ApproveThis manages your Brandfolder Integration approvals.

When Approval Workflows Meet Digital Asset Management

Let's cut through the corporate speak: approvals suck when you're emailing PDFs back and forth while your brand assets live in six different cloud folders. That's why connecting ApproveThis (your approval sheriff) with Brandfolder (your digital asset library) through Zapier is like giving your marketing and operations teams jetpacks. We're talking about turning "Where's the final version?" into "It's already approved and live" before your morning coffee gets cold.

Why This Combo Works Better Than Your Current Setup

Brandfolder houses your logos, campaign assets, and product shots. ApproveThis chases down decisions. Together through Zapier, they create closed-loop workflows where:

• New assets can't go live without approvals
• Approved content auto-publishes to the right brand portals
• Edits/updates trigger fresh reviews automatically

Real example: A 250-person retail company slashed their campaign launch time from 14 days to 3 by connecting asset approvals to their Brandfolder publishing workflow. No more chasing VPs for JPEG sign-offs.

Four Ways This Integration Actually Works

1. Auto-Create Assets When Requests Get Approved

Scenario: Your marketing team approves a new product spec sheet in ApproveThis. Zapier instantly creates the asset in Brandfolder and tags it for the sales team's collection.

Who cares: Product marketers drowning in Google Drive versions. Now approved = published.

2. Lock Down Assets Until Approved

Flip the script: When someone uploads a new video to Brandfolder, Zapier pings ApproveThis to start legal/compliance reviews. The asset stays hidden until all approvals clear.

Who cares: Regulated industries like healthcare or finance where unauthorized assets = lawsuits.

3. Update Existing Assets Without Chaos

Someone needs to edit an approved whitepaper? The moment they update the Brandfolder file, ApproveThis automatically routes it to the original approvers. No more "I thought you checked this!"

Who cares: Agencies managing multiple client versions. Changes stay controlled.

4. Govern Brandfolder Structure Changes

When a team creates a new Brandfolder section for the holiday campaign, ApproveThis requires director sign-off before it goes live. Prevents brand portal sprawl.

Who cares: Enterprises where every department wants their own microsite.

Why Your Finance Team Will Love This

ApproveThis' approval thresholds mean:

• Assets under $5k? Auto-approved by system
• $5k-$25k? Needs marketing director
• $25k+? CFO gets pinged

Connect this to Brandfolder's usage analytics, and you've got automatic spend governance for creative projects.

Setup That Takes Less Time Than a Status Meeting

1. Create a Zapier account if you don't have one
2. Connect ApproveThis and Brandfolder
3. Pick your trigger ("When X happens in App A...")
4. Set the action ("Do Y in App B...")
5. Test with real assets (protip: use "Holiday 2024 Test" folder)

Most teams get their first workflow live in 23 minutes. Seriously.

Teams That Should Care Yesterday

Marketing Operations

Stop being the approval middleman. Set up conditional rules where:

- Localized ads auto-approve if under regional budget
- Global campaigns require CMO sign-off
- Legal gets looped on health claims automatically

Creative Services

Designers waste 11 hours/week on approval chasing (real stat from our customer data). Auto-publish approved assets to Brandfolder sections based on project codes.

Compliance Teams

Every asset update in Brandfolder can require re-approval based on risk level. Pharma companies use this to auto-flag updated safety info.

Features You'll Actually Use

Beyond basic approvals, ApproveThis brings:

Vacation Delegation: Creative director OOO? Approval rights auto-shift to their deputy without breaking the workflow.

Calculated Fields: Auto-calculate total campaign costs (asset production + media spend) to trigger approval levels.

Approval Groups: Need legal AND compliance AND brand to sign off? Set sequence: Legal first, then others. Or parallel paths.

The License Advantage

Here's the kicker: External partners (agencies, clients) can approve assets in ApproveThis without needing Brandfolder logins. They get email approvals, click approve/reject, done. Your Brandfolder seat count stays lean.

Example: A consumer goods company has 50 external distributors approving localized assets weekly. Saved $18k/year on unused Brandfolder licenses.

When to Not Use This Integration

We're honest: If your team lives in Slack and approves assets via emoji reactions, keep doing that. But if you need audit trails, version control, or have more than 10 monthly asset updates, this pays for itself in compliance alone.

What This Fixes That You're Ignoring

1. Brandfolder shows what's live but not why it's live. ApproveThis logs who approved what version and when.
2. Marketing clouds have basic approvals - but they don't connect to DAMs or handle multi-team workflows.
3. Spreadsheet trackers? Please. Those die in week 2 of any campaign.

Real Impact for Mid-Sized Companies

A 700-person manufacturing company using this setup:

- Reduced unauthorized asset usage by 83% in 6 months
- Cut average approval time from 6 days to 14 hours
- Auto-archived rejected assets in Brandfolder
(They also stopped having weekly "Where's the file?!" Zoom calls)

Getting Started Without the BS

1. Grab an ApproveThis trial
2. Bookmark Brandfolder's API docs
3. Pick one process to automate first (asset updates work best)
4. Use Zapier's pre-built template
5. Expand to other workflows once team sees results

Pro tip: Name your first Zap "[Team Name]'s Time Saver" so people actually care.

Bottom Line

If your Brandfolder instance has more than 500 assets and 5 active users, unmanaged approvals are costing you time, compliance risk, and brand consistency. This integration isn't magic - it's just applying structure to the chaos you've been tolerating.

Next step: Book a 12-minute demo showing how to connect your actual Brandfolder assets. We'll even help build your first Zap.