too excited. They’re marking unqualified leads as “sales-ready” just to hit quotas. The fix:

  • ZeeRM lead creation → Triggers ApproveThis workflow
  • Automatically checks lead score, budget, timeline
  • Routes to correct AE based on deal size thresholds

Bonus: ApproveThis’ calculated fields auto-flag leads needing exec sign-off. No more $500K deals stuck in limbo because someone didn’t know the escalation path.

3. Job Status Changes That Don’t Cause Heart Attacks

Manufacturing client story: Their ZeeRM tracks production jobs. When a delay happens, ApproveThis:

  1. Detects ZeeRM status change to “Delayed”
  2. Creates approval chain: Production Manager → Procurement → Client Success
  3. Only updates customer portals after all internal OKs

Result: 62% fewer panic calls from account managers about unauthorized delay comms.

Department-Specific Wins

Sales Teams: Stop Chasing Signatures

ApproveThis’ email approvals mean your VP doesn’t need to log into ZeeRM to approve a discount. They click “Approve” in Gmail, ZeeRM updates automatically, and the deal moves. License costs stay low because approvers don’t need ZeeRM seats.

Operations: Audit Trails That Don’t Lie

Every ZeeRM change via ApproveThis logs who approved what, when, and why. Got a vendor complaining about late payments? Pull up the approval chain showing their accounting team OK’d the net-60 terms.

Finance: Thresholds That Enforce Themselves

Set ApproveThis rules like:

“Any ZeeRM contract over $25K needs CFO approval. Under that? Auto-approve if gross margin stays above 40%.” Now your deals desk isn’t bugging finance about small fries.

Setting This Up Without Losing Your Mind

Step 1: Create a Zapier account (free tier works for testing)

Step 2: Pick your trigger in ZeeRM – “New Contact”, “Lead Created”, etc.

Step 3: Connect ApproveThis. Map ZeeRM fields to approval request templates.

Pro tip: Use ApproveThis’ conditional logic to:

- Skip levels for urgent requests
- Auto-approve renewals under $10K
- Escalate anything stuck over 48hrs

Total setup time: 23 minutes (we timed it)

Why This Isn’t Just Another Integration

ApproveThis brings the muscle ZeeRM lacks:

Approval Thresholds: No more manual checks. Contracts auto-route based on deal size, risk level, or whatever criteria you dream up.

Vacation Coverage: Jane in legal’s out? Approvals auto-reassign to her backup without touching ZeeRM permissions.

Client Proofing: External partners approve directly via email. They never see your ZeeRM data, but everything still syncs back.

Bottom Line: This is Process Control for Adults

ZeeRM’s great at storing data. ApproveThis makes sure that data doesn’t turn into costly mistakes. Together, they’re like GPS for your approvals – you set the rules, they handle the nagging.

Get Started with ApproveThis (free 14-day trial)
or
Book a 10-minute demo (we’ll show you the manufacturing client’s exact setup)

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Integrate with ZeeRM Integration and get 90 days of ApproveThis for free.

After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.

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Best Approval Workflows for ZeeRM

Suggested workflows (and their Zapier components) for ZeeRM

Create approval requests for new ZeeRM contacts

Automatically create approval requests in ApproveThis when a new contact is added in ZeeRM. This integration saves time by ensuring every contact undergoes a standardized approval process. *Note: Review the request details in the ApproveThis step.*

Zapier Components

ZeeRM Logo

Trigger

Contact Created

Triggers when a Contact is Created.

Action

Create Request

Creates a new request, probably with input from previous steps.

Create ZeeRM contacts for new approval requests

This integration creates new contacts in ZeeRM for every approval request received in ApproveThis. It streamlines the onboarding process and ensures data consistency across systems. *Note: Verify the mapping of approval data to contact fields.*

Zapier Components

Trigger

New Request

Triggers when a new approval request workflow is initiated.

ZeeRM Logo

Action

Create Contact

Create a Contact

Create approval requests for changed ZeeRM job statuses

When a job status changes in ZeeRM, this integration automatically creates an approval request in ApproveThis for further review. It ensures that important job updates are handled with proper oversight. *Note: Customize approval criteria in ApproveThis as needed.*

Zapier Components

ZeeRM Logo

Trigger

Job Status Changed

Triggers when a Job Status is changed.

Action

Create Request

Creates a new request, probably with input from previous steps.

Update ZeeRM leads for completed approval workflows

After an approval decision in ApproveThis, this integration updates the corresponding lead record in ZeeRM. It ensures that lead data reflects the latest approval status for better follow-up. *Note: Confirm email matching criteria during setup.*

Zapier Components

Trigger

A Request Is Approved/Denied

Triggers when a request is approved or denied.

ZeeRM Logo

Action

Lead Update Using Email Address

Update a lead record using email address as the lookup key. Do not include fields that you do not want updated or blanked out.

Create approval requests for new ZeeRM leads

Instantly generate approval requests in ApproveThis when new leads are created in ZeeRM. This integration provides a structured workflow for validating new leads and improving qualification processes. *Note: Adjust lead scoring parameters in ApproveThis if needed.*

Zapier Components

ZeeRM Logo

Trigger

Lead Created

Triggers when a Lead is Created.

Action

Create Request

Creates a new request, probably with input from previous steps.