ApproveThis manages your Adpile Integration approvals.

Two Platforms, One Competitive Edge

Adpile simplifies ad creation and lead capture, but managing approvals for follow-ups, budgets, or campaign changes often creates bottlenecks. ApproveThis removes these friction points by adding structured decision-making directly into your Adpile workflows. Together, they create a closed-loop system where leads trigger immediate actions while maintaining governance.

Where Adpile Ends, ApproveThis Begins

Adpile excels at aggregating lead data and creating targeted ads, but it doesn't handle what happens after a lead arrives. ApproveThis fills this gap by adding:

• Multi-tiered approval chains for high-value lead assignments
• Automatic escalation of stale leads needing follow-up

Example: A $50,000 enterprise lead in Adpile could automatically require CMO approval via ApproveThis before the sales team engages, preventing oversights.

Real-World Workflows for Cross-Functional Teams

Marketing Operations: From Ad Spend to Instant Approval

When Adpile detects a high-performing ad variant, ApproveThis can auto-generate budget increase requests using calculated fields to show projected ROI. Marketing directors approve directly from email, updating Adpile's budget caps without login delays.

Sales Enablement: Qualified Lead Handoffs

Enterprise sales teams using Adpile's lead scoring can set approval thresholds in ApproveThis. Leads scoring above 80/100 might auto-approve, while 60-79 scores require manager review – preventing either analysis paralysis or reckless pursuit.

Compliance Teams: Audit-Proof Campaigns

For healthcare or financial advertisers, every Adpile ad variation can require compliance team approval via ApproveThis. The platform's immutable audit trail satisfies regulators without slowing campaign launches.

The Hidden Advantage: External Approvals Without Added Costs

ApproveThis doesn't require approvers to have Adpile licenses. Client stakeholders can review lead response strategies or franchise marketing managers can approve local ads – all via email. This eliminates the "seat license tax" that plagues other approval systems.

Building Your First Integration

1. In Zapier, set Adpile's "New Lead" as the trigger
2. Map lead data to ApproveThis fields (e.g., lead score → approval threshold)
3. Configure conditional logic:
- Leads under $10k value → auto-approve
- Leads over threshold → require CRO approval
4. Set automatic Adpile status updates when approvals complete

Pro Tip: Use ApproveThis' calculated fields to auto-populate lead lifetime value estimates based on Adpile's lead source data.

Beyond Basic Approvals: Advanced Tactics

Dynamic Approval Paths

Adpile's lead type field can route tech leads to engineering directors for approval, while enterprise leads go to sales VPs – all within the same workflow.

Time-Based Escalations

If a lead approval sits untouched for 48 hours, ApproveThis can either:
- Reassign to backup approvers using vacation delegation rules
- Auto-approve with a "Missed SLA" audit flag

Bi-Directional Sync

When ApproveThis denies a lead request, Zapier can trigger Adpile to:
- Move lead to a re-nurture campaign
- Tag leads with "Requires Legal Review"
- Notify sales ops via Slack channel

Why This Beats Manual Processes

A regional agency reduced lead response time from 72 hours to 19 minutes by connecting Adpile and ApproveThis. Their process:
1. Adpile captures lead
2. ApproveThis routes based on lead score
3. Approved leads auto-populate in Salesforce
4. Denied leads trigger retargeting ads

Scaling Without Stumbling

As lead volume grows, ApproveThis' features prevent chaos:
- Approval Groups: Rotate approvers to prevent burnout
- Threshold Adjustments: Auto-increase approval limits during peak seasons
- Real-Time Dashboards: Monitor Adpile lead approval rates alongside sales conversion data

Getting Started

1. Sign up for Adpile if not already using
2. Create your ApproveThis account
3. Connect both via Zapier using the "New Lead" trigger
4. Test with low-risk leads before full deployment

Who Benefits Most?

Performance Marketing Agencies: Client approvals for budget shifts without sharing Adpile access
E-commerce Brands: Flash sale ad approvals during non-business hours
B2B SaaS Teams: Product-led growth leads requiring technical validation

Final Word

Adpile fuels lead generation; ApproveThis ensures those leads drive action rather than anxiety. By embedding governance directly into your ad ops workflow, you remove the speed bumps that separate "interested" from "invoice paid."

Next Step: Book a 15-minute demo to see how ApproveThis cuts Adpile lead response times by 83% on average.