When Your CRM and Approvals Play Nice, Everyone Wins
Let's cut through the BS: most CRMs are great at storing leads and tracking deals, but they suck at handling approvals. Meanwhile, approval tools often feel like using a sledgehammer to hang picture frames. That's why pairing Flexie CRM with ApproveThis through Zapier works like a power drill - precise, efficient, and built for actual humans.
We're talking about eliminating the back-and-forth emails, the lost requests in Slack threads, and the "who approved this?!" panic attacks. This integration turns approval bottlenecks into automated highways where sales teams keep selling, finance stays compliant, and operations doesn't want to murder everyone.
What Flexie Does vs. Where ApproveThis Steps In
Flexie CRM nails the sales process - lead tracking, deal stages, contact management. But when you need three signatures to approve a discount or escalate a high-value deal? That's where things get sticky. ApproveThis handles the dirty work of routing requests, chasing approvals, and documenting decisions without making approvers learn yet another system.
Key combo benefits:
- Sales teams keep working in Flexie while approvals happen automatically in the background
- Finance/legal teams approve directly from email (no CRM license required)
Real example: A $50K deal hits Flexie. ApproveThis automatically routes it to the sales director (needs Flexie access) and CFO (only needs email). Both approve within SLA. Flexie updates the deal stage automatically. No meetings. No spreadsheets. Just money moving faster.
Four Ways This Combo Actually Works in the Wild
1. Lead Qualification Guardrails
The Problem: Junior SDRs getting excited about unvetted leads clogging the pipeline.
The Fix: Auto-route new Flexie leads to ApproveThis when:
- Lead score exceeds 75
- Deal size >$10K
- Industry matches high-risk verticals
Who uses this: Marketing agencies approving client leads, SaaS companies vetting enterprise trials.
2. Deal Desk on Autopilot
The Problem: Custom quotes and contract terms needing 4+ approvals.
The Fix: When Flexie deals hit "Proposal" stage:
- ApproveThis calculates discount % and payment terms
- Routes to approvers based on thresholds (VP Sales < $100K, CFO >$100K)
- Auto-updates Flexie deal status post-approval
Who uses this: Manufacturers approving bulk orders, consultants scoping custom projects.
3. Compliance Without the Paperwork
The Problem: Audit trails for client communications and contract changes.
The Fix: ApproveThis captures:
- Date/time-stamped approvals
- Approver comments
- Automatic escalation if no response in 48hrs
Who uses this: Financial services firms, healthcare companies, anyone dealing with GDPR/HIPAA.
4. Client Onboarding That Doesn't Embarrass You
The Problem: New client intake forms scattered across email and Google Drive.
The Fix: Flexie webhook → ApproveThis workflow:
- Client submits onboarding form
- ApproveThis routes to internal teams (legal, account mgmt)
- Auto-creates Flexie contact post-approval
Who uses this: Law firms, enterprise SaaS providers, agencies managing client rosters.
Setting This Up Without Losing Your Mind
Here's the 5-minute version:
- Connect Flexie ↔ Zapier ↔ ApproveThis: Uses OAuth - no API coding
- Pick Your Triggers: New lead/deal in Flexie? Approval decision in ApproveThis?
- Map Custom Fields: Deal size → approval threshold, lead source → approver group
- Test with Real Data: Use actual $ amounts and approvers to catch edge cases
Pro Tip: Start with one workflow (like deal approvals) before automating everything. Baby steps prevent facepalms.
Why Your Teams Will Actually Use This
Sales Teams:
Stop chasing approvals and get back to selling. When the $250K deal gets auto-approved because you configured thresholds correctly? That's commission-earning automation.
Finance Teams:
Approve from Outlook/Gmail without touching Flexie. Set hard rules so junior staff can't approve sketchy discounts. Sleep better knowing every approval is logged.
Operations Teams:
Replace the endless "Where are we on X approval?" Slack pings with a dashboard that actually shows real status. Set up vacation delegates so approvals don't die when Pam from accounting is snorkeling in Bali.
The Quietly Powerful Features You'll Abuse
Beyond basic approvals:
- Calculated Fields: Auto-approve deals under $5K but require CFO sign-off for anything over? Easy.
- Approval Groups: Need 3 VPs to approve? Set it as "any 2 of 3" to prevent logjams.
- Conditional Routing: Enterprise deals go legal, SMB deals go straight to sales ops.
These aren't check-the-box features - they're how you handle real-world messiness without manual workarounds.
When This Combo Makes Sense (And When It Doesn't)
Good fit if:
- You have 5+ approval processes across departments
- Deals/contracts require multi-level sign-offs
- External partners/clients need to approve without system access
Not for you if:
- All approvals are handled by one person via email
- You refuse to document processes (enjoy the chaos)
Time to Stop Approving Like It's 1999
Let's be real - your competitors are already automating this stuff. The question isn't whether you need approval automation, but how many deals you'll lose while dragging feet.
ApproveThis + Flexie CRM via Zapier isn't about being flashy - it's about eliminating stupid bottlenecks that make your team look amateurish. Set it up in an afternoon. Your future self (and annoyed approvers) will thank you.
Book a 15-minute demo or start a free trial. No sales theatrics - just show us your ugliest approval process and we'll automate it.
Integrate with Flexie CRM Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Flexie CRM
Suggested workflows (and their Zapier components) for Flexie CRM
Create approval requests for new Flexie CRM leads
When a new lead is added in Flexie CRM, this automation creates a new approval request in ApproveThis. It ensures every new lead is reviewed promptly before further action. *Note: Customize the approval workflow details in ApproveThis as needed.*
Zapier Components

Trigger
New Lead
Triggers when new lead is added within a workflow with a Zapier action.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create Flexie CRM contacts for new approval requests
When a new approval request is received in ApproveThis, this automation creates a contact in Flexie CRM. It streamlines the transfer of approved data to maintain up-to-date customer records. *Note: Verify mapping of approval data to contact fields in Flexie CRM.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Contact
Creates a new contact.
Create approval requests for new Flexie CRM deals
When a new deal is added in Flexie CRM, this automation sends an approval request to ApproveThis. It helps ensure deals are reviewed before progressing, boosting efficiency in deal management. *Note: Adjust deal details mapping to the approval system as required.*
Zapier Components

Trigger
New Deal
Triggers when new deal is added within a workflow with a Zapier action.
Action
Create Request
Creates a new request, probably with input from previous steps.
Update Flexie CRM leads after approval decisions
When an approval request in ApproveThis is completed, this automation updates a lead in Flexie CRM with the decision outcome. It ensures that lead status is accurately maintained following approval reviews. *Note: Confirm lead status updates align with your sales process.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Update Lead
Updates a lead.
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