
ApproveThis manages your DigitalPilot Integration approvals.
April 17, 2025
Integration Category: Analytics
When Analytics Meets Action
Let's cut through the noise: DigitalPilot tells you who's visiting your site. ApproveThis decides what happens next. Together, they turn website whispers into concrete actions without the endless email chains or spreadsheet jockeying.
For companies juggling 50-5,000 employees, this combo solves the "now what?" problem. Sales teams stop guessing about intent. Marketing stops begging for budget approvals. Operations stops herding cats for sign-offs. It's not about flashy features - it's about closing gaps between seeing an opportunity and seizing it.
Why This Pairing Works
DigitalPilot's strength? Spotting high-value visitors like a hawk. ApproveThis' game? Making decisions happen before the coffee gets cold. Connect them through Zapier, and you've got a system where:
- High-intent visits automatically trigger approval workflows
- Approved accounts get tracked without manual data entry
- Closed deals clean up your target lists automatically
The kicker? Approvers don't need DigitalPilot logins. External clients, contractors, or that exec who still prints emails - they can approve/reject via email while you keep analytics access locked down.
Real-World Plays for Different Teams
For Sales: Strike While the Iron's Hot
When DigitalPilot flags a Fortune 500 company spending 20 minutes on your pricing page, ApproveThis:
- Routes discount approval requests to regional sales directors
- Auto-calculates deal thresholds using custom fields
- Pushes approved deals to CRM while sales reps sleep
Enterprise sales teams using this combo report 37% faster response times on hot leads. Because nothing kills a deal like waiting for VP approval while competitors slide into their DMs.
For Marketing: Stop Guessing, Start Knowing
That anonymous visitor from a healthcare startup? ApproveThis handles the legal team's compliance review before marketing spends $5k on personalized swag. Approval groups ensure both compliance and marketing directors sign off, while vacation delegation prevents holiday delays.
For Ops: Kill the Paperwork Hydra
Every new target account in DigitalPilot can auto-trigger:
- Budget approvals for sales enablement tools
- IT requests for CRM access
- Legal checks for NDA templates
One manufacturing client automated 14 approval steps across departments, cutting new account setup from 3 weeks to 48 hours.
Three Ways to Connect the Dots
1. Instant Approvals for Hot Leads
When DigitalPilot spots a high-intent visit (their specialty), ApproveThis:
- Creates approval requests with visitor intel pre-attached
- Routes based on deal size using calculated fields
- Sends reminders if approvers drag feet
Use case: A SaaS company auto-approves demo requests under $50k MRR, while flagging enterprise deals for CRO review.
2. Clean House on Closed Deals
Approved a deal? ApproveThis tells DigitalPilot to stop tracking that account. Denied it? Same result. No more stale accounts cluttering reports.
3. Two-Way Street Setup
New ApproveThis request? Add the account to DigitalPilot. Approval completed? Remove it. Makes lead tracking a closed-loop system.
Getting Started (Without Tech Headaches)
1. Map your hot buttons: Which DigitalPilot triggers matter most? High-intent visits? Specific industries?
2. Build approval lanes: Use ApproveThis' conditional logic (e.g., "Deals over $X need CFO eyes")
3. Connect via Zapier: 15-minute setup, zero code
4. Test drive: Have someone trigger a fake high-intent visit, watch approvals flow
Pro tip: Start with one workflow (like high-intent lead approvals), then expand. Most teams go live in 2 days.
Why This Isn't Just Another Integration
ApproveThis brings three things most approval tools miss:
Email approvals that don't suck: Approvers can reject/approve from their inbox without learning a new platform. Critical when working with clients or execs allergic to new software.
Real-time math that matters: Auto-calculate deal values, ROI projections, or compliance scores directly in approval requests. No more "Wait, is this over budget?" back-and-forth.
Approval babysitting: Vacation delegation and escalation thresholds mean deals don't die because someone's on PTO.
Bottom Line for Decision Makers
If you're managing 50+ employees with multiple approval layers, this integration:
- Cuts 6+ hours/week on approval follow-ups
- Reduces deal slippage from slow decisions
- Gives actual visibility into what's stuck
It's not about chasing every lead - it's about surgically investing time in the right opportunities.
Your Move
Either keep playing approval whack-a-mole, or:
Get Started Free (takes 2 minutes)
Or Book a 15-Minute Demo (we'll show real client setups)
PS: If you're already using DigitalPilot, connecting ApproveThis takes less time than your next team sync. Food for thought.
Integrate with DigitalPilot Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for DigitalPilot
Suggested workflows (and their Zapier components) for DigitalPilot
Create approval requests for new high intent visits
When a high intent visit is detected in DigitalPilot, an approval request is automatically created in ApproveThis for review. This integration ensures timely decision-making for potential high-value prospects. *Note: Verify your approval workflow settings in ApproveThis.*
Zapier Components

Trigger
New High Intent Visit
Triggers when a business exhibiting high intent visit on your website, ensuring you never miss an opportunity to engage with motivated prospects.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add target accounts for new approval requests
When a new approval request is initiated in ApproveThis, the corresponding target account is added in DigitalPilot for further tracking. This automation streamlines lead management by ensuring only vetted accounts are followed. *Note: Adjust integration settings to suit your account criteria.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Add Target Account
Add a target account to follow
Remove target accounts after approval completion
Once an approval in ApproveThis is completed, the corresponding target account is removed from DigitalPilot, keeping your follow-up list clean and efficient. This integration helps maintain an up-to-date account roster based on approval outcomes. *Note: Ensure removal criteria are clearly mapped across both systems.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Remove Target Account
Remove a target account
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