Why Combine ApproveThis with Hogunsoft?
When approval workflows meet customer relationship management, businesses unlock a new level of operational efficiency. ApproveThis brings structure to decision-making processes, while Hogunsoft CRM organizes customer interactions. Together, they create a seamless bridge between data collection and actionable outcomes.
This integration solves a critical challenge: eliminating delays in customer-related approvals. Marketing teams can validate campaign budgets faster. Sales leaders can approve special pricing requests directly from CRM data. Operations managers gain visibility into client onboarding bottlenecks. By connecting these platforms through Zapier, organizations maintain data integrity while accelerating cycle times.
Core Integration Benefits
ApproveThis enhances Hogunsoft's contact management capabilities through three key mechanisms:
- Automated Verification: New CRM contacts trigger instant approval requests
- Contextual Decision-Making: Approval forms pull real-time CRM data
Unlike native CRM approval features, this integration works across departments without requiring Hogunsoft licenses for approvers. External partners can review requests via email while internal teams track everything through ApproveThis dashboards.
Real-World Use Cases
1. Automated Contact Verification
When sales teams create high-value leads in Hogunsoft, ApproveThis initiates compliance checks. A financial services firm could:
- Auto-flag contacts from restricted regions
- Require manager approval for VIP account creation
ApproveThis' calculated fields automatically assess risk scores based on CRM data, routing requests to appropriate compliance officers. If an approver is on vacation, delegation rules prevent delays.
2. Approval-Driven Contact Creation
Marketing teams often need legal review before adding partners to campaigns. With this integration:
- ApproveThis request includes partner details
- Legal team reviews via email or dashboard
- Approval triggers automatic CRM contact creation
A retail company reduced vendor onboarding time from 5 days to 12 hours using this workflow, with full audit trails in both systems.
Team-Specific Advantages
Sales Teams
Accelerate deal closure by tying approval thresholds to opportunity size. For deals over $50K, ApproveThis automatically routes contracts to regional directors while updating Hogunsoft opportunity status in real time.
Operations Managers
Monitor service agreements through combined dashboards. Approval timelines sync with CRM contract dates, sending alerts for renewals needing executive review 45 days before expiration.
Finance Departments
Connect customer payment term requests to credit checks. ApproveThis uses Hogunsoft's historical purchase data to calculate risk scores, escalating exceptions to senior controllers.
Implementation Guide
Setting up the integration requires 3 core steps:
- Create Zapier connection between Hogunsoft and ApproveThis
- Map CRM fields to approval request templates
- Configure escalation rules and approval paths
For contact verification workflows:
- In Zapier, choose "New Contact" trigger from Hogunsoft
- Select "Create Request" action in ApproveThis
- Map contact fields to approval form variables
Test with low-risk contacts first, then apply conditional logic. For instance, only require approvals for contacts tagged as "Enterprise" in Hogunsoft.
Critical Features in Action
Approval Thresholds
A manufacturing company auto-approves CRM contacts with under $10K potential value. Requests exceeding this limit route to sales directors with Hogunsoft opportunity links embedded in the approval form.
Calculated Fields
Professional services firms calculate client risk scores using Hogunsoft data points like payment history and project size. ApproveThis uses these values to determine whether requests go to partners or junior staff.
Cross-Platform Tracking
All approvals show Hogunsoft contact IDs, while CRM records display approval statuses. Managers can jump between systems without losing context.
Optimization Tips
Combine multiple Hogunsoft fields into single approval forms using ApproveThis' merge tags. For example:
{{hogunsoft_contact_name}} - {{hogunsoft_deal_size}}
Set up parallel approval paths for different contact types. Vendor requests might need procurement approval, while enterprise leads require security review.
Common Pitfalls to Avoid
Don't overload approvers with unnecessary data. Use ApproveThis' field filtering to show only relevant CRM information. Avoid creating separate Zaps for similar workflows - instead, use conditional logic within single Zaps.
Remember: approvers need Hogunsoft access only if they must view detailed records. Most decisions can be made directly in ApproveThis with embedded CRM data.
Getting Started
Begin with one high-impact workflow. Most teams choose either contact verification or approval-triggered CRM entries. ApproveThis offers pre-built Hogunsoft templates that reduce setup time by 65%.
Ready to eliminate approval bottlenecks in your CRM processes? Register for ApproveThis or schedule a custom demo to see the integration live. Existing Hogunsoft users typically see ROI within 14 days of implementation.
Final Considerations
This integration isn't just about speed - it's about creating accountability. With every approval tied to CRM data, organizations build auditable decision trails. Marketing teams can prove compliance with partner agreements. Sales leaders maintain control over discount approvals. All while keeping external collaborators in the loop without Hogunsoft license costs.
As customer expectations accelerate, businesses that tightly connect their CRM data with decision workflows will outpace competitors. The ApproveThis-Hogunsoft integration provides that connection point, turning customer insights into actionable approvals.
Integrate with Hogunsoft Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Hogunsoft
Suggested workflows (and their Zapier components) for Hogunsoft
Create approval requests for new Hogunsoft contacts
When a new contact is created in Hogunsoft, this integration creates an approval request in ApproveThis. It streamlines contact verification workflows by initiating an approval process immediately. *Note: Ensure your ApproveThis settings align with your contact creation criteria.*
Zapier Components

Trigger
Contact
Triggers when a contact is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create Hogunsoft contacts for new approval requests
This integration creates a new contact in Hogunsoft whenever a new approval request is initiated in ApproveThis. It helps streamline onboarding by automatically adding contacts requiring follow-up. *Note: Validate input mapping between ApproveThis fields and Hogunsoft contact details.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Contact
Creates a New Contact
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