ApproveThis manages your BigMarker Integration approvals.

When Approval Workflows Meet Webinar Management

Let’s be real: managing webinars is like herding cats. Between registrations, follow-ups, and deciding who gets access to premium content, teams waste hours chasing approvals through Slack threads and email chains. That’s where pairing ApproveThis with BigMarker changes the game.

ApproveThis isn’t just another checkbox tool – it’s built for companies that need to make decisions fast without losing control. When you connect it to BigMarker via Zapier, you’re essentially giving your team a self-driving car for webinar operations. Registrations get vetted automatically, post-event follow-ups trigger based on real approvals, and nobody has to play middleman between systems.

Why This Combo Works (No Fluff)

BigMarker handles the heavy lifting of hosting webinars – registrations, live streaming, attendee tracking. ApproveThis cuts through the organizational sludge that happens before and after those webinars. Together, they solve three core problems:

• No more "Who approved this?" Every registration or follow-up action ties directly to an audit trail
• Zero license sprawl: External partners can approve webinar access without needing BigMarker logins
• Decisions that actually stick: Conditional approvals (like auto-approving free tier signups) prevent bottlenecking

For companies running 50+ webinars annually, this isn’t about convenience – it’s about not letting internal red tape sabotage your event ROI.

Real-World Use Cases That Don’t Suck

1. Cleaning Up Post-Webinar Chaos

The Problem: Your sales team just hosted a webinar with 300 attendees. Now they’re arguing about which leads are worth pursuing, while marketing wants to send nurture emails, and nobody can agree on who qualifies for demo access.

The Fix: Auto-send BigMarker attendee lists to ApproveThis the moment the webinar ends. Set up approval thresholds – maybe auto-approve attendees who stayed 30+ minutes, but require manager sign-off for free trial requests. Sales ops teams at SaaS companies use this to cut lead processing time from days to 2 hours.

2. Locking Down High-Value Events

The Problem: Your CRO is hosting an exclusive partner webinar. You need to vet every registrant, but manually cross-checking 500 signups against your CRM is a nightmare.

The Fix: Trigger ApproveThis requests for each new BigMarker registration. Route approvals based on deal size in your CRM (connected via Zapier). Consulting firms use this to gatekeep $10k+ masterclass access without hiring extra coordinators.

3. Killing Double Data Entry

The Problem: Your team approves webinar content drafts in Google Docs, then someone has to manually update BigMarker descriptions. Every typo fix means two systems to update.

The Fix: ApproveThis’ calculated fields let you push approved content (dates, speaker bios) directly to BigMarker. One media company eliminated 1200 hours/year of copy-paste work using this with their 80+ webinar series.

Setup That Won’t Make You Rage-Quit

1. Zapier Connection: Create your Zap – BigMarker as trigger, ApproveThis as action
2. Pick Your Battles: Choose which BigMarker events need approvals (all vs. premium)
3. Approval Rules: Set thresholds in ApproveThis (auto-approve free events, require checks for paid)
4. Test Drive: Run a fake webinar to see approvals flow
5. Scale: Duplicate Zaps for different event types

Pro Tip: Use ApproveThis’ vacation delegation so webinar approvals don’t die when your marketing director is on PTO.

Teams That Actually Benefit (No Generic BS)

Marketing Operations

Stop being the webinar police. Set up automatic approval chains where:
- First-line approvers check content compliance
- Second-tier approvals handle budget sign-off
- Final auto-publish to BigMarker happens only after all checks

Bonus: Use calculated fields to auto-calculate speaker fees against webinar budgets during approval.

Sales Enablement

Webinars are lead magnets, but only if follow-up happens fast. Connect ApproveThis to your CRM so:
- Attendees hitting certain thresholds (time watched, resources downloaded) auto-approve for Salesforce lead creation
- High-intent leads trigger immediate approval requests for discount offers

External Partnerships

When co-hosting events with clients:
- Clients approve their branded content directly in ApproveThis (no BigMarker logins needed)
- Joint webinars auto-publish only when both companies’ legal teams approve
Agencies using this closed 37% more co-branded deals last quarter by removing access friction.

Why This Isn’t Just Another Integration

Most webinar tools have approval features – but they’re afterthoughts. ApproveThis brings enterprise-grade control to BigMarker without the enterprise complexity. Example: A cybersecurity company reduced compliance review time for webinar scripts by 80% using:
- Role-based approvals (legal > compliance > marketing)
- Automatic version comparisons
- Full audit trails for regulators

Meanwhile, their competitors are still emailing PDF drafts back and forth.

Objections We Hear (And Shut Down)

“We already use BigMarker’s built-in approvals.”
Cool – now imagine those approvals actually connecting to your contract system, CRM, and billing platform instead of living in a silo.

“Our process is too custom.”
ApproveThis handles multi-stage conditional approvals. One manufacturing client has 11 approval steps for product launch webinars – all automated through calculated fields that route based on region, product risk level, and attendee count.

“We’re not technical enough.”
If your team can set up a BigMarker webinar, they can connect the Zapier integration in 20 minutes. No coding – just logical “if this then that” rules.

Bottom Line

Webinars aren’t just “content” anymore – they’re complex operations with real revenue impact. ApproveThis + BigMarker via Zapier turns your approval process from a brake pedal into a turbocharger. Less herding, more scaling.

Get Started with ApproveThis (takes 3 minutes)
Or schedule a 15-minute demo to see the BigMarker integration live.