When Bureaucracy Meets Business Growth
Let's be real - nobody got into business to play paperwork ping-pong. Yet here we are, with teams of 50-5,000 employees stuck chasing down approvals through email threads, sticky notes, and "hey, did you see that thing I sent you?" follow-ups. Enter the tag team you didn't know you needed: ApproveThis and incwo, connected through Zapier.
incwo's CRM and invoicing muscle combined with ApproveThis' approval automation creates what we like to call "adult supervision for grown-up businesses." It's not about adding more process - it's about making existing processes actually work while you focus on scaling.
Why This Combo Works Like a Worn-In Baseball Mitt
incwo keeps your client data and money moving. ApproveThis keeps decisions from getting stuck in limbo. Together through Zapier, they create closed-loop workflows where:
- CRM actions trigger necessary approvals
- Approvals automatically update business records
- Everything's tracked without manual data entry
The magic sauce? Approvers only need ApproveThis access - no extra incwo licenses required. Perfect for involving external partners or cross-department teams without blowing your software budget.
Real-World Wins for Different Industries
1. Marketing Agencies: Client Onboarding That Doesn't Suck
When a new client gets added to incwo ($$$ opportunity alert!), ApproveThis automatically:
- Routes contract approval to legal
- Triggers scope review by account leads
- Updates incwo with approval status using calculated fields for auto-discount approvals
No more "wait, did we agree to that 15% referral discount?" emails at 11 PM.
2. Construction Firms: Subcontractor Management That Actually Works
New vendor in incwo? Approval thresholds automatically escalate:
- Sub-$10k bids to project managers
- $10k-$50k to regional directors
- 50k+ to CFO with auto-generated risk analysis
All while keeping procurement teams in the loop through approval groups. No license required for external subcontractors to approve their quotes.
3. IT Services: Opportunity Reviews That Prevent Profit Leaks
Every new incwo sales opportunity triggers:
- Technical feasibility approval from engineering
- Resource allocation check from ops
- Auto-approved discounts under 5% via approval thresholds
With vacation delegation, approvers out sick? The system automatically reroutes to their backup without missing SLAs.
Setting Up Your Approval Superhighway
Here's the beautiful part - you're not building infrastructure from scratch. With Zapier, it's more like connecting existing Lego pieces:
- Hook Up the Apps: Connect ApproveThis and incwo in Zapier (takes 2 minutes)
- Pick Your Trigger: "New incwo contact" → "Create ApproveThis request" works for most teams
- Map Critical Fields: Drag-and-drop incwo data into ApproveThis templates
- Set Escalation Rules: Approval thresholds, groups, and delegation in ApproveThis
Pro tip: Start with one workflow (like client onboarding), nail it, then expand to purchase orders or project change requests.
Department-Specific Wins
Sales Teams
New incwo opportunity → Auto-approve standard discounts → Escalate exceptions to sales directors → Approved deals auto-update incwo → Commission calculations trigger instantly. No more "waiting on finance" delays.
Operations Teams
Vendor added in incwo → Approval request with 3-bid comparison → Consensus approval from procurement committee → Auto-PO generation upon approval. All tracked with real-time dashboards.
Finance Teams
Invoice approval thresholds auto-approve recurring payments under $5k → Flag duplicates using calculated fields → Route exceptions to AP managers with context. Month-end close stops being a horror show.
The Nuts and Bolts You Care About
While we're not here to drown you in feature lists, these combos matter:
- Email Approvals: External partners approve directly from inbox - no app access needed
- Conditional Routing: High-value clients get exec-level approvals automatically
- Audit Trails: Every approval decision time-stamped in both systems
And yes, it works with your existing incwo setup - no "rip and replace" nonsense.
Straight Talk for Skeptics
"But wait - won't this add more steps?" Actually, it replaces the messy parts:
- No more digging through incwo for approval context
- No more manual approval status updates
- No more "Who has the latest version?" file chaos
Your team still works in incwo like always - they just get automatic guardrails preventing costly oversights.
Getting Started Without the Headache
Pick one of these to tackle first:
- Client contract approvals
- Vendor onboarding
- Discount authorization
Set up your Zapier connection (seriously, it's easier than ordering DoorDash), map the key fields, and test with a small team. You'll be rolling it out company-wide within a month.
The Bottom Line for Grown-Up Businesses
ApproveThis + incwo isn't about adding red tape - it's about replacing the "wild west" of ad-hoc approvals with something that actually scales. For companies hitting that 50-5,000 employee sweet spot, it's the difference between process chaos and controlled growth.
Ready to stop being your team's human routing system? Get Started with ApproveThis or schedule a demo to see real-world workflows from companies like yours.
Integrate with incwo Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for incwo
Suggested workflows (and their Zapier components) for incwo
Create approval requests for new incwo contacts
When a new contact is created in incwo, an approval request is automatically created in ApproveThis to streamline verification and ensure proper contact approvals.
Zapier Components

Trigger
New Contact
Triggers when a new contact is created
Action
Create Request
Creates a new request, probably with input from previous steps.
Create incwo firm for new approval requests
When a new approval request is received in ApproveThis, a new firm is automatically created in incwo to keep records up to date. This integration simplifies firm management by linking approval processes with data entry. *Note: Setup appropriate field mapping between ApproveThis and incwo.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Firm
Creates a Firm
Request approval for new incwo opportunities
When a new opportunity is created in incwo, this automation sends an approval request via ApproveThis to ensure review before proceeding. This integration minimizes delays and maintains consistent opportunity evaluation.
Zapier Components

Trigger
New Opportunity
Triggers when a new opportunity is created
Action
Create Request
Creates a new request, probably with input from previous steps.
Create incwo tasks for completed approvals
When an approval request is completed in ApproveThis, a follow-up task is created in incwo to track subsequent actions. This automation streamlines post-approval processes and ensures timely task management.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Task
Creates a Task
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