ApproveThis manages your Apollo Integration approvals.

When Your Sales Engine Needs a Traffic Cop

Let’s cut to the chase: sales teams move fast. Apollo gives you a database of 200 million contacts and tools to blast through pipelines. But somewhere between “adding a new account” and “closing the deal,” approvals turn into a game of Slack tag. Finance needs to vet the discount. Legal wants to check the contract. Your AE is stuck babysitting email threads instead of selling.

That’s where ApproveThis comes in – not as another app to juggle, but as the layer that keeps Apollo’s sales velocity from crashing into your company’s guardrails. Think of it like adding traffic lights to a highway. Nobody likes stopping, but without them? Chaos.

Why This Combo Doesn’t Suck

Most approval tools treat every request like a five-alarm fire. ApproveThis works differently. It sits between Apollo and the 12 other apps your team uses, automating the yes/no decisions that normally require 17 forwarded emails. Key perks:

• Approvers don’t need Apollo licenses. Your CFO isn’t logging into your CRM to approve a discount. They’ll get an email, click approve, and get back to whatever CFOs do.
• Conditional logic that actually makes sense. Under $5K? Auto-approve. Over $50K? Escalate to the board. No more “Whoops, forgot to CC legal” disasters.
• Real-time tracking without micromanaging. See where every request stands without grilling your team in standup.

Connect them via Zapier, and you’re essentially giving Apollo a rulebook for every “Hey, can I…?” scenario that slows down deals.

Use Cases That Don’t Feel Like Corporate Fluff

1. New Account Vetting Without the Committee Meetings

The Problem: Your SDRs add 50 new accounts to Apollo this week. Three are duplicates. Two are borderline illegal in the EU. Everyone’s annoyed.

The Fix: Auto-trigger an ApproveThis workflow every time an account hits Apollo. Compliance gets a simple checklist: “Is this a duplicate? Region checks out?” Approved accounts flow back into Apollo. Denied ones? Automatically archived with notes.

Real-World Usage: A cybersecurity firm reduced duplicate accounts by 70% by requiring geo-compliance checks before any outreach.

2. Deal Discounts That Don’t Require a PhD in Email Threads

The Problem: Your AE offers a 25% discount to close a deal. Finance freaks out. Legal missed the email. The deal stalls.

The Fix: When an AE updates a deal stage in Apollo, ApproveThis routes the discount request based on amount. Under 10%? Auto-approved. Over 10%? Finance director gets an email link. Over 30%? Escalate to CFO + Legal. All approvals sync back to Apollo notes.

Real-World Usage: A SaaS company cut discount approval time from 3 days to 4 hours by tiering their approval thresholds.

3. Contact Updates That Don’t Require a Truth Committee

The Problem: An SDR “accidentally” marks a prospect as CTO when they’re really an intern. Now your ABM campaign looks desperate.

The Fix: Any contact role change in Apollo triggers an ApproveThis request to the sales ops team. They verify via LinkedIn before the update finalizes. No more “strategic misrepresentation.”

Setup That Doesn’t Require an IT Ticket

For the “New Account Approval” flow:

1. In Zapier, set Apollo’s “New Account” as the trigger
2. Map key fields (Account Name, Region, etc.) to ApproveThis
3. Build your approval rules in ApproveThis: Add checklists, assign approvers, set escalation paths
4. Connect approved accounts back to Apollo; denied ones to a review queue

Total time? About 15 minutes if you stop checking Twitter.

Why Your CFO Will (Actually) Care

Approval delays cost more than time. For a 100-person sales team:

• Deal slippage: 2 delayed deals/week at $50K each = $5.2M/year at risk
• Compliance fines: One GDPR oopsie can cost 4% of global revenue
• License waste: Duplicate accounts = paying for unused Apollo seats

ApproveThis tackles these without becoming another budget line item. Approvers don’t need licenses, and workflows start at $19/month.

Cool Features You’ll Actually Use

Beyond the basics:

Vacation Delegation: Karen from Legal is out? Requests auto-reroute to her backup. No more “Waiting on Karen” holds.

Calculated Fields: Automatically flag deals where discounts exceed gross margin. Because math > opinions.

Email Approvals: Approvers click a link, no login needed. Perfect for execs who live in Outlook.

Bottom Line: This Isn’t About Approval Software

It’s about removing the crap that makes sales teams hate process. Apollo gives you the engine. ApproveThis handles the red tape – without the red tape.

Get Started (free for 14 days, no “demo call” required)

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