
ApproveThis manages your ManyContacts Integration approvals.
April 17, 2025
Integration Category: Contacts
Why This Combo Works Better Than Your Current System
Let's cut through the noise: Most companies between 50-5,000 employees aren't struggling with whether to use automation tools. They're drowning in half-baked solutions that create more approval bottlenecks than they solve. That's where pairing ApproveThis' structured decision-making with ManyContacts' WhatsApp CRM capabilities changes the game.
ManyContacts helps teams manage hundreds of WhatsApp conversations - great for sales and support. But here's the rub: Every new contact added, every VIP client request, every supplier update needs someone's green light. Without approval guardrails, you get messy contact lists, compliance risks, and deals stuck in email threads.
ApproveThis plugs directly into this chaos through Zapier, adding accountability without bureaucracy. We're talking about automating approval checkpoints for:
- New high-value leads added to WhatsApp campaigns
- Supplier/vendor contact list updates
- Compliance-sensitive client communications
The kicker? Approvers don't need a ManyContacts license. Huge when dealing with external partners or cross-departmental reviews. Finance approves vendor contacts without logging into your CRM. Legal clears compliance flags without another SaaS login. Everyone stays in their lane.
Real-World Fixes for Teams That Can't Afford Bottlenecks
1. Sales Teams: Stop Losing Deals to Approval Delays
Scenario: Your reps capture a lead via WhatsApp that needs exec sign-off (enterprise account, custom pricing, etc.). Old way? Forward emails, chase VPs, hope nothing falls through.
Automated fix:
ManyContacts adds lead → ApproveThis pings CRO via email → Approval → Lead auto-tagged as "Approved-VIP" in ManyContacts → Sales notified to proceed.
ApproveThis features doing heavy lifting here:
- Approval thresholds: Auto-approve deals under $10K
- Vacation delegation: CRO OOO? Routes to COO automatically
- Real-time tracking: Sales manager sees exactly where each deal is stuck
2. Procurement Teams: Vendor Onboarding That Doesn't Embarrass You
Problem: New supplier added via WhatsApp needs three department approvals. Spreadsheet tracking = version chaos.
How it works now:
ManyContacts entry → ApproveThis sequential approvals (Legal → Finance → Security) → Approved vendor auto-tagged in CRM → Procurement gets Zapier alert to finalize contract.
Key differentiator: ApproveThis' calculated fields automatically flag vendors needing extra scrutiny based on contract value or country risk factors. No manual triage.
3. Marketing Teams: Clean Lists Without the Nagging
Reality: Sales adds unvetted WhatsApp contacts to campaigns. GDPR risks. List hygiene nightmares.
Automated solution:
New ManyContacts entry → ApproveThis checks against existing CRM data → Routes to compliance team if mismatch → Approved contacts tagged "Campaign-Ready" → Denied entries quarantined automatically.
This uses ApproveThis' conditional logic to route only suspicious entries for review. 80% auto-approved, 20% get human eyes. Compliance without suffocating growth.
Setting This Up Without IT Involvement
If you can connect two Lego pieces, you can handle this:
- Zapier account: Free tier works
(Seriously, we're not upselling here) - Connect ManyContacts: ManyContacts has step-by-step Zapier docs
- Map approval triggers: Pick which ManyContacts actions need oversight
Pro tip: Start with new VIP contacts and supplier updates - Set approvers: Assign teams/individuals in ApproveThis
Remember: They don't need ManyContacts logins
Time investment? 23 minutes average setup. Less time than your last team sync about... setup times.
What You're Not Getting (Because Honesty Matters)
This isn't some magic bullet. We'll shoot straight:
- Not replacing CRMs: ManyContacts stays your WhatsApp hub
- No AI fairy dust: Just structured approvals that respect actual human processes
- No infinite customization: If you need 17 approval layers, maybe rethink ops first
But for teams drowning in "Just checking if..." Slack messages? It's oxygen.
Who Actually Benefits Beyond the Obvious
Customer Success Teams
Escalation protocol: When VIP clients message via WhatsApp about contract changes:
ManyContacts flags message → ApproveThis routes to Account Lead + Legal → Approved terms auto-logged → CS rep notified to confirm via WhatsApp.
No more "I thought you handled it" gaps.
IT Security Teams
Third-party access requests: Vendor added in ManyContacts → ApproveThis requires Security approval → Only then does IT provision access.
Audit trail built-in. No more shadow IT contacts.
Finance Controllers
High-risk vendors: Any ManyContacts entry with "Bank Details" field → Auto-route to Finance → Approval → Payment team notified.
Prevents "Oops we paid a scammer" moments.
Why This Isn't Just Another Zap
Most Zapier integrations just shuffle data. This combo actually changes team behaviors:
- Sales stops nagging for approvals → 18% faster deal cycles (actual client metric)
- Legal reviews only what matters → 40% fewer unnecessary tickets
- Procurement has clear audit trails → 22% faster quarter-end closes
It's about making approval workflows actually functional, not just automated.
Getting Started Without the BS
If you've read this far, you're either genuinely interested or avoiding real work. Either way:
Next steps that take <5 minutes:
1. ApproveThis free trial (no CC)
2. Zapier connection pre-configured for ManyContacts
3. Pick one process to automate (we'll suggest based on your industry)
Or book a 12-minute demo where we show:
- Live setup with your actual ManyContacts account
- Custom approval rules for your team structure
- Real-time dashboards your managers will steal
No "digital transformation" jargon. Just fewer approval headaches.
Integrate with ManyContacts Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for ManyContacts
Suggested workflows (and their Zapier components) for ManyContacts
Create approval requests for new ManyContacts contacts
Whenever a new contact is added to ManyContacts, initiate an approval process using ApproveThis. This automation ensures that each new contact undergoes a structured approval workflow before being added to critical business systems, streamlining your contact management process efficiently.
Zapier Components

Trigger
Contact Created
Triggers when a new contact is created.
Action
Create Request
Creates a new approval request.
Update ManyContacts contacts for new approval requests
This automation ensures that whenever a new approval request is started in ApproveThis, the respective contact in ManyContacts is either created or updated accordingly. This integration keeps your contact database aligned with active approval processes, reducing data inconsistencies.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Contact Create or Update
Creates or updates a Contact
Tag ManyContacts contacts after approval decisions
Automate the tagging of contacts in ManyContacts based on the completion of approval requests in ApproveThis. This helps categorize contacts efficiently after significant approval status changes, making it easier to engage with them appropriately in your marketing or client relationship strategies.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Add Contact Tag
Add new Tag to Contact
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