
ApproveThis manages your LicitaLab Integration approvals.
April 17, 2025
Integration Category: Sales Crm
When Approval Bottlenecks Kill Opportunities
Let's cut to the chase: bidding processes suck. Between tracking opportunities in LicitaLab and getting internal sign-offs, most teams waste more time on paperwork than actually crafting winning proposals. ApproveThis fixes that by turning LicitaLab's tracked opportunities into automated approval workflows that move at the speed of business.
While LicitaLab helps you find opportunities, ApproveThis ensures you never miss deadlines because Karen from legal took a three-martini lunch. Together, they create a closed-loop system where new bids trigger instant approval chains, stakeholder feedback gets documented automatically, and your team actually looks competent during crunch time.
Why This Integration Doesn't Just "Work" - It Actually Solves Shit
LicitaLab's great at what it does - tracking public tenders, private RFPs, and everything in between. But let's call out the elephant in the room: it's not built for cross-functional collaboration. The moment you need sign-offs from finance, legal, or external partners, you're stuck playing email tennis with PDF attachments.
ApproveThis brings three killer advantages to the table:
- No license headaches: External partners can approve/reject directly via email without needing a LicitaLab login (or seeing your internal notes)
- Automatic escalation: Set bid value thresholds where high-stakes opportunities jump the approval queue
- Audit trails that don't lie: Every comment, revision, and decision timestamped for when clients inevitably ask "why did this take so long?"
Real-world example: A Madrid-based construction firm cut their bid submission time from 14 days to 72 hours by connecting LicitaLab tracked projects to ApproveThis workflows. Finance auto-approves bids under €50K, legal only gets looped in for high-risk contracts, and the CEO gets a final say on strategic accounts - all without a single status meeting.
Use Cases That Don't Put People to Sleep
1. Government Contracting Teams
Public sector bids live and die by compliance deadlines. Connect LicitaLab to ApproveThis to:
- Auto-route new tenders to compliance officers based on submission complexity
- Attach mandatory docs (certifications, tax forms) directly to approval requests
- Trigger Zapier alerts in Teams/Slack when critical path approvals stall
2. Consulting Firms Chasing RFPs
Partners hate babysitting proposal approvals. Set up calculated fields that:
- Auto-calculate projected margins based on scope inputs
- Flag opportunities requiring non-compete reviews
- Assign approvers based on client industry verticals
3. Procurement Teams Managing Vendor Bids
Stop letting supplier bids collect dust in inboxes. Use ApproveThis' Zapier integration to:
- Convert new LicitaLab-tracked RFQs into vendor-specific approval chains
- Apply conditional routing (e.g., >€100K bids go straight to procurement directors)
- Auto-archive rejected bids with compliance rejection reasons logged
Setting This Up Without Losing Your Mind
Here's the 3-step process even your least tech-savvy sales director can handle:
- Connect via Zapier: Create a Zap using LicitaLab's "New Opportunity Followed" trigger
- Map critical fields: Pull LicitaLab's opportunity value, deadline, and scope notes into ApproveThis' calculated fields
- Set escalation rules: Configure thresholds where high-value bids bypass junior approvers
Pro tip: Use ApproveThis' vacation delegation feature to avoid approval blackouts during holiday seasons. Nothing kills momentum like waiting for someone's Maui return.
Why This Isn't Just Another "Integration"
Most workflow tools just shuffle digital paperwork. What makes this combo different:
For Sales Teams:
Stop promising clients "I'll get back to you after internal reviews." Real-time approval tracking means giving prospects definitive answer dates instead of corporate shrugs.
For Legal/Compliance:
Attach redlined contracts directly to approval requests instead of hunting through email threads. Version control matters when regulators come knocking.
For Finance:
Auto-approve repeat bids under pre-negotiated terms. Only get pinged for exceptions that actually need your attention.
When to Use This vs. Doing Nothing
This integration makes sense if:
- You lose >5% of bids to missed deadlines
- Stakeholders regularly complain about "lack of visibility"
- Your approval chains involve 3+ departments
It's overkill if:
- You're a solo shop where all decisions happen in someone's head
- Your "approval process" is CC'ing the CEO on every email
Bottom Line: Stop Leaving Money on the Table
LicitaLab helps you find opportunities. ApproveThis ensures you actually capitalize on them. Together, they turn your bid process from a liability into a competitive advantage.
Ready to stop being the team that "almost" wins? Get started with ApproveThis or schedule a 15-minute demo to see how real companies automate approval chaos.
P.S. If you're still manually tracking approvals in spreadsheets, we can't be friends.
Integrate with LicitaLab Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for LicitaLab
Suggested workflows (and their Zapier components) for LicitaLab
Create approval requests for new followed opportunities
Manually tracking followed opportunities can slow decision-making. This integration creates an approval request in ApproveThis each time a new opportunity is followed in LicitaLab, streamlining the review process and accelerating approvals. *Note: Verify that all necessary data fields are correctly mapped between LicitaLab and ApproveThis.*
Zapier Components

Trigger
New Opportunity Being Followed
Triggers when a new opportunity is followed on the app.
Action
Create Request
Creates a new request, probably with input from previous steps.
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