ApproveThis manages your Hyros Integration approvals.

When Tracking Meets Accountability

Let’s cut through the noise: you’re spending real money on ads, and Hyros tells you which half works. But knowing what converted doesn’t solve the bottleneck of who gets to decide what happens next. That’s where ApproveThis elbows its way into the conversation. Connect these two through Zapier, and you’ve got a system where attribution data triggers immediate action – with built-in accountability gates.

What Happens When Hyros Met ApproveThis

Hyros gives you the “what” – laser-focused ad attribution across channels. ApproveThis handles the “who” – routing decisions to the right people, fast. Together, they turn analytics into action without the usual email chains or spreadsheet roulette.

Here’s why this matters: 68% of marketers say attribution gaps delay campaign adjustments (source: Gartner). But when your attribution platform talks directly to your approval system, you’re not just tracking performance – you’re forcing decisions.

Key Integration Benefits

• Zero approval limbo: Auto-create approval requests when Hyros flags a high-value lead or sale
• Budget guardianship: Route ad spend approvals through calculated thresholds before campaigns go live

Use Cases That Don’t Suck

These aren’t hypothetical “maybe someday” scenarios. These are real workflows we’ve seen teams deploy in the wild.

1. The Attribution Follow-Up Squeeze

Problem: Your sales team gets 200+ Hyros-attributed leads daily. 30% get stuck waiting for manager approval before outreach.
Fix: Auto-create approval requests for any lead scoring above X in Hyros. Approvers get email/Slack approvals with lead details baked in. Approved? Lead auto-imports to Salesforce. Denied? Triggers a recap email to the rep.

Who uses this:
- E-commerce brands running flash sales
- SaaS companies with high-touch demo requests

2. The Ad Spend Firewall

Problem: Your Hyros dashboard shows a campaign crushing ROAS… until someone doubles the budget without creative approval.
Fix: Any budget increase over 15% requires creative team sign-off via ApproveThis. Route to both finance and design leads in parallel. Only unlock funds when both approve.

Who uses this:
- Agencies managing client ad accounts
- DTC brands with strict creative guidelines

3. The Commission Clarifier

Problem: Sales teams argue over Hyros-attributed deals. “That inbound call was MY lead!”
Fix: Auto-trigger commission approval workflows when Hyros attributes a sale. Route to sales lead + accounting with deal history. ApproveThis’ audit trail becomes the single source of truth.

Who uses this:
- Companies with complex sales territories
- Teams offering spiffs or bonuses

Why Your Team Won’t Hate This

We’ve all seen “productivity tools” that create more work. Here’s how this integration dodges that:

For Marketing Teams

Stop being the middleman between attribution data and budget decisions. Set thresholds in ApproveThis so routine approvals happen automatically, and only exceptions hit human inboxes.

For Finance

Hyros tells you what worked. ApproveThis lets you pre-set spend limits per campaign type. CFOs get auto-generated reports showing approved vs actuals.

For External Partners

Agency clients can approve campaign pivots directly from email – no Hyros login needed. Approval rights get revoked automatically when contracts end.

Setting This Up Without Losing Your Mind

Zapier’s the glue here. You’ll create two main connections:

Connection 1: Hyros → ApproveThis

When: New high-value lead/sale attributed in Hyros
Do: Create approval request in ApproveThis with lead details
Pro tip: Use ApproveThis’ calculated fields to auto-flag leads needing exec sign-off (e.g., discounts over 20%)

Connection 2: ApproveThis → Hyros

When: Request approved in ApproveThis
Do: Push approved data back to Hyros as custom metadata
Pro tip: Tag approved campaigns in Hyros for faster ROI reporting

Start building in Zapier →

Features You’ll Actually Use

We’re not here to sell you shelfware. These integration-specific features get daily use:

Approval Thresholds

Auto-approve Hyros-attributed leads under $X value. Only escalate big fish.

Vacation Delegation

Your head of marketing OOO? ApproveThis reroutes approvals without IT tickets.

Email Approvals

External vendors approve invoices directly from email replies – no app access needed.

The Bottom Line

Hyros tells you where the money’s coming from. ApproveThis ensures decisions about that money don’t get stuck in purgatory. Together via Zapier, they create what we call “accountable attribution” – every tracked conversion has a clear action path.

This isn’t about replacing human judgment. It’s about eliminating the 37% of workweek hours lost to approval delays (McKinsey data). When your team isn’t chasing sign-offs, they’re optimizing campaigns, negotiating ad rates, or actually closing deals.

Next Steps

If you’re using Hyros seriously, you’ve already got the data. Now add the action:

1. Register for ApproveThis (free 14-day trial)
2. Connect to Hyros via Zapier (takes 23 mins avg.)
3. Clone our pre-built templates for attribution approvals

Or, if you’d rather see it live: Book a 15-minute demo where we’ll map your Hyros data to approval workflows specific to your industry.

Either way – stop letting attribution insights collect dust. Turn them into approved actions today.