
ApproveThis manages your Whippy Integration approvals.
April 22, 2025
Integration Category: Communication
When SMS Meets Approval Chaos
Let's cut through the corporate speak: your approval processes probably suck. You've got campaigns stuck in limbo, sales leads rotting in inboxes, and that "urgent" document from legal? Still waiting on Greg from accounting to click a button. This is why pairing ApproveThis with Whippy isn't just nice – it's survival mode for companies tired of playing broken telephone with their own decisions.
Why This Combo Works (When Others Don't)
Whippy's the hammer – it smashes communication silos with shared SMS. ApproveThis is the scalpel – it surgically removes approval bottlenecks. Together? You get real-time decisions that actually connect to real-world actions. No more "I approved it last week, why hasn't anything happened?" meetings.
The Nerd Stuff That Matters
ApproveThis doesn't just send emails – it structures chaos. Think conditional approvals (under $5k? Auto-approve), delegation when Karen's on vacation, and calculated fields that prevent junior staff from accidentally approving a fleet of Lamborghinis. Whippy keeps the entire team on the same SMS page, whether they're in Slack, email, or actually doing their jobs.
Use Cases That Don't Put People to Sleep
1. Sales Teams: Stop Leaving Money on the Table
Scenario: New lead comes into Whippy via SMS. Your rep thinks it's solid, but needs manager sign-off before offering a demo.
Old Way: Forward email -> Manager ignores it -> Lead goes cold -> Everyone blames "the process"
Integration Fix: Whippy detects new lead -> ApproveThis pings manager via SMS with one-click approve/deny -> Approved? Whippy auto-schedules demo. Denied? Sales lead gets gentle letdown template. Example: SaaS companies using this cut lead response time from 48 hours to 19 minutes.
2. Marketing: Launch Campaigns Without the Paperwork
Scenario: Campaign draft in Whippy needs legal/compliance approval before blasting 100k texts.
Old Way: Email threads with 12 people, 3 versions of the copy, and someone always misses the final edit.
Integration Fix: Whippy campaign created -> ApproveThis routes to legal + compliance + CMO in sequence -> Each gets SMS with preview link -> Any rejections restart the cycle. Example: E-commerce brands using this reduced campaign launch delays by 83% during holiday crunches.
3. Customer Success: Turn Complaints Into Revenue
Scenario: High-value client texts a complaint via Whippy that requires account credit approval.
Old Way: Support agent begs manager for approval via Slack -> Manager misses message -> Client churns.
Integration Fix: Whippy tags message as "Urgent" -> ApproveThis notifies CS director via SMS with pre-calculated credit options -> Approval triggers Whippy auto-response with resolution. Example: Hospitality companies using this recovered 92% of at-risk accounts last quarter.
Setup That Doesn't Require an IT Degree
Using Zapier, connect ApproveThis + Whippy in 8 minutes flat:
- In Zapier, choose Whippy as trigger (new lead, campaign draft, etc.)
- Pick ApproveThis action – map Whippy data to approval fields
- Set approval rules: Who needs to sign off, thresholds, deadlines
- Connect back to Whippy – approved? Trigger SMS blast. Denied? Log reason.
Pro tip: Use ApproveThis' calculated fields to auto-approve small credits/orders, saving human brainpower for actual fires.
Why Your CFO Will High-Five You
Approval groups mean you're not paying for extra Whippy seats – vendors/clients approve via email/SMS without needing logins. Thresholds prevent junior staff from accidentally approving that $250k "test" campaign. And real-time tracking means no more weekly "status update" meetings that could've been a Slack emoji.
Teams That Actually Benefit (Beyond Just "Everyone")
Field Service: Tech finishes job -> Texts photos via Whippy -> ApproveThis pings manager for client billing approval -> Invoice goes out before the van leaves the driveway.
Healthcare: Patient texts appointment request -> Approval rules check provider availability -> Auto-confirm via SMS or offer alternatives.
Logistics: Driver reports delay via Whippy -> ApproveThis calculates penalty fees -> Automatically notifies client with updated ETA and discount offer.
No, This Isn't "Just Another Integration"
ApproveThis + Whippy works because it respects how people actually communicate (texts) while enforcing actual business rules (approvals). It's not about replacing humans – it's about stopping the "I thought YOU approved that?" chaos that makes everyone look incompetent.
Time to Kill the Approval Bottleneck
You've got two options: Keep letting Greg hold your campaigns hostage, or connect Whippy and ApproveThis in Zapier. One path leads to another quarter of missed deadlines. The other gets you home in time for dinner.
Ready to stop being the approval bottleneck? Get a demo or start your free trial. (Pro tip: Our approval workflows take under 3 minutes to set up. Greg's lunch breaks are longer than that.)
Integrate with Whippy Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Whippy
Suggested workflows (and their Zapier components) for Whippy
Send a campaign for new approval requests
When a new approval request is initiated in ApproveThis, this automation triggers Whippy to send a campaign. It streamlines the process by ensuring approval requests drive timely campaign messaging. *Note: Configure the campaign settings in Whippy as needed.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send a Campaign
Creates and sends an SMS campaign.
Create approval request for new campaigns
This automation creates an approval request in ApproveThis whenever a new campaign is created in Whippy. It helps teams gain oversight and validate campaign launches efficiently. *Note: Adjust approver settings in ApproveThis based on your workflow.*
Zapier Components

Trigger
Campaign Created
Triggers when a new campaign is created in Whippy.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval request for new leads
Trigger an approval workflow in ApproveThis when a new lead is created in Whippy. This automation enables managers to quickly review and approve incoming leads, ensuring quality control. *Note: Customize the request parameters in ApproveThis for optimal lead vetting.*
Zapier Components

Trigger
New Lead
Triggers when a new lead is created in Whippy.
Action
Create Request
Creates a new request, probably with input from previous steps.
Update contact for completed approvals
When an approval request is completed in ApproveThis, this automation updates the related contact in Whippy. It ensures that contact details reflect the latest approved changes, improving data accuracy. *Note: Map approval outcomes to contact fields accordingly.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Update a Contact
Updates an existing contact.
You'll ❤️ these other ApproveThis integrations
-
Arbox
Published: April 17, 2025Arbox is an all-in-one management platform for fitness, wellness, teaching, and course businesses, designed to streamline their operations and grow their business.
-
Wonderchat
Published: April 17, 2025Wonderchat is a no code chatbot platform builder that lets you build custom AI-powered chatbots for your sites in less than 5 minutes.
-
ConversionCow
Published: April 17, 2025ConversionCow boosts your website with timely, tailored sales messages, vastly improving lead generation.