
ApproveThis manages your Autoklose Integration approvals.
April 17, 2025
Integration Category: Email
When Approval Management Meets Sales Automation
Let's cut through the noise: approval bottlenecks suck. Especially when your sales team's email campaigns are stuck waiting for legal sign-off or your marketing leads are rotting in someone's inbox. That's why connecting ApproveThis and Autoklose through Zapier isn't just convenient - it's a straight-up productivity hack for teams tired of playing email tag.
Autoklose handles the heavy lifting of email outreach - sending sequences, tracking opens, managing lists. ApproveThis brings order to approval chaos with structured workflows, multi-step sign-offs, and real-time tracking. Combine them? You get campaigns that move at the speed of business, not bureaucracy.
Why This Combo Works For Teams That Hate Waiting
Mid-sized companies (50-5k employees) aren't startups anymore, but they're not enterprises either. You need processes that scale without red tape. Here's where this integration shines:
For Sales Teams:
Your AE just got a hot lead to open a proposal email. Normally, they'd Slack the manager, who emails legal, who CCs finance... Instead, Autoklose triggers an approval workflow the second that email gets opened. Decision-makers approve/deny directly from their inbox via ApproveThis' email-based approvals. Deal keeps moving.
For Compliance Teams:
New GDPR request comes through? ApproveThis automatically adds the contact to Autoklose's do-not-email list post-approval. No manual data entry, no "Oops we missed one" fines.
For Marketing Ops:
Campaign performing weirdly well? Set approval thresholds in ApproveThis to auto-approve budget increases under $5k, but require CMO sign-off for anything higher. All triggered by Autoklose engagement metrics.
Real-World Workflows That Don't Feel Like Robot Nonsense
These aren't hypotheticals - these are actual Zaps we've seen teams build:
1. The "Hot Lead" Triage System
When Autoklose detects an email open (especially for high-value offers), ApproveThis:
- Creates an approval request with lead details
- Routes to sales manager + legal based on deal size
- Auto-approves if lead matches ideal customer profile
Result: Enterprise sales teams cut approval time for demo requests from 2 days to 4 hours.
2. The Compliance Force Field
When someone requests to be unsubscribed via ApproveThis (think: legal/compliance teams managing opt-outs):
- Autoklose adds them to Do Not Email lists across all active campaigns
- Approvers don't need Autoklose logins - just email
Result: One healthcare client reduced compliance violations by 82% in Q1.
3. The Budget Sentinel
When Autoklose campaigns hit performance thresholds:
ApproveThis calculates ROI using dynamic fields, then either:
- Auto-approves budget increases under $10k
- Escalates to CMO with real-time metrics
Result: A SaaS company scaled ad spend 300% without adding approval bottlenecks.
Setup That Doesn't Require a PhD in Zapier
Here's the cheat code:
- Connect both apps to Zapier (15 minutes max)
- Pick your trigger from Autoklose (email opened, campaign paused, etc.)
- Map key data points to ApproveThis fields (deal size, contact info, etc.)
- Set approval rules (thresholds, approvers, escalation paths)
Pro tip: Use ApproveThis' calculated fields to auto-score leads based on Autoklose engagement data. High score? Fast-track approval. Low score? Maybe don't bother your busy execs.
Why Your Finance Team Will Secretly Love This
Approval thresholds are the unsung hero here. Set rules like:
"Auto-approve any campaign budget under $2,500 if email open rate >35%" or "Require CFO approval for any upsell offers over $50k".
Translation: Finance maintains control without becoming a human bottleneck. Plus, ApproveThis' audit trails mean no more "Who approved this?!" forensic accounting.
The Hidden Perk Your IT Team Cares About
External approvers (clients, vendors, agencies) don't need Autoklose licenses. They get email approvals from ApproveThis, click approve/reject, done. No new logins, no license fees, no password reset tickets.
When To Use This Combo (And When Not To)
Good fit if:
- You have multiple teams touching campaigns (sales, marketing, legal)
- Compliance requirements keep you up at night
- Deals get stuck waiting for approvals
Not so good if:
- You're a 5-person startup where everyone shares one email account
- Your "approval process" is yelling across the office
Bottom Line for Busy Teams
ApproveThis + Autoklose via Zapier is about eliminating two types of waste:
1. Time wasted chasing approvals
2. Money wasted on unmonitored campaigns
It's not magic - it's just connecting systems that should've been talking anyway. The result? Fewer meetings about approvals, more meetings about hitting targets.
What To Do Next (No Salesy BS)
If you've got Autoklose running campaigns and any of these sound familiar:
- "Who approved this email?!"
- "Why are we spamming unsubscribed leads?"
- "The deal's dead because legal took 3 weeks to review"
Then either:
A) Grab a free ApproveThis trial and connect it yourself
B) Book a 15-minute demo to see exact workflows for your industry
Either way, stop letting approval paralysis undermine your campaigns. Your future self (and annoyed sales team) will thank you.
Integrate with Autoklose Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Autoklose
Suggested workflows (and their Zapier components) for Autoklose
Create approval requests for new email opens
When a campaign email is opened in Autoklose, create an approval request in ApproveThis for further review if needed. This integration helps teams quickly validate engagement and monitor responses.
Zapier Components

Trigger
New Email Open
Triggers when a campaign email is opened.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add recipients to do not email list for new approval requests
When a new approval request is received in ApproveThis, automatically add the recipient to Autoklose's do not email list. This automation simplifies compliance with email opt-out requests.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Add Recipient to Do Not Email List
Adds a new recipient to a Do Not Email list.
Pause campaign recipients for completed approval workflows
When an approval request finalizes in ApproveThis, automatically pause the associated campaign recipient in Autoklose. This integration ensures that only validated contacts are actively engaged.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Remove Campaign Recipient
Removes a campaign recipient.
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