How ApproveThis + KingSumo Turns Giveaways Into Growth Engines (Without the Headaches)

Let's cut through the noise: giveaways work. Until they don't. Between chasing approvals for prize allocations, verifying entries, and trying to keep marketing/legal/leadership from strangling each other in Slack - most companies end up with more drama than email subscribers. That's where combining ApproveThis (your approval HQ) and KingSumo (giveaway machine) turns viral campaigns into actual business results. No screaming matches required.

Why This Combo Doesn't Suck

KingSumo helps you create those "Enter to Win" campaigns that actually get shared. ApproveThis makes sure your team doesn't drown in spreadsheet hell trying to manage them. Together through Zapier, they solve the two biggest problems with giveaways:

1. Speed vs. Control: Marketing needs to move fast. Legal needs to avoid fires. With automated approvals baked into every contestant entry and prize selection, you get both. No more "Who approved this?!" emails at 2 AM.

2. Scaling Without Chaos: 500 entries? Easy. 50,000? Your approval process stays consistent. Automatic routing, conditional logic, and real-time tracking mean you're not building the plane while flying it.

Real Companies Actually Using This (No Stock Photos)

E-commerce Brands: Imagine automatically flagging high-value contestants for manual review (those 10x orders from new accounts). ApproveThis handles the fraud checks, KingSumo captures the leads. Cha-ching.

SaaS Companies: Running a "Win a Year Free" promo? Product, finance, and legal approvals happen in parallel instead of playing email tennis. Winners get notified faster, your team keeps their sanity.

Agencies: Client wants a last-minute giveaway? Build it in KingSumo, route prize approvals through ApproveThis. Your team looks responsive, client doesn't see the sausage-making.

How To Not Screw Up Your Next Giveaway

Use Case 1: The Entry Review Shitshow (Solved)

New contestant enters → Zapier triggers ApproveThis → Routes to right team → Validated or denied → Syncs back to KingSumo.

Why This Doesn't Suck:

• Fraud detection that doesn't require hiring an intern to stalk LinkedIn profiles
• Legal team reviews only the sketchy entries (they'll love you for this)

Pro Tip: Use ApproveThis' calculated fields to auto-approve entries under $100 value. Save human eyes for the big fish.

Use Case 2: The Approval Black Hole

Request approved in ApproveThis → Zapier triggers KingSumo giveaway creation → Auto-publishes with pre-approved rules.

Why Your Project Manager Will Cry Happy Tears:

• Zero "Did we get sign-off on this?" status meetings
• Historical audit trail when someone inevitably asks "Who changed the prize?!"

Features You'll Actually Use (No Bloatware Here)

Email Approvals: Because making execs log into another system is career-limiting. They approve/reject from Outlook. You stay employed.

Vacation Delegation: CMO at Burning Man? Approval power temporarily shifts. No campaign delays. No desperate satellite phone calls.

Threshold Rules: Auto-approve small prize allocations. Escalate the $10k+ requests. Prevent both bottlenecks and budgetary heart attacks.

Department Wins (That Actually Matter)

Marketing: Launch campaigns 68% faster (real avg.). Prove giveaway ROI with actual data instead of guessing.

Legal/Compliance: Sleep better knowing every prize terms change gets documented approval. Audit reports take minutes, not weeks.

Finance: Budget holds happen before prizes are live, not during quarterly reviews. Your CFO might smile. Once.

Setup That Won't Make You Rage-Quit

1. Connect KingSumo and ApproveThis in Zapier (15 minutes)
2. Build your first trigger (New Contestant → Create Approval Request)
3. Set approval rules (who needs to sign off on what)
4. Test with 1 giveaway → Fix screwups → Scale to 100

Critical Note: Approvers only need ApproveThis access. No extra KingSumo seats. Perfect for involving clients or external partners without license drama.

When You Shouldn't Bother

If your "giveaway" is throwing company swag into a fishbowl at trade shows? Keep doing you. But if you're dealing with:

- High-value prizes
- Compliance requirements
- Multiple stakeholder signoffs
- More than 20 entries/month

...this integration pays for itself in prevented clusterf**ks.

Bottom Line

Giveaways should generate leads, not ulcers. ApproveThis + KingSumo via Zapier is that rare combo that makes both your team and actual business results look good. Plus, you get to say "automated approval workflow" in your next meeting and actually mean it.

Show Me the Demo | Let's Do This

Note: Actual human approval of this article was bypassed using our own software. Don't tell the boss.