ApproveThis manages your Shopper Approved Integration approvals.

When Review Management Meets Approval Chaos

Let’s get real: customer reviews are the lifeblood of modern business, but managing them sucks. Between media uploads, product feedback, and seller ratings, you’re one missed approval away from a rogue review tanking your reputation. Enter Shopper Approved and ApproveThis – the tag team that turns review chaos into a well-oiled machine.

Shopper Approved collects reviews like a magnet. ApproveThis slaps structure on your approval processes. Together? They automate the gap between “Hey, we got a review!” and “Yeah, that’s good to go live.” No more CC’ing six people in Slack. No more “Who approved this?!” meetings. Just clean, auditable workflows that keep your brand safe and your team sane.

Why This Combo Works for Mid-Sized Companies

Companies between 50-5k employees hit a sweet spot: enough reviews to matter, not enough resources to build custom tools. Here’s where the magic happens:

For Marketing Teams

Picture this: A glowing video review hits Shopper Approved. Zapier triggers ApproveThis to route it to your content team, legal, and the product manager. Two clicks later, it’s auto-posted to your homepage. Meanwhile, your competitor’s still debating it over email. Example: A 200-person outdoor gear company uses this flow to publish user-generated content 3x faster for holiday campaigns.

For Customer Support Leaders

Negative seller rating? ApproveThis can escalate it based on severity thresholds. A 1-star review might auto-route to the support VP + operations. Bonus: Use calculated fields to prioritize reviews mentioning specific issues (like “shipping delay” or “defective”). Real talk: A Midwest retailer cut response time to bad reviews by 65% using this combo.

For Quality Control Teams

Product reviews with photos get flagged for approval. QC teams check for compliance issues (say, a supplement company verifying FDA disclaimer visibility). ApproveThis’ conditional logic routes skincare reviews mentioning “rash” straight to the lab team. Pro move: Add approval groups so both R&D and legal sign off before replying.

Three Ways to Use This Integration (That Don’t Feel Like Robot Work)

1. Media Reviews That Don’t Embarrass You

Problem: User-generated photos/videos are gold… until someone uploads your product next to something questionable. Solution: Auto-create approval requests for every media review. Legal checks for trademarks, marketing verifies quality. Killer feature: Vacation delegation means if your brand manager’s surfing in Bali, requests go to their deputy automatically.

2. Product Reviews That Actually Help

Scenario: A negative review mentions “broken lid” on your best-selling container. Zapier creates an approval task for product development. They approve, triggering a Shopify discount code to the customer (via another Zap). Why it rules: Approvers don’t need Shopper Approved logins – just email. External suppliers can chime in without you buying extra seats.

3. Seller Ratings That Fix Issues Fast

How a 450-employee HVAC company uses this: Low seller ratings create approval tasks in ApproveThis with response templates. The CS lead picks one, adds a personal note, and ApproveThis logs everything. Secret sauce: Approval thresholds auto-approve 4-5 star ratings, so only problem children hit human eyes.

Setting This Up Without Losing a Day

Zapier’s the bridge here. No coding, just connect-the-dots:

1. Connect Shopper Approved as your trigger (pick “New Media Review,” “Product Review,” etc.)
2. Choose ApproveThis as the action (“Create Request”)
3. Map review data to approval fields (keep it simple – title, description, rating)
4. Test with a real review (protip: Use a 5-star to avoid accidental escalations)

Total setup time: 23 minutes (we timed it). Zapier’s interface handles the heavy lifting. Your job? Decide who approves what, then watch the system hum.

Features You’ll Actually Use

ApproveThis isn’t just another approval tool. These matter for review management:

• Email approvals: Approvers click “Approve” right from Gmail. No logins, no dashboards.
• Real-time tracking: See where every review is stuck. Hint: It’s usually Dave from legal.

Shopper Approved users care about response time and brand safety. This integration nails both. Example: Configure approval groups so marketing can approve 5-star reviews solo, but anything under 3 stars needs a director. Balance speed with control.

The Bottom Line for Teams Over 50 People

If you’re manually forwarding reviews for approval, you’re bleeding time and risking mistakes. This integration isn’t about being fancy – it’s about:

• No more screenshotting reviews into Slack threads
• No more “I thought YOU approved that!”
• Actual proof of compliance for audit trails

Companies scaling past 200 employees hit a wall with ad-hoc processes. This combo acts as guardrails, not handcuffs. You control the rules, Zapier handles the busywork.

Cool, How Do We Start?

Simple: If you’re already using Shopper Approved, grab an ApproveThis trial. Connect via Zapier in under an hour. Not sure? Book a 15-minute demo – we’ll show how a 500-person e-commerce team cut review approval time from 3 days to 4 hours. No jargon, just real screenshots.

Pro tip: Start with one workflow (like media reviews). Once you see approvals happening while you sleep, you’ll want to automate the rest.