ApproveThis manages your ViralSweep Integration approvals.

Let’s get real: running viral contests is supposed to be fun, not a logistical nightmare. Between vetting entries, coordinating approvals, and trying to actually run your business, most marketing teams end up looking like they’re herding cats. Enter the combo of ApproveThis and ViralSweep – two tools that turn “approval chaos” into something that actually works.

Why This Integration Isn’t Just Another Zap

ViralSweep’s great at getting entries. ApproveThis is great at getting decisions made. Together? They fix the broken middle part where campaigns get stuck in email threads or forgotten Slack channels. Think of it as adding a decision-making engine to your contest machine.

The Nerd Stuff (Made Simple)

When a new entry hits ViralSweep, Zapier pings ApproveThis to start an approval workflow. Your team gets notified via email (no logins required), clicks approve/deny, and the result syncs back automatically. No spreadsheets. No “wait, was this approved?” follow-ups. Just a clean paper trail.

Real Teams Using This Right Now

Ecommerce teams: Imagine auto-approving entries that hit certain criteria (like sharing on social), while flagging sketchy ones for review. Launch flash sales faster because legal’s already signed off on the winner selection process.

Event companies: 500 entries for that VIP festival pass? Set approval thresholds so only entries with 10+ social shares get fast-tracked. The rest get reviewed manually – without overwhelming your team.

Agencies: Client needs to approve contest winners but keeps ghosting? Approval reminders auto-escalate to their VP after 24 hours. Suddenly everyone’s responsive.

Features You’ll Actually Use

Email approvals: External judges or clients? They approve via email without needing a ViralSweep login. No more “I forgot my password” delays.

Approval thresholds: Auto-approve entries with 10+ Instagram shares? Deny ones from banned domains instantly? Set it once and let it run.

Vacation coverage: Karen from legal is out? Requests auto-reassign to her backup. No campaign delays.

Setting This Up (Before Your Next Coffee)

1. Connect ViralSweep and ApproveThis in Zapier (takes 3 minutes)
2. Build your approval rules in ApproveThis: Who needs to approve what, in what order, with what conditions
3. Test with real entries (pro tip: use a $5 Starbucks giveaway as your guinea pig)

Where Teams Get Stuck (And How to Avoid It)

Problem: Legal wants to review every single entry
Fix: Use calculated fields to auto-flag entries with specific keywords for legal review. Everything else gets auto-approved.

Problem: Entries stuck because approver left the company
Fix: Approval groups with fallback approvers. No single point of failure.

Why Your CFO Will High-Five You

External judges? Clients? They don’t need ViralSweep licenses to approve entries. For companies running 50+ contests/year, that’s thousands saved on unnecessary seats. Plus, faster approvals mean you can actually hit those campaign ROI targets.

The Unsexy Benefits Everyone Forgets

Audit trails that hold up in court (important for regulated industries). Version control for approval rules as campaigns evolve. Plus, the ability to prove to leadership that yes, the contest approval process is actually under control for once.

When Not to Use This

If you’re running one-off contests with 10 entries, this is overkill. But if you’re managing multiple concurrent campaigns with complex rules (or compliance needs), it’s borderline irresponsible not to automate.

Your Move

ApproveThis isn’t another tool – it’s your escape hatch from approval gridlock. Pair it with ViralSweep via Zapier and you might actually enjoy running contests again. Or at least stop dreading them.

Ready to stop being a human routing bot? Get Started with ApproveThis or schedule a 15-minute demo to see live examples from other ViralSweep users.