When Your CRM Needs Adult Supervision
Let's be real - CRMs like VCC Live are great at managing customer interactions, but they weren't built to handle the messy reality of business approvals. While your team's closing deals and logging calls in VCC Live, you're probably juggling spreadsheets, Slack threads, and "Hey, did you approve that?" follow-up emails. That's where ApproveThis comes in like a bouncer at a club - it keeps the approval process moving without letting things turn into a free-for-all.
Through Zapier, these two platforms hand off tasks like baton changes in a relay race. VCC Live handles customer data and communications, while ApproveThis manages the decision-making behind the scenes. The result? Fewer dropped balls and more closed deals.
Why This Combo Works Better Than Duct Tape Solutions
Most companies between 50-5,000 employees try to hack their CRMs into approval systems using custom fields and email alerts. It works until your first audit - or until three managers claim they never saw the request. The ApproveThis/VCC Live integration through Zapier fixes this by:
- Turning VCC Live triggers into structured approval workflows
- Keeping an audit trail that actually makes sense to non-technical stakeholders
Bonus: Approvers only need ApproveThis access - no extra VCC Live licenses required. This saves money and headaches when working with external partners or cross-department teams.
Real-World Uses That Don't Suck
1. Call Center Compliance Made Less Painful
When a new disposition gets logged in VCC Live, ApproveThis can automatically:
- Route sensitive cases to legal/compliance teams
- Escalate high-risk customer issues based on dollar amounts
- Bypass approval for routine cases using thresholds
Example: A telecom company uses calculated fields to auto-flag any customer credit over $500. These get routed to a director, while smaller approvals go straight to team leads. Result? 30% faster resolution on high-priority cases.
2. User Permissions That Don't Keep IT Up at Night
Every new VCC Live user creation can trigger:
- Multi-step approval chains (manager → IT → security)
- Automatic access reviews during vacations
- Role-based permission templates
HR Tech Case: A SaaS company reduced license overages by 40% using approval groups. Now department heads must approve any new VCC Live user before IT provisions access.
3. Keeping Sales and Legal From Hating Each Other
When ApproveThis approvals happen, they can update VCC Live records to:
- Push contract terms to CRM fields
- Auto-close lost deals with proper disposition
- Trigger follow-up sequences based on approval type
Enterprise Sales Example: A medical device company cut contract review time by routing VCC Live opportunities through legal approval whenever "custom terms" field appears. Legal team gets context without logging into CRM.
Setup That Won't Make You Want to Cry
1. In Zapier, choose VCC Live as your trigger app
2. Pick an event like "New Disposition" or "User Created"
3. Connect ApproveThis as your action app
4. Map critical VCC Live fields to approval requests
5. Test with a $0 transaction before going live
Pro Tip: Use ApproveThis' calculated fields to auto-approve routine VCC Live entries. Example: Any customer request under $1k with "standard" disposition skips human review.
Who Actually Benefits From This?
Operations Teams
Stop playing approval detective. Real-time dashboards show exactly where each VCC Live-related request is stuck. Vacation delegation means no more "Waiting for Bob" delays.
Compliance Officers
Every approval decision ties back to specific VCC Live records with full audit trails. Conditional workflows automatically flag high-risk interactions for extra scrutiny.
Finance Departments
Approval thresholds prevent rogue spending by auto-escalating large VCC Live-related expenses. Calculated fields apply discount approvals directly to CRM opportunities.
Why This Isn't Just Another Integration
While VCC Live handles customer interactions, ApproveThis manages the decisions behind them. Together through Zapier, they create closed-loop processes where:
- CRM data triggers approvals
- Approvals update CRM records
- Everything's tracked in one damn place
Unlike clunky CRM plugins, this combo works across departments. Marketing can approve campaign dispositions while sales handles contract approvals - all using the same system.
Getting Started Without the BS
1. Grab an ApproveThis trial
2. Connect to VCC Live via Zapier in <15 minutes
3. Start with one high-pain approval process
4. Expand as people stop complaining
No need to boil the ocean. Most teams see value from their first automated workflow, like VCC Live user approvals or contract reviews.
Still Using Email Threads for Approvals?
Let's be honest - your current process probably looks like:
🔄 Email chains that mutate like a bad game of telephone
🔍 CRM data scattered across spreadsheets and PDFs
🕒 Managers wasting hours chasing decisions
The ApproveThis/VCC Live combo through Zapier fixes this by keeping approvals tied to actual business data. It's not magic - just smarter workflow design.
Next step: Book a 15-minute demo showing how to clean up your messiest approval process.
Integrate with VCC Live Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for VCC Live
Suggested workflows (and their Zapier components) for VCC Live
Create approval request for new dispositions
When a new disposition is created in VCC Live, this integration creates an approval request in ApproveThis to streamline review processes. It automatically routes the disposition for validation and further action. *Note: Configure field mapping for disposition details.*
Zapier Components

Trigger
New Disposition
Triggers when a new disposition is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Update entity on new approval request
When a new approval request workflow is initiated in ApproveThis, this integration updates an existing entity in VCC Live to reflect the approval status. It keeps records aligned with the latest decision outcomes. *Note: Ensure correct entity identification in VCC Live.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Update Entity
Update an existing entity (record) in the given project.
Create approval request for new users
When a new user is created in VCC Live, this integration triggers an approval request in ApproveThis for further validation. It helps maintain data integrity by verifying user details before processing. *Note: Customize approval criteria if needed.*
Zapier Components

Trigger
User Created
Triggers when a User (of any kind) is created in VCC.
Action
Create Request
Creates a new request, probably with input from previous steps.
You'll ❤️ these other ApproveThis integrations
-
FoodStorm
Published: April 17, 2025FoodStorm is a catering software system that will automate your processes, generate more sales and delight your customers
-
Boon
Published: April 17, 2025Boon is a social recruiting network that lets businesses engage and hire the right candidates faster through intelligent social referrals.
-
SubcontractorHub
Published: April 17, 2025SubcontractorHub is a CRM and design measurement tool for Roofing Contractors and Organisations.