ApproveThis manages your GrowViral Integration approvals.

Why Approval Automation Matters for Growth Teams

Marketing moves fast - until it doesn't. Most teams lose 2-3 business days waiting for internal sign-offs on campaign assets, lead follow-ups, or budget approvals. GrowViral accelerates lead generation, but without structured approval processes, bottlenecks form between capturing opportunities and acting on them.

ApproveThis fixes this disconnect by adding enterprise-grade approval automation to GrowViral's viral campaign engine. Together, they create a closed-loop system where leads trigger immediate review workflows, campaign changes get rapid stakeholder buy-in, and sales teams receive pre-validated prospects.

Key Integration Benefits

Combining GrowViral's lead capture with ApproveThis' approval logic solves three critical challenges:

• Speed-to-Approval: Route new leads for instant validation before sales engagement
• Cross-Team Alignment: Involve legal, finance, or compliance teams in campaign decisions without slowing momentum

Example: A SaaS company using GrowViral for webinar sign-ups could automatically route high-value enterprise leads to a sales director for prioritization while sending free-tier leads directly to nurture sequences.

Real-World Use Cases

1. Lead Validation at Scale

GrowViral identifies trending content opportunities - say, a viral LinkedIn post generating 500+ leads overnight. ApproveThis adds guardrails:

Workflow: New GrowViral lead → Auto-create approval request with lead score/Custom Fields → Route to sales manager if lead score >75 → Auto-approve others for instant CRM entry

Impact for Agencies: Reduces manual lead review time by 60% while ensuring high-touch clients get VIP treatment.

2. Campaign Budget Approvals

GrowViral users often need quick budget increases to capitalize on viral moments. Traditional email chains cause missed opportunities.

Solution: Set approval thresholds in ApproveThis where budget increases under 10% auto-approve, larger requests escalate to CFO with calculated ROI projections.

3. Compliance Safeguards

Financial services firms using GrowViral for lead gen can require legal team approval on any campaign messaging changes triggered by viral trends.

Technical Setup Made Simple

Connecting GrowViral to ApproveThis takes 15 minutes via Zapier:

1. In Zapier, choose GrowViral's "New Lead" trigger
2. Map lead data to ApproveThis fields (email, custom properties)
3. Set approval rules (escalation paths, auto-approve thresholds)
4. Test with live data

Pro Tip: Use ApproveThis' Calculated Fields to auto-compute lead quality scores based on GrowViral's engagement metrics.

Team-Specific Advantages

Marketing Teams

Accelerate campaign iterations - get real-time approvals on copy changes when viral trends shift. Auto-archive rejected leads to clean nurture lists.

Sales Teams

Receive pre-approved leads with all compliance checks completed. ApproveThis' mobile interface lets managers approve/deny from anywhere.

Leadership

Maintain control through approval thresholds and audit trails without micromanaging. Vacation Delegation ensures no single point of failure.

Critical Differentiators

Unlike basic approval tools, this integration delivers:

• No Seat Licensing: External partners approve via email without needing GrowViral access
• Conditional Routing: Route approvals based on lead source, deal size, or content type
• Real-Time Sync: Approved leads appear in GrowViral/CRMS within seconds

Strategic Implementation Tips

Do: Start with high-volume/low-risk approvals (lead routing) before handling sensitive workflows (budgets). Use Approval Groups for multi-department reviews.

Don't: Over-engineer initial workflows. ApproveThis' drag-and-drop editor makes iterating easy as processes mature.

Future-Proofing Your Stack

This integration lays groundwork for advanced automations:

- Auto-reject leads from blacklisted domains
- Trigger contract generation upon approval
- Sync approved leads to ad platforms as custom audiences

Getting Started

ApproveThis offers a 14-day free trial with prebuilt templates for GrowViral users. Implementation support includes:

- Zapier configuration walkthroughs
- Approval workflow best practices
- Compliance checklist for regulated industries

See the power of automated approvals firsthand: Register for ApproveThis or Explore GrowViral Integrations.