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incwo Integration

ApproveThis manages your incwo Integration approvals.

April 17, 2025

Integration Category: Crm

When Bureaucracy Meets Business Growth

Let's be real - nobody got into business to play paperwork ping-pong. Yet here we are, with teams of 50-5,000 employees stuck chasing down approvals through email threads, sticky notes, and "hey, did you see that thing I sent you?" follow-ups. Enter the tag team you didn't know you needed: ApproveThis and incwo, connected through Zapier.

incwo's CRM and invoicing muscle combined with ApproveThis' approval automation creates what we like to call "adult supervision for grown-up businesses." It's not about adding more process - it's about making existing processes actually work while you focus on scaling.

Why This Combo Works Like a Worn-In Baseball Mitt

incwo keeps your client data and money moving. ApproveThis keeps decisions from getting stuck in limbo. Together through Zapier, they create closed-loop workflows where:

  • CRM actions trigger necessary approvals
  • Approvals automatically update business records
  • Everything's tracked without manual data entry

The magic sauce? Approvers only need ApproveThis access - no extra incwo licenses required. Perfect for involving external partners or cross-department teams without blowing your software budget.

Real-World Wins for Different Industries

1. Marketing Agencies: Client Onboarding That Doesn't Suck

When a new client gets added to incwo ($$$ opportunity alert!), ApproveThis automatically:

  • Routes contract approval to legal
  • Triggers scope review by account leads
  • Updates incwo with approval status using calculated fields for auto-discount approvals

No more "wait, did we agree to that 15% referral discount?" emails at 11 PM.

2. Construction Firms: Subcontractor Management That Actually Works

New vendor in incwo? Approval thresholds automatically escalate:

  • Sub-$10k bids to project managers
  • $10k-$50k to regional directors
  • 50k+ to CFO with auto-generated risk analysis

All while keeping procurement teams in the loop through approval groups. No license required for external subcontractors to approve their quotes.

3. IT Services: Opportunity Reviews That Prevent Profit Leaks

Every new incwo sales opportunity triggers:

  • Technical feasibility approval from engineering
  • Resource allocation check from ops
  • Auto-approved discounts under 5% via approval thresholds

With vacation delegation, approvers out sick? The system automatically reroutes to their backup without missing SLAs.

Setting Up Your Approval Superhighway

Here's the beautiful part - you're not building infrastructure from scratch. With Zapier, it's more like connecting existing Lego pieces:

  1. Hook Up the Apps: Connect ApproveThis and incwo in Zapier (takes 2 minutes)
  2. Pick Your Trigger: "New incwo contact" → "Create ApproveThis request" works for most teams
  3. Map Critical Fields: Drag-and-drop incwo data into ApproveThis templates
  4. Set Escalation Rules: Approval thresholds, groups, and delegation in ApproveThis

Pro tip: Start with one workflow (like client onboarding), nail it, then expand to purchase orders or project change requests.

Department-Specific Wins

Sales Teams

New incwo opportunity → Auto-approve standard discounts → Escalate exceptions to sales directors → Approved deals auto-update incwo → Commission calculations trigger instantly. No more "waiting on finance" delays.

Operations Teams

Vendor added in incwo → Approval request with 3-bid comparison → Consensus approval from procurement committee → Auto-PO generation upon approval. All tracked with real-time dashboards.

Finance Teams

Invoice approval thresholds auto-approve recurring payments under $5k → Flag duplicates using calculated fields → Route exceptions to AP managers with context. Month-end close stops being a horror show.

The Nuts and Bolts You Care About

While we're not here to drown you in feature lists, these combos matter:

  • Email Approvals: External partners approve directly from inbox - no app access needed
  • Conditional Routing: High-value clients get exec-level approvals automatically
  • Audit Trails: Every approval decision time-stamped in both systems

And yes, it works with your existing incwo setup - no "rip and replace" nonsense.

Straight Talk for Skeptics

"But wait - won't this add more steps?" Actually, it replaces the messy parts:

  • No more digging through incwo for approval context
  • No more manual approval status updates
  • No more "Who has the latest version?" file chaos

Your team still works in incwo like always - they just get automatic guardrails preventing costly oversights.

Getting Started Without the Headache

Pick one of these to tackle first:

  • Client contract approvals
  • Vendor onboarding
  • Discount authorization

Set up your Zapier connection (seriously, it's easier than ordering DoorDash), map the key fields, and test with a small team. You'll be rolling it out company-wide within a month.

The Bottom Line for Grown-Up Businesses

ApproveThis + incwo isn't about adding red tape - it's about replacing the "wild west" of ad-hoc approvals with something that actually scales. For companies hitting that 50-5,000 employee sweet spot, it's the difference between process chaos and controlled growth.

Ready to stop being your team's human routing system? Get Started with ApproveThis or schedule a demo to see real-world workflows from companies like yours.

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Integrate with incwo Integration and get 90 days of ApproveThis for free.

After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.

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Best Approval Workflows for incwo

Suggested workflows (and their Zapier components) for incwo

Create approval requests for new incwo contacts

When a new contact is created in incwo, an approval request is automatically created in ApproveThis to streamline verification and ensure proper contact approvals.

Zapier Components

incwo Logo

Trigger

New Contact

Triggers when a new contact is created

Action

Create Request

Creates a new request, probably with input from previous steps.

Create incwo firm for new approval requests

When a new approval request is received in ApproveThis, a new firm is automatically created in incwo to keep records up to date. This integration simplifies firm management by linking approval processes with data entry. *Note: Setup appropriate field mapping between ApproveThis and incwo.*

Zapier Components

Trigger

New Request

Triggers when a new approval request workflow is initiated.

incwo Logo

Action

Create Firm

Creates a Firm

Request approval for new incwo opportunities

When a new opportunity is created in incwo, this automation sends an approval request via ApproveThis to ensure review before proceeding. This integration minimizes delays and maintains consistent opportunity evaluation.

Zapier Components

incwo Logo

Trigger

New Opportunity

Triggers when a new opportunity is created

Action

Create Request

Creates a new request, probably with input from previous steps.

Create incwo tasks for completed approvals

When an approval request is completed in ApproveThis, a follow-up task is created in incwo to track subsequent actions. This automation streamlines post-approval processes and ensures timely task management.

Zapier Components

Trigger

A Request Is Approved/Denied

Triggers when a request is approved or denied.

incwo Logo

Action

Create Task

Creates a Task