
ApproveThis manages your GEVME Registration Integration approvals.
April 17, 2025
Integration Category: Crm
Two Platforms, One Powerful Connection
Event management teams face a constant challenge: moving fast without losing control. GEVME Registration gives organizers robust tools for handling attendee data, while ApproveThis brings structure to decision-making. When connected through Zapier, these platforms create an automated pipeline that eliminates manual handoffs between registration and approval processes.
This integration matters because event workflows often involve multiple stakeholders. Marketing teams need attendee lists approved before email campaigns launch. Finance departments require budget sign-offs for VIP registrations. Operations teams must vet special accommodation requests. With ApproveThis handling the decision layer and GEVME managing the data layer, teams can collaborate without bottlenecks.
Why This Integration Works
GEVME excels at capturing registration details – dietary restrictions, session preferences, payment status. ApproveThis adds context to this data by routing it to the right decision-makers under predefined rules. Together, they ensure:
- No Overlooked Requests: High-priority registrations (like press passes or speaker submissions) automatically escalate to department heads
- Policy Enforcement: Discount codes or early-bird rates only apply after formal approval
Unlike native approval features in event tools, ApproveThis provides granular control. You can set approval thresholds (e.g., auto-approve registrations under $500), require sequential sign-offs for international attendees, or use calculated fields to flag registrations exceeding budget limits.
Real-World Use Cases
1. VIP Attendee Vetting
Corporate event teams often manage C-suite attendees who require special handling. When a VIP registers via GEVME, Zapier can trigger an ApproveThis workflow that:
- Routes the request to security for background checks
- Requires executive assistant confirmation for schedule availability
- Automatically upgrades their ticket type upon approval
Example: A pharmaceutical company uses this flow to ensure only verified researchers attend closed-door clinical trial presentations. Approvers receive email notifications with embedded attendee profiles from GEVME, making decisions without logging into either system.
2. Sponsor Approval Management
Event agencies handling multiple sponsors per conference use this integration to prevent overbooking. When a new sponsor registers, ApproveThis:
- Checks against existing sponsor commitments in the CRM
- Routes conflicting category requests (e.g., two competing SaaS tools) to the events director
- Updates GEVME booth assignments automatically upon approval
3. Dynamic Pricing Workflows
Associations running member-only events combine GEVME's registration data with ApproveThis' calculated fields to:
- Flag non-members applying for member rates
- Require chapter president approval for discounted group registrations
- Auto-approve renewals from members in good standing
Key Advantage: Approvers don't need GEVME licenses. External chapter leaders or sponsor contacts review requests via email, reducing software costs and training time.
Setup Guide (15 Minutes)
1. Connect Accounts: In Zapier, authenticate both GEVME Registration and ApproveThis accounts.
2. Choose Trigger: Select "New Attendee" from GEVME.
3. Set Filters: Optional. Example: Only route registrations with "Sponsor" ticket types.
4. Map Fields: Pull GEVME data (email, ticket type, custom fields) into ApproveThis request.
5. Configure Approval Rules: Set approvers, thresholds, and escalation paths in ApproveThis.
6. Test: Submit a test registration in GEVME to verify the approval flow.
Team-Specific Benefits
Marketing Teams
Accelerate promo code approvals for flash sales. When a limited-time offer generates a surge of registrations, ApproveThis can auto-approve the first 100 sign-ups using calculated fields, then require manager review for additional batches. This balances speed with budget control.
Operations Teams
Automate capacity checks. Link ApproveThis' conditional logic to GEVME's attendance numbers. If a workshop reaches 80% capacity, new registrations require host approval to avoid overcrowding.
Finance Teams
Enforce purchase order requirements. When a GEVME registration includes invoice billing, ApproveThis can require PO number validation before confirming attendance. Approved requests sync back to GEVME with payment terms for accurate revenue tracking.
Advanced Features in Action
ApproveThis' vacation delegation prevents approval delays during peak event seasons. If a marketing director is OOO while speaker registrations are pending, requests automatically reroute to their deputy without manual intervention. Combined with GEVME's real-time attendee dashboards, this keeps preparation timelines intact.
For multi-day festivals, use approval groups to handle complex registrations. A food vendor application might require sequential approvals from safety, logistics, and procurement teams – all while keeping the vendor updated through GEVME's confirmation emails.
When to Consider This Integration
This workflow makes sense if your events involve:
- External approvers (exhibitors, speakers, venue staff)
- Compliance requirements (healthcare, education, finance)
- Tiered pricing or membership structures
- Limited inventory (seats, booths, sessions)
Small teams running simple events may not need this level of automation. But for organizations managing 5+ events annually with 100+ attendees each, the time savings compound quickly.
Next Steps
ApproveThis offers a 14-day free trial with full Zapier integration capabilities. To see how it works with your GEVME workflows:
1. Register for ApproveThis
2. Connect to GEVME via Zapier using the triggers and actions outlined above
3. Start with one high-impact workflow (e.g., sponsor approvals) before scaling
For complex event requirements, schedule a demo to explore conditional logic scenarios and reporting features.
Integrate with GEVME Registration Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for GEVME Registration
Suggested workflows (and their Zapier components) for GEVME Registration
Create approval requests for new attendees
When a new attendee registers in GEVME, this integration sends an approval request via ApproveThis. It automates the approval workflow for event registrations, ensuring each new attendee is verified before processing.
Zapier Components

Trigger
New Attendee
Triggers when a new attendee is registered.
Action
Create Request
Creates a new request, probably with input from previous steps.
Update attendees for new approval workflows
When ApproveThis receives a new approval request, this integration updates attendee details in GEVME. It ensures that attendee status is aligned with the current approval process, streamlining event management.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Update Attendee
Updates an existing attendee in event.
Add new attendees on approval completion
When an approval request completes in ApproveThis, this integration adds a new attendee to GEVME. It ensures that only approved entries are processed for event participation. *Note: Ensure approval criteria are configured in ApproveThis for accurate attendee data addition.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Add New Attendee
Adds a new attendee to event.
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