ApproveThis manages your GoZen Testimonials Integration approvals.

Why Combine ApproveThis and GoZen Testimonials?

Businesses thrive when they can move quickly without sacrificing quality. But manual processes—like reviewing customer testimonials, chasing down approvals, or ensuring compliance—often create bottlenecks. That’s where the integration between ApproveThis and GoZen Testimonials through Zapier changes the game. Together, these platforms automate the collection, review, and publishing of testimonials while maintaining control over what goes public.

GoZen Testimonials excels at gathering authentic customer feedback through customizable forms. But before those testimonials go live on your website or marketing materials, they often need internal reviews for accuracy, tone, or legal compliance. ApproveThis adds structure to this process by automating approval workflows, reducing delays, and ensuring nothing slips through the cracks. The result? Faster turnaround times, fewer errors, and teams that can focus on high-impact work instead of chasing emails.

Key Benefits for Teams

For Marketing Teams: Speed Meets Control

Marketing departments rely on testimonials to build trust and credibility. But waiting days for legal or leadership sign-offs can delay campaigns. With ApproveThis integrated into GoZen, new testimonials trigger instant approval requests. Conditional routing ensures the right person reviews each submission—legal checks contracts, managers verify claims, and marketers finalize wording. Email-based approvals mean stakeholders don’t need to log into another tool, and real-time tracking lets teams monitor progress without back-and-forth emails.

For Customer Success: Maintain Authenticity at Scale

Customer success teams collect dozens of testimonials monthly. Manually reviewing each one eats into time better spent supporting clients. By automating approvals, teams set thresholds—for example, auto-approving testimonials under $500 in value or escalating those mentioning competitors. Vacation delegation ensures reviews aren’t delayed if a team member is out, and calculated fields can flag submissions needing extra attention (like mentions of unreleased features).

For Legal and Compliance: Reduce Risk Effortlessly

Legal teams need visibility into customer testimonials to avoid claims violations or IP issues. ApproveThis routes testimonials containing specific keywords (e.g., “patented” or “guaranteed”) directly to legal reviewers. Sequential approvals ensure multiple eyes see high-stakes content, and audit trails provide documentation for compliance needs. Since approvers don’t need GoZen licenses, external counsel can review submissions without added costs.

Real-World Use Cases

Marketing Agencies: Streamline Client Content Reviews

Agencies managing testimonials for multiple clients often juggle varying approval rules. One client might require CEO sign-off on all submissions, while another delegates to a marketing lead. Using ApproveThis’ role-based workflows, agencies configure rules per client within GoZen. When a testimonial is collected, it routes to the correct approver automatically. Clients receive email notifications with one-click approve/reject options, cutting review time from days to hours.

E-Commerce Brands: Scale Authentic Social Proof

High-growth e-commerce brands collect hundreds of reviews monthly. Manually verifying each is impractical. By setting approval thresholds, brands auto-publish testimonials with 5-star ratings while routing lower scores for manager review. Integration with CRMs via Zapier allows cross-referencing testimonials with purchase history to flag outliers. The result? A curated feed of trustworthy reviews without manual grunt work.

SaaS Companies: Ensure Compliance in Niche Markets

Healthcare or fintech SaaS companies face strict regulatory environments. A testimonial mentioning HIPAA or GDPR compliance requires legal vetting. ApproveThis uses conditional logic to detect keywords and escalate submissions. Legal teams review directly from their inbox, and approved testimonials publish automatically to GoZen. This reduces risk while keeping marketing pipelines full.

How the Integration Works

The Zapier integration between ApproveThis and GoZen Testimonials operates on two triggers and one action:

• Trigger: “Testimonial Collected” in GoZen starts the process.
• Action: ApproveThis creates an approval request with mapped fields (customer name, testimonial text, rating).
• Trigger: “Request Approved/Denied” in ApproveThis updates GoZen to publish or archive the testimonial.

For example, a testimonial submission in GoZen can automatically generate an approval task in ApproveThis for the marketing director. Once approved, Zapier triggers GoZen to publish it to the website. If denied, the testimonial moves to a “revisions” folder with feedback.

Setup Guide: ApproveThis + GoZen in 15 Minutes

Step 1: Connect GoZen Testimonials and ApproveThis to Zapier. Ensure you have admin access to both accounts.

Step 2: Create a new Zap. Select GoZen’s “Testimonial Collected” as the trigger. Test the connection by submitting a dummy testimonial.

Step 3: Set up ApproveThis as the action. Use the “Create Request” action to map fields from GoZen (e.g., customer email, testimonial text). Configure approval steps—sequential for legal/marketing reviews or parallel for faster consensus.

Step 4: Add conditional logic if needed. For instance, route testimonials with “best product ever” to auto-approve, or escalate those mentioning competitors.

Step 5: Test the workflow end-to-end. Submit a testimonial in GoZen, approve it via email, and verify it publishes correctly.

Unique Advantages You Won’t Find Elsewhere

While other approval tools exist, ApproveThis offers three standout features for GoZen users:

1. License-Free Approvers: External stakeholders (clients, legal counsel, freelancers) can review testimonials via email without needing a GoZen license. This simplifies collaboration and reduces software costs.

2. Real-Time Calculations: Dynamic fields in ApproveThis can analyze testimonial content. For example, calculate sentiment scores or flag submissions without a customer’s company name, ensuring only complete testimonials get published.

3. Escalation Paths: If an approver doesn’t respond within a set timeframe, ApproveThis automatically reassigns the request. No more stalled testimonials during vacations or busy periods.

Common Pitfalls to Avoid

Don’t: Skip field mapping during setup. Mismatched fields (e.g., sending a testimonial’s title to the “comments” section in ApproveThis) cause confusion for reviewers.

Do: Use calculated fields to automate initial checks. For instance, auto-deny testimonials with fewer than 50 characters or those missing a star rating.

Don’t: Overcomplicate workflows. Start with a single approval step, then add layers as needed.

Do: Train teams on email-based approvals. Show approvers how to click “Approve” directly from their inbox without logging into another system.

Ready to Transform Your Testimonial Process?

The ApproveThis and GoZen Testimonials integration isn’t just about speed—it’s about building a system where quality control happens effortlessly. Marketing teams regain hours lost to manual reviews, legal teams mitigate risk without bottlenecks, and customers see their feedback shared faster.

Whether you’re a startup scaling your social proof or an enterprise managing global compliance, this integration adapts to your needs. Get started by signing up for ApproveThis, connecting it to GoZen Testimonials via Zapier, and setting up your first automated workflow in under an hour.

Still unsure? Schedule a demo to see how approval automation can elevate your testimonial strategy.