
ApproveThis manages your MOBIT Integration approvals.
April 17, 2025
Integration Category: Marketing Automation
When Approval Automation Meets Mobile Marketing Muscle
Let's cut through the buzzwords: you're here because your approval processes are slowing down real work, and your marketing team needs to move faster than "approved by committee" allows. That's where smashing together ApproveThis (the approval ninja) and MOBIT (the SMS/mobile marketing beast) creates something actually useful.
Think of it this way – MOBIT lets you launch mobile campaigns that need to happen now (flash sales, event alerts, limited offers). ApproveThis stops those campaigns from getting stuck waiting for Karen in accounting to check her email. Together? You get campaigns that move at internet speed without bypassing necessary checks.
No More Playing Telephone Between Teams
Here's the ugly truth most vendors won't say: most software integrations are just digital duct tape. This one's different because it solves three specific headaches:
- Campaigns move at the speed of approval: Automatically trigger approval requests when MOBIT campaign milestones hit
- Zero license headaches: Approvers don't need MOBIT logins – works with clients, contractors, execs who hate new software
- Mobile-first doesn't mean process-last: Keep compliance/legal happy without making marketers jump through spreadsheets
Real-World Example: Retail Chain Edition
Picture a 200-store retailer using MOBIT for SMS blasts. Their old process: Marketing drafts offer → Email legal → Wait 3 days → Miss deadline → Repeat. With ApproveThis integration:
MOBIT detects 500+ clicks on a test campaign → Auto-creates approval request in ApproveThis → Legal gets email with campaign details and ONE-CLICK approve/deny → Approved campaign automatically scales up. All while the marketing team is still in their morning standup.
Two Killer Use Cases (That Don't Suck)
1. "Shut Up and Take My Money" Approvals
The Setup: When a MOBIT campaign hits its goal (ex: 1000 clicks), automatically create an approval request to increase budget or expand the campaign.
Who Cares: E-commerce teams running flash sales. Now when a test campaign performs well, they can get instant approvals to double the budget without manual begging.
2. Approval Paper Trails That Actually Work
The Setup: New ApproveThis request created? Automatically update MOBIT contact records with approval status and notes.
Who Cares: Healthcare orgs using SMS for patient comms. Now every message campaign has automatic records showing proper approvals – crucial for compliance audits.
Setting This Up Without Losing Your Mind
We've all seen "easy integrations" that require a PhD. Here's the real deal:
- Connect both apps to Zapier (15 mins tops)
- Pick your trigger in MOBIT (campaign goal hit, new contact group, etc.)
- Map the key data to ApproveThis fields (budget amount, campaign details)
- Set approval rules (who needs to sign off, thresholds, deadlines)
Pro tip: Use ApproveThis' calculated fields to auto-flag campaigns needing exec review. Example: If MOBIT campaign budget exceeds $5k, route to CFO automatically.
Why Your Teams Will Actually Like This
Marketing Teams
Stop being the nag who forwards emails saying "Can you approve this?" every 2 hours. MOBIT campaigns trigger approvals automatically, with all context attached. Plus, get real-time dashboards to prove campaigns are waiting on others, not you.
Legal/Compliance
Approve via email without logging into Yet Another System™. Every approved/denied request auto-updates MOBIT records, creating an audit trail that doesn't require digging through inboxes.
Finance
Set approval thresholds so small campaigns don't waste your time. But if MOBIT data shows a campaign trending over budget, ApproveThis escalates it immediately – no surprises at month-end.
The "Oh, That's Clever" Features
Beyond basic approvals, this combo does work you wouldn't expect:
Vacation Coverage That Doesn't Blow Up Campaigns: ApproveThis automatically reroutes approvals when someone's OOO. No more finding out your approver is hiking the Andes when your campaign is live.
Approval SLAs You Can Actually Track: Real-time dashboards show which MOBIT campaigns are stuck in approval limbo. Great for agencies reporting to clients.
Compliance Without the Papercuts: Auto-archive approved MOBIT campaigns with full context – who approved it, when, and why. Perfect for industries like healthcare or finance.
Let’s Get Real About Limitations
We’re not here to sell you magic beans. This integration rocks for:
- Companies using MOBIT for time-sensitive mobile campaigns
- Teams needing clear approval chains (especially with external partners)
- Orgs where compliance isn't optional
It’s not for companies that approve everything via Slack emojis. And you’ll still need human judgment – this just removes the logistical crap.
Your Move
If you’re still manually herding approvals for MOBIT campaigns, you’re leaving speed and accountability on the table. The setup takes less time than your next pointless Zoom meeting.
Get started with ApproveThis, connect it to MOBIT via Zapier, and start approving campaigns like it’s 2024 instead of faxing forms around the office.
Or, if you prefer someone else does the heavy lifting, book a demo and we'll show you how other teams ditched approval chaos.
Integrate with MOBIT Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for MOBIT
Suggested workflows (and their Zapier components) for MOBIT
Create ApproveThis requests for MOBIT campaign goal achievements
Ensure every marketing effort yields the necessary approvals by creating a new ApproveThis request whenever a contact achieves a campaign goal in MOBIT. This automation streamlines communication between your marketing and approval teams, driving efficiency by ensuring all key milestones are recognized and acted upon timely.
Zapier Components

Trigger
Goal Achieved
Triggers when a contact achieves a designated goal in a campaign.
Action
Create Request
Creates a new request, probably with input from previous steps.
Update MOBIT contacts for new ApproveThis requests
Maintain up-to-date contact information seamlessly by updating MOBIT whenever a new request is initiated in ApproveThis. This integration ensures all contacts involved in approval processes receive timely updates and maintains efficient user management within your contact database.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create or Update Contact
Creates or updates a contact given their mobile number, email or contact ID.
You'll ❤️ these other ApproveThis integrations
-
Hexowatch
Published: April 17, 2025Hexowatch is your AI sidekick to monitor any website for visual, content, source code or data changes.
-
FireBox
Published: April 17, 2025FireBox is a WordPress Popup Builder Plugin that helps you convert your visitors into subscribers and customers with eye-catching popups.
-
iPost
Published: April 17, 2025iPost is an advanced Email Service Provider (ESP) built for the Digital Marketer’s growing demands for data and hyper-personalization.