ApproveThis manages your The Events Calendar Integration approvals.

Let's cut through the corporate jargon: managing event approvals sucks. You've got marketing teams submitting last-minute webinar requests, sales reps trying to lock down customer dinners, and HR scrambling to approve holiday parties. Meanwhile, your Events Calendar looks like a game of Jenga where every block is labeled "URGENT." This isn't workflow management - it's crisis management.

Why This Integration Isn't Just Another Zap

ApproveThis and The Events Calendar through Zapier isn't about connecting apps - it's about connecting how work actually gets done. While The Events Calendar organizes what happens, ApproveThis controls who decides what happens. Together, they create an actual system instead of a series of panicked Slack messages.

Where Other Tools Fall Short

The Events Calendar is great at telling people when things are happening. ApproveThis is great at deciding whether those things should happen at all. Most companies try to bridge this gap with:

• CC'ed email chains that get buried
• Shared spreadsheets that nobody updates
• "Just ask Sarah" processes that fail when Sarah takes PTO

This integration kills those workarounds. Permanently.

Real-World Fixes for Actual Business Problems

Let's look at how this plays out for teams that actually need to get work done:

For Marketing Teams: No More Shadow Events

Picture this: Your content team submits a webinar through The Events Calendar → ApproveThis automatically routes it to the CMO, legal, and facilities → Approval triggers calendar publication and resource allocation.

Actual result: That "quick little webinar" doesn't accidentally book over the earnings call because legal spotted a compliance issue early.

For Operations: Budgets That Actually Mean Something

Here's the magic: Set approval thresholds so that any event over $5k gets auto-routed to finance. Use calculated fields to show total QTD event spend in the approval request itself. Now your "Summer Mixer" doesn't mysteriously become a Vegas offsite.

For Distributed Teams: Approval Continuity

Your London office submits an event → Needs New York approval → But it's 3 AM there. Vacation delegation automatically reroutes to the backup approver. The show goes on without anyone pulling an all-nighter.

The Nuts and Bolts Setup (Without the Nuts and Bolts Boring)

Setting this up takes less time than your average status meeting:

1. Connect both apps in Zapier (here's the Zapier link - you're welcome)
2. Pick your triggers: New event? Cancelation? Approval status change?
3. Map the important stuff: Event budgets → Approval thresholds, stakeholders → approval groups
4. Test with a real event request (Pro tip: Use something low-stakes like a fire drill test)

Critical note: Approvers don't need Events Calendar licenses. Huge win when dealing with external vendors or cross-company teams where you don't want to manage 50+ tool licenses.

Four Ways This Actually Works Day-to-Day

Beyond the basic "approve and post" workflow, here's where this gets interesting:

1. The Preemptive Strike

Use case: Any new event in The Events Calendar triggers an approval request before it goes public. Marketing example: That product launch event can't be scheduled until legal approves the messaging.

2. The Cleanup Crew

Cancel an event in The Events Calendar → Auto-generates an approval request to verify the cancelation. Prevents accidental deletions and ensures proper comms to attendees.

3. The Paper Trail

Approved an offsite team-building axe-throwing event? The Zap can auto-update the calendar event with approved budget, vendor contacts, and liability waivers. HR loves this. Lawyers tolerate it.

4. The Accountability Layer

Every approval/rejection gets logged with timestamps and comments. When someone asks "Who approved this all-hands meeting during the World Cup final?" - you've got answers.

Department-Specific Wins

How different teams actually benefit:

HR & Facilities

Problem: Every department thinks they're the only ones booking the conference room.
Fix: Auto-route room requests through facilities approval with real-time calendar checks.

Sales Enablement

Problem: Field teams scheduling customer dinners without checking deal stage appropriateness.
Fix: Auto-require sales leadership approval for any event tagged "Enterprise Account".

Executive Assistants

Problem: Leadership calendar changes breaking carefully crafted schedules.
Fix: Any exec calendar change triggers approval checks with delegation fallbacks.

Keeping It Human

Important note: This isn't about creating more red tape. Use features like:

• Approval thresholds: Only escalate what needs escalating
• Conditional logic: Skip unnecessary approvers
• Email approvals: Let people decide without logging into Yet Another Tool

The goal? Fewer meetings about meetings. Less chasing down signatures. More actual work happening.

Why This Beats "Just Using Sharepoint"

Let's be real - most companies try to handle this through:

✘ Shared calendars with edit access for everyone (chaos)
✘ Monthly planning meetings (outdated by Tuesday)
✘ That one overworked EA who somehow keeps it all in their head (not scalable)

This integration actually scales as your company grows from 50 to 5,000 people. New office in Berlin? Add regional approval groups. Went public? Automatically route all investor events to legal. Simple.

The Bottom Line

If your event planning process involves any of these phrases:

- "I thought you approved that!"
- "Wait, that's happening tomorrow?"
- "Who authorized this budget?!"

...then you're not managing approvals - you're managing crises. This integration flips that script.

Next Steps That Don't Suck

Option 1: Grab a free ApproveThis trial and connect it to your existing Events Calendar in 15 minutes.
Option 2: Book a quick demo where we'll show how to automate your most annoying approval process.

Pro tip: Bring your messiest current workflow. We live for this stuff.